ALL > Marketing > Logo Trend Report


About the Logo Report - The Logo Trend Report examines the logo design industry and how corporate identity is recognized and celebrated among consumers. Regardless if it is in the form of logos, stickers, slogans or graphics, a company’s success heavily relies upon the recognition of its brands. Company logos -- like the Nike swoosh or Apple’s apple -- speak to consumers in ways that extend beyond the actual product itself. They are celebrated among consumers, especially in the forms of fashion, art and graphic design. Our report looks at consumer interaction with new logo designs from companies like Pepsi, IBM, McDonald’s and Visa, as well as how to create a logo that has the potential to go viral.

Who It's For - Brand innovators, marketing managers, corporate designers and advertising executives will profit greatly from the wealth of consumer-based research in our report, allowing them to construct new and innovative approaches to grasp consumer attention through marketing, branding and advertising ventures.

Use the Logo Trend Report to discover the emerging patterns and key changes that are persuading consumers and retaining their brand loyalty.

The Logo Trend Report, last published on Oct 01, 2014, includes 159 PRO Trends and 1,456 examples of logo market research and logo consumer trends related to: stickers, labeling, branding, graphics, slogans and logo trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our logo research is based on Trend Hunter's 1,456 crowdsourced logo trends and 2,082,000,000 total views of data. [Learn More]

What You'll Get:
• 159 Page / Slide Presentation Logo PDF Report Logo PPT Report
• 159 Page In-Depth Reading Report Logo PDF Report

Contents:
• 159 Logo PRO Trends
• 1,456 Logo Examples
• 204 Logo Videos (Online) Logo Videos
• 8,736 Logo Images (Online) Logo Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Logo Pro Trends - Each Logo PRO Trend is on its own slide with implications, a quantified score, and examples linked to online logo articles, videos and images. Examples:

Social Workplace Strengthening morale, workers create bonds through digital office platforms Implications - Helping to enhance peer-to-peer communication, apps and online platforms are providing a place for workers to connect and socialize. Adding a community feel to a professional setting, social workplace features help create a more expressive office culture, using communal tactics to encourage motivation and a sense of belonging in the workplace.
Social Workplace
Strengthening morale, workers create bonds through digital office platforms
4 Examples + Score + Implications


Integrated Cosplay A desire for subtlety has consumers blending accessories with cosplay features Implications - Seeking a more subtle form of pop culture expression, consumers are integrating cosplay elements into their everyday accessories and clothing designs. Making reference to anime characters and movie icons, these products combine pop culture elements with a desire for more nuanced forms of personal expression.
Integrated Cosplay
A desire for subtlety has consumers blending accessories with cosplay features
4 Examples + Score + Implications


Shock Apparel A desire to instill intrigue has brands inciting controversy Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques.
Shock Apparel
A desire to instill intrigue has brands inciting controversy
4 Examples + Score + Implications


Digital Diversity Artists and brands expand cultural depictions online for consumer praise Implications - Remix culture has been accelerated by Internet communities, and now brands and artists are remixing cultural imagery into web culture. By reinterpreting everything from brand logos, to emoticons and cultural icons, multicultural twists are inclusive and add to the viral appeal of campaign efforts.
Digital Diversity
Artists and brands expand cultural depictions online for consumer praise
4 Examples + Score + Implications


Vitamin Prestige An emphasis on healthy living has brands giving supplements a stylish overhaul Implications - As the health-conscious movement continues, wellness products are incorporating more refined aesthetics as a means to heighten appeal. Offering nutritional supplements through artistic and sophisticated packaging, brands are able to combine aspects of healthy living with a sense of exclusive appeal..
Vitamin Prestige
An emphasis on healthy living has brands giving supplements a stylish overhaul
4 Examples + Score + Implications


Sentimental Packaging The brand-consumer relationship is strengthened with emotion-focused brandin Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy.
Sentimental Packaging
The brand-consumer relationship is strengthened with emotion-focused brandin
4 Examples + Score + Implications


PLUS 153 more Logo PRO Trends and 1,456 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into logo or any other category.

Boost your logo consumer insight!
Three options to kick-start your innovation...


1. Logo Trend Report

159 Logo PRO Trends
Logo Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Logo & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%