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Connecting with Consumers Through Strategic Smartphone Marketing

Michael Hemsworth
August 30th, 2013
It can seem as though connecting with consumers today is easier than ever, but in reality it can be hard to fight through the noise to deliver a clear message. As such, when it comes to effectively conveying an idea, product or campaign, going with the strategic smartphone marketing route can help to communicate to consumers through their most important communication tool. According to the Online Publishers Association, smartphone ownership in the United States will climb to 57% by the end of 2013, which means that topics like responsive design and QR codes will continue to gain momentum in the gran business scheme as vital ways to reach a connected audience.

Specifcally focusing on QR codes, the popularity for the scannable campaign links has increased exponentially over the past few years. To put this exponential increase in perspective, Print Robot reports that their usage rose 4549% between 2011 and 2012. Print Robot itself specializes in offering QR code marketing paraphernalia ranging from posters to business cards and helps to connect brands with the resources they need to get started. QR codes typically garner the attention of younger demographics like the 25 to 34 and 34 to 44 range, which can be taken into consideration when drafting how and if they’ll be an appropriate addition to your brand’s marketing approach.

Moving on to responsive design, it’s an important topic for all brands with a web presence to take into consideration. The number of users consuming content on mobile devices has risen dramatically and will continue to rise within the coming years, so taking the time to effectively incorporate a responsive homepage can help welcome smartphone browsers. It’s an efficient way to help revitalize your brand’s web presence and help ensure that future visitors will be able to browse in a crisp and clear manner.

For more information, check out Trend Hunter’s Business Trend Report.