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About the Online Gaming Report

Trend Hunter’s Online Gaming Report provides concise research into video games, computer games and multi-player games that are transforming this massively popular industry. When it comes to interactive online games like World of Warcraft and Star Wars: The Old Republic, consumer interest is at an all-time high. These games have online communities consisting of tens of millions, creating a vast potential for business ventures. While online gaming continues to surge, so does the need for innovative software and hardware. To uncover these innovations, our report looks at trends relating to apps for free games, online server modifications, role playing games (RPG) and console services like Xbox Live and the PlayStation Network.

Who It's For

Due to the expansive landscape of this booming industry, our report can be useful to numerous companies in various industries. From tech giants like Sony and Microsoft to software engineers and programmers, our crowd-sourced research will help you propel product development and stimulate creativity.

The Online Gaming Report will provide you with cutting-edge, consumer-based insight into the current and future trends affecting the industry, giving you the knowledge to adjust strategy and be more competitive in the marketplace.

The Online Gaming Trend Report, last published on Jun 01, 2015, includes 19 PRO Trends and 95 examples of online gaming market research and online gaming consumer trends related to: interactive gaming, video games, role playing games, gaming consoles, multiplayer online games and online gaming trends.

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Methodology

Our online gaming research is based on Trend Hunter's crowdsourced online gaming articles and 2,399,000,000 total views of data. [Learn More]

Report Contents

• 19 Online Gaming PRO Trends = 19 Powerpoint Pages Online Gaming PPT Report
• 95 Online Gaming Examples

Online Extras With Full Subscription

• 13 Online Gaming Videos (Online) Online Gaming Videos
• 570 Online Gaming Images (Online) Online Gaming Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Online Gaming Pro Trends

Each Online Gaming PRO Trend is on its own slide with implications, a quantified score, and examples linked to online online gaming articles, videos and images. Examples:

Body Empowerment Female consumers appreciate an upfront approach to body issues Implications - Despite the narrowing gap between the sexes, subjects surrounding women's health and bodies continue to be either contested or considered taboo. No longer content with shrouding normal body processes in secrecy and shame, consumers are responding to content that openly celebrates the female body. This not only suggests that consumers are becoming more candid when it comes to traditionally uncomfortable subject matters, it also encourages a dialogue about different forms of gender inequality.
Body Empowerment
Female consumers appreciate an upfront approach to body issues
7 Examples + Score + Implications


Incentivized E-Partnership Large-scale e-commerce giants incent small brands to collaborate Implications - Giving small companies incentive to collaborate instead of competing with large scale retailers in the digital space, companies like Amazon are offering branded, custom shops and promotions to brands looking to help sell goods. This not only benefits the big names in e-commerce, but also offers more exposure and a larger consumer base to small brands.
Incentivized E-Partnership
Large-scale e-commerce giants incent small brands to collaborate
4 Examples + Score + Implications


Radio 2.0 As consumers demand customization and convenience, a shift towards streaming rises Implications - Consumers are accustomed to smart technology giving them immediate access to whatever they want, which is a characteristic that's becoming commonplace for radio entertainment as a mass shift to streaming is observed. The rise of radio 2.0 expands content consumption to an array of devices and allows demographic targeting to be more streamlined.
Radio 2.0
As consumers demand customization and convenience, a shift towards streaming rises
4 Examples + Score + Implications


Social Travel Hotels and airlines boost social media engagement to increase community Implications - Working against the individual mindset of consumers, hotels and airlines are opting for a more social media-centric level of engagement to help boost modern appeal. As participants share experiences, brand awareness increases and helps to break down perceived barriers between establishment and patron.
Social Travel
Hotels and airlines boost social media engagement to increase community
6 Examples + Score + Implications


Collaborative Consumption Community-sharing initiatives change the way consumers exchange Implications - Renting, sharing and exchanging has never been as collaborative as it is today. Every day, new initiatives are springing up that are aimed at connecting community members and helping them consume in a way that benefits the community as a whole, as well as each individual person. From car-sharing services and telephone co-op systems to cohousing and more, these joint consumption efforts augment the way consumers interact with one another and contribute to the creation of a better, more collaborative and caring society.
Collaborative Consumption
Community-sharing initiatives change the way consumers exchange
9 Examples + Score + Implications


Game-Based Giving Focusing charitable causes around gaming to attract more contributions Implications - The world of video games is a $10.5 billion industry, and it's growing. Brands have recognized its role in marketing and now, social good organizations are recognizing its potential in charitable initiatives. Games offer interaction and engagement, and this is imperative regardless of whether you are selling a product or hoping to raise money for a cause. From encouraging people to contribute by playing games to using games as the basis for charitable auctions and more, the use of games for social causes is continuing to grow.
Game-Based Giving
Focusing charitable causes around gaming to attract more contributions
6 Examples + Score + Implications


Greencentives Increasing eco-friendly actions through the use of rewards Implications - Although many consumers have good intentions to contribute more to environmental causes, the truth is, many can't be bothered -- unless there is something in it for them. To get more people on the green band wagon, brands and organizations are creating rewards-based programs that provide incentive for performing eco-friendly actions like recycling, biking or sharing vehicles. As a result, consumers get small- to medium-sized rewards -- for instance, coupons at their favorite retailers -- and the motivation to continue decreasing their ecological footprints.
Greencentives
Increasing eco-friendly actions through the use of rewards
10 Examples + Score + Implications


Accountable Giving Charities focus on consumers, rather than placing emphasis on victims Implications - Consumers are feeling more charitable than ever as more and more brands use cause marketing to alleviate purchasing guilt. Another tactic is to focus on what consumers can do individually; rather than victimizing those in need, this puts the onus on the person to do what he can to help a charity. Asking consumers to volunteer to do a wacky stunt in exchange for donations or to stay fit in the name of charity are just a couple of ways social organizations are making people own up to doing good.
Accountable Giving
Charities focus on consumers, rather than placing emphasis on victims
6 Examples + Score + Implications


PLUS 13 more Online Gaming PRO Trends and 95 examples!



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