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About the Retirement Report - The Retirement Trend Report features products and ideas concerning seniors, such as retirement homes, pensions and retirement plans. In light of the current tumultuous economic climate, issues facing those reaching the age of retirement range from choosing where to retire to selecting the right savings plan. From golf packages in Florida to community-facilitated transportation options, Trend Hunter’s Retirement Trend Report explores relevant trends shaping consumer ideals.

Who It's For - Our research will benefit real estate and travel agents, long-term care professionals, at-home nurses and others in the industry of geriatric care. Additionally, our report will be advantageous to marketing and advertising professionals interested in better understanding the spending habits of the aging baby boomer generation as they get closer to retiring.

Use the Retirement Trend Report to gain fresh understanding of an aging market.

The Retirement Trend Report, last published on Jun 12, 2014, includes 19 PRO Trends and 504 examples of retirement market research and retirement consumer trends related to: seniors, retirement homes, pensions, Florida, travel and retirement trends.

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trend research methodology Methodology - Our retirement research is based on Trend Hunter's 504 crowdsourced retirement trends and 1,992,000,000 total views of data. [Learn More]

What You'll Get:
• 19 Page / Slide Presentation Retirement PDF Report Retirement PPT Report
• 19 Page In-Depth Reading Report Retirement PDF Report

Contents:
• 19 Retirement PRO Trends
• 504 Retirement Examples
• 71 Retirement Videos (Online) Retirement Videos
• 3,024 Retirement Images (Online) Retirement Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Retirement Pro Trends - Each Retirement PRO Trend is on its own slide with implications, a quantified score, and examples linked to online retirement articles, videos and images. Examples:

Geriatric Tech Digital integration lends an upgrade to the world of seniors Implications -With 60% of 50 to 64-year-olds on a social network, the aging consumer of today is encouraged to continue the digital progress with geriatric-tailored devices. This speaks not only to the span of digital integration into daily life, but the redefinition of what it means to age, as more seniors demand products that stimulate them mentally, but accommodate them physically.
Geriatric Tech
Digital integration lends an upgrade to the world of seniors
7 Examples + Score + Implications


Regulated Infancy A need for parental adaptability prompts sensor-equipped products for newborns Implications - Maintaining the needs of newborns can be quite the challenge, especially for working parents. Seeking to provide care in a more pragmatic manner, parents are turning to smart gadgets that help automate activities like feeding and diaper-changing, offering something more efficient than simple monitoring.
Regulated Infancy
A need for parental adaptability prompts sensor-equipped products for newborns
5 Examples + Score + Implications


Unmasked Marketing A desire for sincerity prompts the integration of raw and revealing insights Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions that happen outside of the media limelight.
Unmasked Marketing
A desire for sincerity prompts the integration of raw and revealing insights
5 Examples + Score + Implications


Glorified Retirement As Boomers grow scared of exiting the workforce, seniority gets an overhaul Implications - As the level of financial security amidst retirement age workers dwindles, aging employees are not simply staying in the workforce longer, but growing to fear retirement. Encouraging Boomers to embrace retired life, Gen X and Y are highlighting the joys associated with a life without work through photography and social media-based initiatives. The push towards emphasizing how to live past 60 in a positive, exciting and adventurous way is becoming far more pervasive than in previous generations.
Glorified Retirement
As Boomers grow scared of exiting the workforce, seniority gets an overhaul
8 Examples + Score + Implications


Suggestive Advocacy Elements of sensuality are introduced into cause campaigning Implications - When it comes to pushing important issues, the guilt angle can seem preachy, while an informative approach can be boring. Thus, ad professionals and those in the advocacy industry are turning to the tried, trusted and true strategy of sexuality. This new form of shockvertising appeals to consumers' carnality and thus, is well-received.
Suggestive Advocacy
Elements of sensuality are introduced into cause campaigning
5 Examples + Score + Implications


Strange Aid New-fangled therapies appeal to experimental nature of the modern consumer Implications - With technology at our fingertips, today's health remedies are no longer restricted to traditional methods. Designers and healthcare innovators are creating never-before-seen solutions and remedies for mental and physical therapy, ranging from muscle-stimulating apparel to restaurants for drug rehabilitation. This development in therapy appeals to today's modern-thinking and experimental consumer, who is more willing to try new forms of treatment than ever before.
Strange Aid
New-fangled therapies appeal to experimental nature of the modern consumer
9 Examples + Score + Implications


PLUS 13 more Retirement PRO Trends and 504 examples!



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