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About the Online Gaming Report

Trend Hunter’s Online Gaming Report provides concise research into video games, computer games and multi-player games that are transforming this massively popular industry. When it comes to interactive online games like World of Warcraft and Star Wars: The Old Republic, consumer interest is at an all-time high. These games have online communities consisting of tens of millions, creating a vast potential for business ventures. While online gaming continues to surge, so does the need for innovative software and hardware. To uncover these innovations, our report looks at trends relating to apps for free games, online server modifications, role playing games (RPG) and console services like Xbox Live and the PlayStation Network.

Who It's For

Due to the expansive landscape of this booming industry, our report can be useful to numerous companies in various industries. From tech giants like Sony and Microsoft to software engineers and programmers, our crowd-sourced research will help you propel product development and stimulate creativity.

The Online Gaming Report will provide you with cutting-edge, consumer-based insight into the current and future trends affecting the industry, giving you the knowledge to adjust strategy and be more competitive in the marketplace.

The Online Gaming Trend Report, last published on Jul 10, 2012, includes 15 PRO Trends and 75 examples of online gaming market research and online gaming consumer trends related to: interactive gaming, video games, role playing games, gaming consoles, multiplayer online games and online gaming trends.

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Methodology

Our online gaming research is based on Trend Hunter's crowdsourced online gaming articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 15 Online Gaming PRO Trends = 15 Powerpoint Pages Online Gaming PPT Report
• 75 Online Gaming Examples

Online Extras With Full Subscription

• 11 Online Gaming Videos (Online) Online Gaming Videos
• 450 Online Gaming Images (Online) Online Gaming Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Online Gaming Pro Trends

Each Online Gaming PRO Trend is on its own slide with implications, a quantified score, and examples linked to online online gaming articles, videos and images. Examples:

Collaborative Consumption Community-sharing initiatives change the way consumers exchange Implications - Renting, sharing and exchanging has never been as collaborative as it is today. Every day, new initiatives are springing up that are aimed at connecting community members and helping them consume in a way that benefits the community as a whole, as well as each individual person. From car-sharing services and telephone co-op systems to cohousing and more, these joint consumption efforts augment the way consumers interact with one another and contribute to the creation of a better, more collaborative and caring society.
Collaborative Consumption
Community-sharing initiatives change the way consumers exchange
9 Examples + Score + Implications


Game-Based Giving Focusing charitable causes around gaming to attract more contributions Implications - The world of video games is a $10.5 billion industry, and it's growing. Brands have recognized its role in marketing and now, social good organizations are recognizing its potential in charitable initiatives. Games offer interaction and engagement, and this is imperative regardless of whether you are selling a product or hoping to raise money for a cause. From encouraging people to contribute by playing games to using games as the basis for charitable auctions and more, the use of games for social causes is continuing to grow.
Game-Based Giving
Focusing charitable causes around gaming to attract more contributions
6 Examples + Score + Implications


Greencentives Increasing eco-friendly actions through the use of rewards Implications - Although many consumers have good intentions to contribute more to environmental causes, the truth is, many can't be bothered -- unless there is something in it for them. To get more people on the green band wagon, brands and organizations are creating rewards-based programs that provide incentive for performing eco-friendly actions like recycling, biking or sharing vehicles. As a result, consumers get small- to medium-sized rewards -- for instance, coupons at their favorite retailers -- and the motivation to continue decreasing their ecological footprints.
Greencentives
Increasing eco-friendly actions through the use of rewards
10 Examples + Score + Implications


Accountable Giving Charities focus on consumers, rather than placing emphasis on victims Implications - Consumers are feeling more charitable than ever as more and more brands use cause marketing to alleviate purchasing guilt. Another tactic is to focus on what consumers can do individually; rather than victimizing those in need, this puts the onus on the person to do what he can to help a charity. Asking consumers to volunteer to do a wacky stunt in exchange for donations or to stay fit in the name of charity are just a couple of ways social organizations are making people own up to doing good.
Accountable Giving
Charities focus on consumers, rather than placing emphasis on victims
6 Examples + Score + Implications


Revisited Recreation Board games are once again capturing consumer attention Implications - There's no denying the proliferation of virtual and electronic games, but some consumers are beginning to prefer the retro version of this pastime. Today's board games -- often revamped renditions of traditional board games or reinterpreted electronic games -- provide a simplistic appeal as well as a nostalgic quality by allowing consumers a reversion back to old-school entertainment, tickling the memories of parents and the curiosities of kids.
Revisited Recreation
Board games are once again capturing consumer attention
12 Examples + Score + Implications


Indulgent Gaming Luxury game goods cater to gamers with extravagant tastes Implications - The video game industry is booming, and it’s not surprising that a niche market would arise to serve affluent gamers with an appetite for both games and exclusivity. Designers and businesses creating luxury gamer goods can bypass the nerdy teenager sequestered in his mom’s basement; instead, their focus is on the indulgent, deep-pocketed gamer who believes no price is too high for a a crystallized console or virtual property.
Indulgent Gaming
Luxury game goods cater to gamers with extravagant tastes
5 Examples + Score + Implications


Live Gaming Video games are entering the real world, giving users a complete experience Implications - Video games are no longer confined to a person’s television screen or computer monitor. Real-life video games are gaining popularity as consumers embrace the thrill of live-action gaming, which provides an inclusive, all-encompassing experience. Similar to augmented reality and 3D innovation, live gaming appeals to the consumer desire for extensive interaction and a complete experience in entertainment.
Live Gaming
Video games are entering the real world, giving users a complete experience
6 Examples + Score + Implications


Misleadvertising Exploiting consumer familiarity to move your product Implications - Sex, violence and celebrities will always be able to move products, which is why brands are exploiting what consumers already are familiar with to coerce consumers to notice their products. Your product doesn't actually need to be related to these no-brainer tactics--it just has to capitalize on them.
Misleadvertising
Exploiting consumer familiarity to move your product
8 Examples + Score + Implications


PLUS 9 more Online Gaming PRO Trends and 75 examples!



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