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About the Logo Report - The Logo Trend Report examines the logo design industry and how corporate identity is recognized and celebrated among consumers. Regardless if it is in the form of logos, stickers, slogans or graphics, a company’s success heavily relies upon the recognition of its brands. Company logos -- like the Nike swoosh or Apple’s apple -- speak to consumers in ways that extend beyond the actual product itself. They are celebrated among consumers, especially in the forms of fashion, art and graphic design. Our report looks at consumer interaction with new logo designs from companies like Pepsi, IBM, McDonald’s and Visa, as well as how to create a logo that has the potential to go viral.

Who It's For - Brand innovators, marketing managers, corporate designers and advertising executives will profit greatly from the wealth of consumer-based research in our report, allowing them to construct new and innovative approaches to grasp consumer attention through marketing, branding and advertising ventures.

Use the Logo Trend Report to discover the emerging patterns and key changes that are persuading consumers and retaining their brand loyalty.

The Logo Trend Report, last published on Mar 31, 2014, includes 128 PRO Trends and 1,275 examples of logo market research and logo consumer trends related to: stickers, labeling, branding, graphics, slogans and logo trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our logo research is based on Trend Hunter's 1,275 crowdsourced logo trends and 1,901,000,000 total views of data. [Learn More]

What You'll Get:
• 128 Page / Slide Presentation Logo PDF Report Logo PPT Report
• 128 Page In-Depth Reading Report Logo PDF Report

Contents:
• 128 Logo PRO Trends
• 1,275 Logo Examples
• 179 Logo Videos (Online) Logo Videos
• 7,650 Logo Images (Online) Logo Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Logo Pro Trends - Each Logo PRO Trend is on its own slide with implications, a quantified score, and examples linked to online logo articles, videos and images. Examples:

Nutritional Engagement Amusing methods of consumption add allure to ordinary nutritional goods Implications - While dairy products such as milk offer a long list of nutritional benefits, blatant junk food marketing often persuades youthful consumers to choose snacks over goods that provides nourishment. As a means to entice children into incorporating dairy products into their routine, parents are turning to playful methods of consumption to add entertaining aspects to the process. Edible glasses and confectionery straws offer traditional dairy products in a more interactive manner, reflecting the need for more engaging approaches to health.
Nutritional Engagement
Amusing methods of consumption add allure to ordinary nutritional goods
7 Examples + Score + Implications


Sophisticating Brew As Gen Y strives to seem more sophisticated, so to does their drink of choice Implications - As members of Generation Y slowly enter adult age, they begin to feel the pressure of having to let go of old habits normally associated with adolescence. Unlike other youth generations, however, Gen Y is equipped with considerable purchasing power and thus, are being met by products that allow them to keep their old habits without seeming pedestrian. Ultimately, products that allow for a balance between youth and adulthood grant young consumers much-needed satisfaction.
Sophisticating Brew
As Gen Y strives to seem more sophisticated, so to does their drink of choice
6 Examples + Score + Implications


Relational Consumption As fewer meals are eaten in groups, brands personify food to fill the void Implications - Food is an inherently personal topic, as it is often consumed in close company, which subsequently engrains emotional connections. This notion of the consumer relationship with food is being explored closer than ever with brands personifying products and bolstering the personal nature of consumption with more tenacity. As fewer meals are eaten in the company of others and a sedentary lifestyle takes dominance in the mainstream, the concept of food as a consistent friend is creating new correlations that not only strike odd connections, but also create inseparable bonds.
Relational Consumption
As fewer meals are eaten in groups, brands personify food to fill the void
7 Examples + Score + Implications


Cinematic Redesign Fan admiration is reflected in the rise of re-imagined movie posters Implications - As the number of digital communities grow, so to does the consumer desire to belong to one specific behavioral tribe. Wearing their pop culture fandom as a badge of honor, those who create homage products not only get to express creativity, but attract like-minded consumers. Ultimately, the desire to belong to a community is strengthened with the rise of the Internet.
Cinematic Redesign
Fan admiration is reflected in the rise of re-imagined movie posters
7 Examples + Score + Implications


Infant Embodiment Adult onesies allow consumers to revert back to their childhood ways Implications - With work and responsibilities requiring a constant sense of professionalism and maturity, consumers are often left craving an escape from that prim and pristine lifestyle. As a means to revert back to a more simple, easygoing time, individuals are turning to infant-inspired clothing as a technique to easily embody a more carefree persona. Childish clothing reflects the need for more playful ways to liberate oneself from the stresses of everyday life.
Infant Embodiment
Adult onesies allow consumers to revert back to their childhood ways
9 Examples + Score + Implications


Brewing Health As the avoidance of coffee and soda increases, consumers turn to tea for health Implications - As increased pressure from healthcare practitioners to decrease consumption of prepackaged beverages forces more consumers to find a healthier option, a strong rise in tea varieties and wares that purport the effectiveness of brewed beverage consumption are taking precedent. Moving away from the tradition of tea time where sugar and treats accompany, the shift of tea from an occasional beverage to a consistent tool to stay healthy is placing it at the forefront of consumers' thought process when deciding what to order at a coffee shop.
Brewing Health
As the avoidance of coffee and soda increases, consumers turn to tea for health
7 Examples + Score + Implications


PLUS 122 more Logo PRO Trends and 1,275 examples!


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128 Logo PRO Trends
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