Developing a Crowdsourcing Marketing Strategy for Cohesive Results

It’s one of the fastest growing ways to get involved in new and exciting ways, which is why developing a crowdsourcing marketing strategy can help to improve overall results and innovate like never before. In recent years, the popularity of crowdsourcing in China has sparked the adoption of the new term ‘witkey,’ which pertains specifically to the sharing of knowledge and other information to grow in a professional or personal environment. Here in the West, crowdsourcing has become a go-to for many brands that are looking to get in touch with consumers and other industry leaders to better provide cohesive results for their brand and beyond.

For a brand, a crowdsourcing marketing strategy can include tapping the shoulders of other industry leaders to collaborate on a project or even going straight to consumers to get feedback before or after a product is launched. Regarding the latter, consumers are increasingly becoming familiar with the concept of crowdsourcing as referenced in Trend Hunter’s PRO Trend Crowdsourcing Quality, which dives deep into the e-tail market and how it is evolving to connect customers to help everyone make more informed purchases. This aspect can prove valuable for a brand because honest feedback can be taken into account to solve problems or take things to the next level.

It can be a bit intimidating at first when entertaining the idea of a crowdsourcing marketing strategy because it opens the door to a market that’s constantly shifting and likely to offer unexpected ideas. However, it’s through this means that a brand can move forward with confidence and with a better sense of connectivity with the market and customers alike.

For more informative insights, check out Trend Hunter’s Marketing Trend Report that can offer a brand fresh content to help spark innovation.