Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 389,196 cutting edge ideas.

Developing a Crowdsourcing Marketing Strategy for Cohesive Results

Michael Hemsworth
May 30th, 2013

Related Trend Reports

Business, Interactive, Internet, Market, Marketing
It’s one of the fastest growing ways to get involved in new and exciting ways, which is why developing a crowdsourcing marketing strategy can help to improve overall results and innovate like never before. In recent years, the popularity of crowdsourcing in China has sparked the adoption of the new term ‘witkey,’ which pertains specifically to the sharing of knowledge and other information to grow in a professional or personal environment. Here in the West, crowdsourcing has become a go-to for many brands that are looking to get in touch with consumers and other industry leaders to better provide cohesive results for their brand and beyond.

For a brand, a crowdsourcing marketing strategy can include tapping the shoulders of other industry leaders to collaborate on a project or even going straight to consumers to get feedback before or after a product is launched. Regarding the latter, consumers are increasingly becoming familiar with the concept of crowdsourcing as referenced in Trend Hunter’s PRO Trend Crowdsourcing Quality, which dives deep into the e-tail market and how it is evolving to connect customers to help everyone make more informed purchases. This aspect can prove valuable for a brand because honest feedback can be taken into account to solve problems or take things to the next level.

It can be a bit intimidating at first when entertaining the idea of a crowdsourcing marketing strategy because it opens the door to a market that’s constantly shifting and likely to offer unexpected ideas. However, it’s through this means that a brand can move forward with confidence and with a better sense of connectivity with the market and customers alike.

For more informative insights, check out Trend Hunter’s Marketing Trend Report that can offer a brand fresh content to help spark innovation.