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About the Service Report

The Service Trend Report examines a wide breadth of trends in the hospitality and service industry. Derived from our crowd-sourced research, the Service Report demonstrates how marketing services, delivery services, tours, travel services and more are evolving to capture consumer attention. Whether it is for web services or improving online shopping services, our report will provide insight on emerging consumer demands.

Who It's For

The Service Trend Report is ideal for any company looking to improve customer relations and understand this growing sector.

Draw inspiration and incite forward-thinking services that resonate with the Service Trend Report.

The Service Trend Report, last published on Jun 29, 2015, includes 401 PRO Trends and 2,005 examples of service market research and service consumer trends related to: hospitality, marketing services, delivery services, tours, consumer relations and service trends.

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Methodology

Our service research is based on Trend Hunter's crowdsourced service articles and 2,400,000,000 total views of data. [Learn More]

Report Contents

• 401 Service PRO Trends = 401 Powerpoint Pages Service PPT Report
• 2,005 Service Examples

Online Extras With Full Subscription

• 281 Service Videos (Online) Service Videos
• 12,030 Service Images (Online) Service Images
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!



Sample Service Pro Trends

Each Service PRO Trend is on its own slide with implications, a quantified score, and examples linked to online service articles, videos and images. Examples:

Compassionate Discharge Tools focused on reintegrating former military personnel go mainstream Implications - As a cultural sensitivity regarding mental health struggles becomes more mainstream, so too do concerns around the reintegration of military and law enforcement personnel following discharge. Given the high-rate of unemployment and suicide among those who have completed service, tools and services focused on rehabilitating and reintegrating such individuals have begun to serve as crucial resources.
Compassionate Discharge
Tools focused on reintegrating former military personnel go mainstream
5 Examples + Score + Implications


Remote Learning Digital education for adults panders to emerging demographics Implications - Adults looking to gain new certification or simply learn something new have limited options regarding digital education. A new wave of remote learning initiatives that incorporate usability and gamification can be observed as a result. These new online learning systems cater to emerging demographics, such as millennials or Hispanics who are accustomed to mobile use, seeking education.
Remote Learning
Digital education for adults panders to emerging demographics
6 Examples + Score + Implications


Personalized Press Media companies opt for custom, individually tailored features Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.
Personalized Press
Media companies opt for custom, individually tailored features
4 Examples + Score + Implications


Streamlined Feedback Brands encourage customer feedback through user-friendly technology Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service.
Streamlined Feedback
Brands encourage customer feedback through user-friendly technology
5 Examples + Score + Implications


Service Co-Branding Service companies team up with familiar brands to accelerate customer service Implications - Adding a level of ease to well-loved brands, service companies like Uber are collaborating with popular brands to make products more accessible. This shift in customer service, and the way in which a customer experiences a brand's product, signifies that a premium is being put on convenience.
Service Co-Branding
Service companies team up with familiar brands to accelerate customer service
4 Examples + Score + Implications


Interactive Protection Skincare brands engage consumers with memorable, sun-powered campaigns Implications - In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health.
Interactive Protection
Skincare brands engage consumers with memorable, sun-powered campaigns
4 Examples + Score + Implications


Altruistic Finance Finance brands partner with charities to build consumer trust Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust.
Altruistic Finance
Finance brands partner with charities to build consumer trust
4 Examples + Score + Implications


Career Matchmaking Recruiting mimics Tinder to reach millennials entering adulthood Implications - Taking a page from the 'Hookup Culture' millennials are known for, companies looking to employ Gen Yers are setting up digital services similar to matchmaking apps. This speaks to some top millennial preferences, such as convenience and connectivity. As this youth generation enters adult age, their main characteristics stay intact, yet are applied in new areas.
Career Matchmaking
Recruiting mimics Tinder to reach millennials entering adulthood
4 Examples + Score + Implications


PLUS 395 more Service PRO Trends and 2,005 examples!



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401 Service PRO Trends
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