Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 298,044 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,611 cutting edge ideas.

Boost Content Marketing Design with Titles That Draw in Consumers

Michael Hemsworth
July 24th, 2013
It goes without saying that when it comes to content marketing design if something isn’t appealing enough to click on then it can quickly fall by the wayside. As such, taking the time to create content and titles that draw in prospective clients is an effective means to generate clicks, sales and hopefully long term subscribers. Here are three things to keep in mind when it comes to enhancing content titles:

Don’t stray from the offerings: Consumers are quick to pinpoint if something’s amiss, so attaching a title to an email or page of content that promises something that isn’t delivered can decrease overall trust. Sometimes it can be a simple mistake to overlook the content itself in hopes of creating a title that’s more clickable, which is why keeping the main content in mind at all times can help eliminate such a scenario.

Pinpoint the key focus and extrapolate: Whether it’s a sale that’s giving an additional percentage off or a news-like article, pinpointing the pinnacle within the work and enhancing it in an appealing way can help increase the likeliness for success. Try breaking it down into two portions: one that relates to the feeling and the other that’s direct. Marry the two for a title that’s more shareable and likeable than ever.

Keep it simple: Remember that while affixing the right title to your content can help to boost your brand’s overall content marketing design, it still needs to be widely applicable so as to ensure an even spread outward in the respective fields it pertains to. If it seems too wordy or a bit bland, come up with a few others and contrast the kinds of results they could conjure before making it live.

Check out Trend Hunter’s Marketing Trend Report for fresh information that can help leading brands identify areas for potential growth, expansion and innovation.