Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 287,576 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 389,264 cutting edge ideas.

Customer-Driven Results

Dan Silver, VP of Product Development, New Pig
Thomas Wade-West
March 10th, 2014

Related Trend Reports

Art & Design, Business, Design, Eco, Lifestyle, Sports
Dan Silver is the VP of Product Development at New Pig. His role includes handling all matters related to product. This includes developing all the new products that the company releases, and managing the existing portfolio of products. New Pig is the premier source for workplace safety, specializing in spill control with products including absorbent socks, mats, containment pallets and more

Four questions with Dan Silver:

How does your team generate new ideas?


We used to have static platforms; we are an environmental company, and we create products that are specific to leaks, etc. So for example if a car company has leaks and overspray, our products basically soak up or contain those liquid problems. We define our work as "dirty wet jobs." We want to make sure workers are safe and that these harmful liquids are being contained properly. We have a bunch of talented people here working on several projects. We created something called 'flow to work,' so instead of having the containment group, the merchandising group, etc. all working together, we separated them out and now have a pool of people in the product and marketing areas who scan the world looking for interesting opportunities. We value our employee's ability and wanting to learn. If we have someone who can learn quickly and come up with ideas in a variety of areas, that is key. We are working with different things and experimenting: not just internally with our innovations team, but also with our customers, understanding compensating behavior, customer feedback, etc.

How do you identify trends? What resources does your team use to spot trends and consumer insights?


Looking to our customer's sales are key -- why did they buy it, growth trends, first time buyers, repeat buyers, etc. We also look for patterns, macro trends, purchase history, seasonal growths -- and this is all for the purpose of looking at a number of different areas to explore. By not doing this, you will have a very narrow understanding and insight of your data.

Have you identified any gaps in your innovation process that you're looking to improve on?

I wouldn't say it's a gap, but maybe more of an undeveloped process. One thing is the inventor community; getting a hold of that community to have them lend their intelligence to help us would be ideal. The problem is, it's difficult to find those connections. Trial and error work for us, but we need those backyard inventors and spill cleanup crews that might have a few ideas for us. The problem is getting in contact with them plus the legal hurdles.

Looking to the future, how is New Pig going to be a leader in innovation?

We have relentless execution of follow-up. We're on the phone, we make notes and look through trends. Listening to our customers and watching them and helping them allows us to come up with interesting new ideas. So far the well hasn't run dry and it has been working for us. That's how we've become leaders. The other place is in our brand. Our brand is uncompromising; a money-back guarantee -- we replace and refund any product anytime. We have brand leadership and intimate dialogue with our customers which keeps us on top.
References: newpig