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Pillars of Inspiration

Anna Graves, VP Marketing and Product Development, butter London
Katie Pagnotta
March 18th, 2014
Anna Graves, Vice President of Marketing and Product Development at butter London, has been with the company briefly, but is wildly passionate about the brand. Graves has tremendous expertise in the cosmetic/beauty world. She has worked through the ranks in several reputable beauty companies and now resides at butter London. butter London proudly brought the first non-toxic nail polish to the U.S. and continually brings high fashion edge to beauty products that easily transition from the runway to the street.

Two Questions with Anna

Do you have any specific rituals to reset to be creative?


Our brand is based on rock'n'roll, Great Britain and fashion. These are the three pillars at the forefront of butter London. We play music, have guest DJs and are exposed to different influences. Along those lines, we do shop a lot. Fashion is critical to our brand. We get inspired by it and our products are reflective of high fashion color transformed into beauty products. Inspiration really does come from everywhere, whether we go on a team shopping safari or travel together and take pictures, our options are really limitless.

Looking towards the future, how is butter London going to be a leader?


I think we have stay on the inside edge of fashion. We don't follow trends. We create them. We will be focusing more on talking more to our consumer base to garner insight, market research to mark gaps and opening up the lines of communication.