Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,818 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,557 cutting edge ideas.

How Compact Design Can Lure Customers

Courtney Scharf
September 18th, 2012
Compact design is one of the key attributes to the modern products that are sold today, including items from furniture to strollers. Though minimalism provides a stark and easy-to-match look, compact design allows for maximum convenience, a huge draw for consumers.

Aside from being smaller than most products, these designs are often transformative in nature and are created with customer needs in mind. Storage can be a tricky and fleeting aspect to most people's homes, so any product that caters to this need can potentially reach great levels of success. It's no longer sufficient to produce a product that gets the job done, it's now ideal to sell items that do the job well, look appealing and are able to be stored with minimal effort. Compact interior products like this collapsible shelf are attractive to consumers because they provide convenience and storage optimization whether in use or not. In addition to providing so much extra space, products such as these are often visually appealing and sleek.

Tech products are another sphere that has undergone a more compact and convenient overhaul. People already expect a lot from their gadgets, so it's no surprise that these products are designed to be on-the-go friendly. This collapsible laptop illustrates transformative tech to a tee, and provides buyers with more storage options than most products of its kind. Technology has never been so integrated into people's lives, and has never been more mobile than it is today. The convenience of these gadgets is arguably just as important as their capabilities.

Convertible design only becomes more valuable when it comes to the fashion world, where consumers seek to express themselves through their personal style. Products that offer increased functionality and can adapt to bodily changes are all the more appealing, as they offer similar value to buying two separate products. Hyper-custom products such as adjustable heels not only offer more comfort, but give the consumer the ability to change the style of shoe they're wearing. Providing consumers with more control over products is empowering, and is alluring to buyers.

For more information on product innovation, check out Trend Hunter's Art and Design Report.