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About the Retirement Report

The Retirement Trend Report features products and ideas concerning seniors, such as retirement homes, pensions and retirement plans. In light of the current tumultuous economic climate, issues facing those reaching the age of retirement range from choosing where to retire to selecting the right savings plan. From golf packages in Florida to community-facilitated transportation options, Trend Hunter’s Retirement Trend Report explores relevant trends shaping consumer ideals.

Who It's For

Our research will benefit real estate and travel agents, long-term care professionals, at-home nurses and others in the industry of geriatric care. Additionally, our report will be advantageous to marketing and advertising professionals interested in better understanding the spending habits of the aging baby boomer generation as they get closer to retiring.

Use the Retirement Trend Report to gain fresh understanding of an aging market.

The Retirement Trend Report, last published on Feb 12, 2015, includes 28 PRO Trends and 140 examples of retirement market research and retirement consumer trends related to: seniors, retirement homes, pensions, Florida, travel and retirement trends.

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Methodology

Our retirement research is based on Trend Hunter's crowdsourced retirement articles and 2,448,000,000 total views of data. [Learn More]

Report Contents

• 28 Retirement PRO Trends = 28 Powerpoint Pages Retirement PPT Report
• 140 Retirement Examples

Online Extras With Full Subscription

• 20 Retirement Videos (Online) Retirement Videos
• 840 Retirement Images (Online) Retirement Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Retirement Pro Trends

Each Retirement PRO Trend is on its own slide with implications, a quantified score, and examples linked to online retirement articles, videos and images. Examples:

Geriatric Tracking Aging consumers are targeted with wearable products that promote freedom Implications - As the population of seniors rise, brands are targeting this demographic with products designed to increase wellness and independence. Pinpointing certain ailments associated with the aging lifestyle and promoting freedom, this shift in wearable tech creates a simple, customized experience.
Geriatric Tracking
Aging consumers are targeted with wearable products that promote freedom
7 Examples + Score + Implications


Elderly Empowerment Seeking independence, seniors turn to workshops and clubs to stay connected Implications - Taking their daily lives back into their own hands, seniors and retirees are turning to empowering workshops and organizations to stay both mentally and socially connected. Eliminating the need to reply on family members for support, aging consumers are taking the opportunity to learn new skills and connect with peers. This not only allows for a more engaging lifestyle, but also encourages a sense of independence.
Elderly Empowerment
Seeking independence, seniors turn to workshops and clubs to stay connected
6 Examples + Score + Implications


Share Ecomomy Collaborative consumption is becoming more mainstream as consumer values shift Implications - With little to no risk, any consumer can participate in the peer-to-peer economy, relying on it for everything from carpooling, to toy rentals to kitchen appliance sharing. The movement from B2C from P2C is driven by the sense of community built, the convenience of participation and a growing environmental awareness and distaste for over-consumption.
Share Ecomomy
Collaborative consumption is becoming more mainstream as consumer values shift
8 Examples + Score + Implications


Geriatric Foodie Food and flavor targeted specifically toward older generations Implications - The rise in consumers who have entered the silver zone coincides with the takeover of foodie culture, converging these two ideas making taste profiles and food services specific to boomers. This hyper-targeted idea opens up the definition of what it means to be a senior into something focused more toward discovery -- in the realms of flavor and otherwise -- than aging.
Geriatric Foodie
Food and flavor targeted specifically toward older generations
6 Examples + Score + Implications


Generation Merging Seniors embrace aspects of millennial lifestyle for an enhanced retirement Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons.
Generation Merging
Seniors embrace aspects of millennial lifestyle for an enhanced retirement
5 Examples + Score + Implications


Retiree Adventure Aiding a lust for new experiences, senior services provide youthful experiences Implications - Breaking free of stereotypes, aging consumers are seeking out services and opportunities typically associated with a younger lifestyle. Providing retirees with the chance to travel and explore both social and romantic endeavors, these services allow seniors to maintain a sense of adventure, even in old age.
Retiree Adventure
Aiding a lust for new experiences, senior services provide youthful experiences
4 Examples + Score + Implications


Senior Schooling A newfound lust for life has retirees seeking out educational opportunities Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy.
Senior Schooling
A newfound lust for life has retirees seeking out educational opportunities
7 Examples + Score + Implications


Elderly Entertainment Seeking to maintain excitement, aging consumers turn to youthful activities Implications - While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age.
Elderly Entertainment
Seeking to maintain excitement, aging consumers turn to youthful activities
9 Examples + Score + Implications


PLUS 22 more Retirement PRO Trends and 140 examples!



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