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About the Service Report

The Service Trend Report examines a wide breadth of trends in the hospitality and service industry. Derived from our crowd-sourced research, the Service Report demonstrates how marketing services, delivery services, tours, travel services and more are evolving to capture consumer attention. Whether it is for web services or improving online shopping services, our report will provide insight on emerging consumer demands.

Who It's For

The Service Trend Report is ideal for any company looking to improve customer relations and understand this growing sector.

Draw inspiration and incite forward-thinking services that resonate with the Service Trend Report.

The Service Trend Report, last published on Apr 23, 2015, includes 343 PRO Trends and 1,715 examples of service market research and service consumer trends related to: hospitality, marketing services, delivery services, tours, consumer relations and service trends.

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Methodology

Our service research is based on Trend Hunter's crowdsourced service articles and 2,342,000,000 total views of data. [Learn More]

Report Contents

• 343 Service PRO Trends = 343 Powerpoint Pages Service PPT Report
• 1,715 Service Examples

Online Extras With Full Subscription

• 240 Service Videos (Online) Service Videos
• 10,290 Service Images (Online) Service Images
• Additional Niche Reports (with a full subscription): Bank, Farm, Business Card, Magazine, Service, Recession, Microfinance, Display Window and more!



Sample Service Pro Trends

Each Service PRO Trend is on its own slide with implications, a quantified score, and examples linked to online service articles, videos and images. Examples:

Branded Milestone Brands step in to create memorable milestone experiences for consumers Implications - Brands today are aiming to feel less like anonymous corporate entities, and more like a comforting presence in consumers' lives. Wanting to further this quality in the consumer-brand relationship, many brands are offering custom online experiences that celebrate events and milestones in consumers' lives. This shift demonstrates that the stronger the brand humanization, the more willing consumers are to share intimate parts of their lives.
Branded Milestone
Brands step in to create memorable milestone experiences for consumers
4 Examples + Score + Implications


Socialized Finance Monetary services are enhanced with social features to attract young consumers Implications - Seeking to expand interest beyond adults, those in the banking and finance industry are turning to clever social tactics to connect with a more younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to make rudimentary tasks more engaging.
Socialized Finance
Monetary services are enhanced with social features to attract young consumers
4 Examples + Score + Implications


Marketplace Bonding The online marketplace nurtures its community of buyers and sellers Implications - In an effort to strengthen the relationships between buyers, sellers and the marketplaces themselves, the online marketplace industry has seen a surplus of programs, events and social media initiatives that allow each member in this online micro-chain to better understand one another. This shift reveals that those who play in the online marketplace seek to be part of a true community, beyond transactions.
Marketplace Bonding
The online marketplace nurtures its community of buyers and sellers
5 Examples + Score + Implications


Mobile Marketplace Popular retailers are making the shift to the mobile world Implications - The online marketplace is opening up to mobile platforms in order to gain exposure and increase usability for buyers and sellers alike. This transition not only fuels the idea of mobile superiority, but also suggests that consumers prefer having all of their transactions available in their back pocket, both for constant browsing and ease of use.
Mobile Marketplace
Popular retailers are making the shift to the mobile world
4 Examples + Score + Implications


In-Store Projected Projected displays create whimsy, interactivity and prestige Implications - As consumers become more and more exposed to multimedia entertainment, it becomes increasingly difficult to capture their attention through advertising and retail displays. Projected displays add a multi-sensory, interactive element to branding that not only captures attention, but creates more opportunity for brand interaction.
In-Store Projected
Projected displays create whimsy, interactivity and prestige
5 Examples + Score + Implications


Survival Subscription Consumers search for subscription services that make everyday life easier Implications - Consumers have always prioritized convenience, but nowadays, they're planning ahead for difficult situations with subscription services specifically geared towards making life easier. Ultimately serving as an alternate solution to routine annoyances, this shift in subscription services reveal that consumers are interested in avoiding and reducing stress using the least amount of time and effort.
Survival Subscription
Consumers search for subscription services that make everyday life easier
6 Examples + Score + Implications


Autonomous Play Subscription services aim to engross children with independent activity Implications - Kid-targeted subscription services are becoming more popular among parents who use them as a method of furthering their children's education and creativity. More specifically, subscriptions geared towards individual play are gaining momentum, reflecting a parental desire to encourage children to become autonomous and self-motivated.
Autonomous Play
Subscription services aim to engross children with independent activity
4 Examples + Score + Implications


Pre-Packaged Entertainment Heightening entertainment, retailers offer kits that encourage excess Implications - Moving beyond necessity, consumers are turning to services and kits that offer entertainment. Targeting younger consumers, companies are offering services that promote products that not only heighten leisurely activities, but do so in a more efficient and streamlined way.
Pre-Packaged Entertainment
Heightening entertainment, retailers offer kits that encourage excess
4 Examples + Score + Implications


PLUS 337 more Service PRO Trends and 1,715 examples!



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343 Service PRO Trends
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