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About the Logo Report - The Logo Trend Report examines the logo design industry and how corporate identity is recognized and celebrated among consumers. Regardless if it is in the form of logos, stickers, slogans or graphics, a company’s success heavily relies upon the recognition of its brands. Company logos -- like the Nike swoosh or Apple’s apple -- speak to consumers in ways that extend beyond the actual product itself. They are celebrated among consumers, especially in the forms of fashion, art and graphic design. Our report looks at consumer interaction with new logo designs from companies like Pepsi, IBM, McDonald’s and Visa, as well as how to create a logo that has the potential to go viral.

Who It's For - Brand innovators, marketing managers, corporate designers and advertising executives will profit greatly from the wealth of consumer-based research in our report, allowing them to construct new and innovative approaches to grasp consumer attention through marketing, branding and advertising ventures.

Use the Logo Trend Report to discover the emerging patterns and key changes that are persuading consumers and retaining their brand loyalty.

The Logo Trend Report, last published on Jun 27, 2014, includes 151 PRO Trends and 1,418 examples of logo market research and logo consumer trends related to: stickers, labeling, branding, graphics, slogans and logo trends.

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trend research methodology Methodology - Our logo research is based on Trend Hunter's 1,418 crowdsourced logo trends and 1,995,000,000 total views of data. [Learn More]

What You'll Get:
• 151 Page / Slide Presentation Logo PDF Report Logo PPT Report
• 151 Page In-Depth Reading Report Logo PDF Report

Contents:
• 151 Logo PRO Trends
• 1,418 Logo Examples
• 199 Logo Videos (Online) Logo Videos
• 8,508 Logo Images (Online) Logo Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Logo Pro Trends - Each Logo PRO Trend is on its own slide with implications, a quantified score, and examples linked to online logo articles, videos and images. Examples:

Domesticized Workplace Offices infuse elements of home to provide a sense of comfort Implications - Employers are utilizing homespun aesthetics in the office place to encourage morale. Especially among millennial workers, the boundaries between work and leisure are being blurred. This is due to a growing desire for social motivation in all aspects of life, including the office space.
Domesticized Workplace
Offices infuse elements of home to provide a sense of comfort
6 Examples + Score + Implications


Experiential Shop The traveling shopper is targeted by global retailers with custom experiences Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide.
Experiential Shop
The traveling shopper is targeted by global retailers with custom experiences
4 Examples + Score + Implications


Constructing Empathy Programs to train youth in social business ensure a bright future Implications - Though children in the Internet age have the means to learn about social causes, that doesn't necessarily grant them the skill to know how to make a difference. Ensuring their potential is taken full advantage of, youth training programs dedicated to philanthropic literacy and understanding of community can be observed. This rings true to the old adage, "it takes a village to raise a child."
Constructing Empathy
Programs to train youth in social business ensure a bright future
5 Examples + Score + Implications


Fanciful Flavoring Flavoring products get a visual overhaul to attract design-conscious consumers Implications - Adding an air of sophistication to everyday goods, brands are adding refined elements such as gold flakes and embossed branding to elevate established products like condiments with contemporary appeal. This offers a sense of exclusivity without sacrificing a desire for traditional flavoring methods.
Fanciful Flavoring
Flavoring products get a visual overhaul to attract design-conscious consumers
4 Examples + Score + Implications


Pop Culture Dining Fandom is taken to a more social level via themed restaurants and cafes Implications - Taking interaction one step beyond social media, those who share a common pop-cultural interest are turning to themed restaurants and cafes to showcase their admiration in a more social and interactive environment. Niche dining destinations allow consumers to connect through distinct references, providing a unique, communal setting that encourages both socialization and individuality.
Pop Culture Dining
Fandom is taken to a more social level via themed restaurants and cafes
5 Examples + Score + Implications


Contemporary Brew Artistic tea packages offers healthy brews to a more visually adept generation Implications - Despite a growing emphasis on healthy living, encouraging a more holistic way of life can be challenging, particularly for distracted youth. Seeking to attract a more youthful audience, herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits. This speaks to a shift away from traditionally stuffy conceptions of tea, as it adapts for the new generation.
Contemporary Brew
Artistic tea packages offers healthy brews to a more visually adept generation
5 Examples + Score + Implications


PLUS 145 more Logo PRO Trends and 1,418 examples!



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151 Logo PRO Trends
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