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About the Logo Report - The Logo Trend Report examines the logo design industry and how corporate identity is recognized and celebrated among consumers. Regardless if it is in the form of logos, stickers, slogans or graphics, a company’s success heavily relies upon the recognition of its brands. Company logos -- like the Nike swoosh or Apple’s apple -- speak to consumers in ways that extend beyond the actual product itself. They are celebrated among consumers, especially in the forms of fashion, art and graphic design. Our report looks at consumer interaction with new logo designs from companies like Pepsi, IBM, McDonald’s and Visa, as well as how to create a logo that has the potential to go viral.

Who It's For - Brand innovators, marketing managers, corporate designers and advertising executives will profit greatly from the wealth of consumer-based research in our report, allowing them to construct new and innovative approaches to grasp consumer attention through marketing, branding and advertising ventures.

Use the Logo Trend Report to discover the emerging patterns and key changes that are persuading consumers and retaining their brand loyalty.

The Logo Trend Report, last published on Aug 19, 2014, includes 153 PRO Trends and 1,430 examples of logo market research and logo consumer trends related to: stickers, labeling, branding, graphics, slogans and logo trends.

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trend research methodology Methodology - Our logo research is based on Trend Hunter's 1,430 crowdsourced logo trends and 2,039,000,000 total views of data. [Learn More]

What You'll Get:
• 153 Page / Slide Presentation Logo PDF Report Logo PPT Report
• 153 Page In-Depth Reading Report Logo PDF Report

Contents:
• 153 Logo PRO Trends
• 1,430 Logo Examples
• 200 Logo Videos (Online) Logo Videos
• 8,580 Logo Images (Online) Logo Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Logo Pro Trends - Each Logo PRO Trend is on its own slide with implications, a quantified score, and examples linked to online logo articles, videos and images. Examples:

Sentimental Packaging The brand-consumer relationship is strengthened with emotion-focused brandin Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy.
Sentimental Packaging
The brand-consumer relationship is strengthened with emotion-focused brandin
4 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Artistic Fandom Getting involed in the action, fans create artwork inspired by sporting events Implications - The level of fandom intensity surrounding sporting events like the World Cup is strong, which has led to the creation of sophisticated artworks in response. As the viewership for sporting events grows with online communication, fandom begins to cross all behavioral tribes, acting as a means of uniting everyone from sophisticates to the stereotypical die-hard fan.
Artistic Fandom
Getting involed in the action, fans create artwork inspired by sporting events
7 Examples + Score + Implications


Nutritional Efficiency Nutritional supplements are given an even more convenient rebranding Implications - Consumers are monitoring their nutritional needs more closely than ever, which has resulted in vitamins and nutritional products that take efficiency a step further. Innovations like travel-friendly packaging and customization support busy schedules by replacing meals, and aid consumers who want to streamline the process of taking care of themselves.
Nutritional Efficiency
Nutritional supplements are given an even more convenient rebranding
5 Examples + Score + Implications


Experiential Shop The traveling shopper is targeted by global retailers with custom experiences Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide.
Experiential Shop
The traveling shopper is targeted by global retailers with custom experiences
4 Examples + Score + Implications


Constructing Empathy Programs to train youth in social business ensure a bright future Implications - Though children in the Internet age have the means to learn about social causes, that doesn't necessarily grant them the skill to know how to make a difference. Ensuring their potential is taken full advantage of, youth training programs dedicated to philanthropic literacy and understanding of community can be observed. This rings true to the old adage, "it takes a village to raise a child."
Constructing Empathy
Programs to train youth in social business ensure a bright future
5 Examples + Score + Implications


PLUS 147 more Logo PRO Trends and 1,430 examples!



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153 Logo PRO Trends
Logo Trend Report This report is only available to full Trend Report subscribers

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