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About the Retirement Report

The Retirement Trend Report features products and ideas concerning seniors, such as retirement homes, pensions and retirement plans. In light of the current tumultuous economic climate, issues facing those reaching the age of retirement range from choosing where to retire to selecting the right savings plan. From golf packages in Florida to community-facilitated transportation options, Trend Hunter’s Retirement Trend Report explores relevant trends shaping consumer ideals.

Who It's For

Our research will benefit real estate and travel agents, long-term care professionals, at-home nurses and others in the industry of geriatric care. Additionally, our report will be advantageous to marketing and advertising professionals interested in better understanding the spending habits of the aging baby boomer generation as they get closer to retiring.

Use the Retirement Trend Report to gain fresh understanding of an aging market.

The Retirement Trend Report, last published on Oct 08, 2014, includes 24 PRO Trends and 120 examples of retirement market research and retirement consumer trends related to: seniors, retirement homes, pensions, Florida, travel and retirement trends.

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Methodology

Our retirement research is based on Trend Hunter's crowdsourced retirement articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 24 Retirement PRO Trends = 24 Powerpoint Pages Retirement PPT Report
• 120 Retirement Examples

Online Extras With Full Subscription

• 17 Retirement Videos (Online) Retirement Videos
• 720 Retirement Images (Online) Retirement Images
• Additional Niche Reports (with a full subscription): Baby, Dolls, Baby Apparel, Strollers, Baby Accessories, Baby Furniture, Retirement, Pre-Teen, Parenting, Teen and more!



Sample Retirement Pro Trends

Each Retirement PRO Trend is on its own slide with implications, a quantified score, and examples linked to online retirement articles, videos and images. Examples:

Generation Merging Seniors embrace aspects of millennial lifestyle for an enhanced retirement Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons.
Generation Merging
Seniors embrace aspects of millennial lifestyle for an enhanced retirement
5 Examples + Score + Implications


Retiree Adventure Aiding a lust for new experiences, senior services provide youthful experiences Implications - Breaking free of stereotypes, aging consumers are seeking out services and opportunities typically associated with a younger lifestyle. Providing retirees with the chance to travel and explore both social and romantic endeavors, these services allow seniors to maintain a sense of adventure, even in old age.
Retiree Adventure
Aiding a lust for new experiences, senior services provide youthful experiences
4 Examples + Score + Implications


Senior Schooling A newfound lust for life has retirees seeking out educational opportunities Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy.
Senior Schooling
A newfound lust for life has retirees seeking out educational opportunities
4 Examples + Score + Implications


Elderly Entertainment Seeking to maintain excitement, aging consumers turn to youthful activities Implications - While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age.
Elderly Entertainment
Seeking to maintain excitement, aging consumers turn to youthful activities
4 Examples + Score + Implications


Social Retiree A desire to stay connected has seniors turning to social networking platforms Implications - Seeking to maintain social engagements, seniors are turning to digital networking platforms as a means to stay connected. Providing social platforms that make engagement and online communication easier for aging consumers, these custom-tailored platforms offer seniors the chance to connect with others in similar life stages, reflecting a need to maintain a level of socialization, even in old age.
Social Retiree
A desire to stay connected has seniors turning to social networking platforms
4 Examples + Score + Implications


Geriatric Tech Digital integration lends an upgrade to the world of seniors Implications -With 60% of 50 to 64-year-olds on a social network, the aging consumer of today is encouraged to continue the digital progress with geriatric-tailored devices. This speaks not only to the span of digital integration into daily life, but the redefinition of what it means to age, as more seniors demand products that stimulate them mentally, but accommodate them physically.
Geriatric Tech
Digital integration lends an upgrade to the world of seniors
7 Examples + Score + Implications


Regulated Infancy A need for parental adaptability prompts sensor-equipped products for newborns Implications - Maintaining the needs of newborns can be quite the challenge, especially for working parents. Seeking to provide care in a more pragmatic manner, parents are turning to smart gadgets that help automate activities like feeding and diaper-changing, offering something more efficient than simple monitoring.
Regulated Infancy
A need for parental adaptability prompts sensor-equipped products for newborns
5 Examples + Score + Implications


Unmasked Marketing A desire for sincerity prompts the integration of raw and revealing insights Implications - As brands grow, so too do their marketing endeavors, often resulting in commercialized campaigns that lack a genuine sincerity. Seeking to create a more authentic appeal, brands are turning to first-person viewpoints, personal stories and real-world engagements to give attention to interactions that happen outside of the media limelight.
Unmasked Marketing
A desire for sincerity prompts the integration of raw and revealing insights
5 Examples + Score + Implications


PLUS 18 more Retirement PRO Trends and 120 examples!



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