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About the Logo Report

The Logo Trend Report examines the logo design industry and how corporate identity is recognized and celebrated among consumers. Regardless if it is in the form of logos, stickers, slogans or graphics, a company’s success heavily relies upon the recognition of its brands. Company logos -- like the Nike swoosh or Apple’s apple -- speak to consumers in ways that extend beyond the actual product itself. They are celebrated among consumers, especially in the forms of fashion, art and graphic design. Our report looks at consumer interaction with new logo designs from companies like Pepsi, IBM, McDonald’s and Visa, as well as how to create a logo that has the potential to go viral.

Who It's For

Brand innovators, marketing managers, corporate designers and advertising executives will profit greatly from the wealth of consumer-based research in our report, allowing them to construct new and innovative approaches to grasp consumer attention through marketing, branding and advertising ventures.

Use the Logo Trend Report to discover the emerging patterns and key changes that are persuading consumers and retaining their brand loyalty.

The Logo Trend Report, last published on Jul 21, 2015, includes 193 PRO Trends and 965 examples of logo market research and logo consumer trends related to: stickers, labeling, branding, graphics, slogans and logo trends.

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trend research methodology

Methodology

Our logo research is based on Trend Hunter's crowdsourced logo articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 193 Logo PRO Trends = 193 Powerpoint Pages Logo PPT Report
• 965 Logo Examples

Online Extras With Full Subscription

• 135 Logo Videos (Online) Logo Videos
• 5,790 Logo Images (Online) Logo Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Logo Pro Trends

Each Logo PRO Trend is on its own slide with implications, a quantified score, and examples linked to online logo articles, videos and images. Examples:

Analog Awareness Brands get noticed with emotive, tech-free campaigns focused on values Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers.
Analog Awareness
Brands get noticed with emotive, tech-free campaigns focused on values
4 Examples + Score + Implications


Reinterpreted Branding Iconic logos are re-envisioned with anti-corporate sentiment Implications - Instantly recognizable, iconic logos are being reinterpreted with new, modern twists that tweak well-known symbols. The re-envisioning of these images mirrors budding anti-corporate sentiment among young consumers who, being a socially conscious group, are often concerned with corporate irresponsibility.
Reinterpreted Branding
Iconic logos are re-envisioned with anti-corporate sentiment
4 Examples + Score + Implications


Office Expedition Modern workplaces integrate extracurricular activities to encourage bonding Implications - Recognizing the importance of workplace bonding, employers are integrating activities and expeditions that go outside the office for experiential appeal. Bringing employees to out-of-office destinations for leisurely activity as opposed to work-related events, employers are showcasing a willingness to reward their staff while also encouraging a sense of communication among fellow peers.
Office Expedition
Modern workplaces integrate extracurricular activities to encourage bonding
4 Examples + Score + Implications


Sustainable Produce Produce packaging adopts eco-friendly designs to showcase awareness Implications - Showcasing a commitment to sustainable standards, fruit and vegetable brands are turning to eco-friendly packaging designs for authenticity. Wrapping produce in packages that are biodegradable or easy to reuse, brands are seeking to not only participate in sustainable business tactics, but do so in a way that encourages consumer involvement and support.
Sustainable Produce
Produce packaging adopts eco-friendly designs to showcase awareness
4 Examples + Score + Implications


Sophisticated Produce Fresh fruit is encased in unexpected packaging for increased sophistication Implications - Redefining how traditional health foods are perceived, brands are adopting unconventional packaging designs for a refined appeal. Moving away from traditionally exposed forms, brands are packaging items like fruit in customized wrappers and containers. These designs not only add a sense of glamour and novelty, but they also allow brands to project a personalized touch on typically homogeneous items.
Sophisticated Produce
Fresh fruit is encased in unexpected packaging for increased sophistication
5 Examples + Score + Implications


Urbane Child Kids fashion brands develop products featuring a metropolitan aesthetic Implications - Fashion labels with clothing and accessories for children are taking on an evident urban aesthetic. The spread of these youthful motifs touches on the rise of metropolitan lifestyles among city-dwelling families who prefer the look and feel of downtown-inspired goods and services on all fronts, as a way to communicate sophistication and status.
Urbane Child
Kids fashion brands develop products featuring a metropolitan aesthetic
4 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Utilitarian Pop-Up Consumers gravitate to pop-up stores with a more casual approach Implications - Veering away from the flashy and prestigious, pop-up shops and venues have begun experimenting with a more utilitarian aesthetic. The focus on functionality and pragmatism in pop-up design suggests that, though still experiential, pop-up shops are considered a more routine occurrence in consumer's lives, and their aesthetics have grown to reflect that shift.
Utilitarian Pop-Up
Consumers gravitate to pop-up stores with a more casual approach
5 Examples + Score + Implications


PLUS 187 more Logo PRO Trends and 965 examples!



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