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About the Logo Report

The Logo Trend Report examines the logo design industry and how corporate identity is recognized and celebrated among consumers. Regardless if it is in the form of logos, stickers, slogans or graphics, a company’s success heavily relies upon the recognition of its brands. Company logos -- like the Nike swoosh or Apple’s apple -- speak to consumers in ways that extend beyond the actual product itself. They are celebrated among consumers, especially in the forms of fashion, art and graphic design. Our report looks at consumer interaction with new logo designs from companies like Pepsi, IBM, McDonald’s and Visa, as well as how to create a logo that has the potential to go viral.

Who It's For

Brand innovators, marketing managers, corporate designers and advertising executives will profit greatly from the wealth of consumer-based research in our report, allowing them to construct new and innovative approaches to grasp consumer attention through marketing, branding and advertising ventures.

Use the Logo Trend Report to discover the emerging patterns and key changes that are persuading consumers and retaining their brand loyalty.

The Logo Trend Report, last published on Nov 16, 2015, includes 222 PRO Trends and 1,110 examples of logo market research and logo consumer trends related to: stickers, labeling, branding, graphics, slogans and logo trends.

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trend research methodology


Our logo research is based on Trend Hunter's crowdsourced logo articles and 2,532,000,000 total views of data. [Learn More]

Report Contents

• 222 Logo PRO Trends = 222 Powerpoint Pages Logo PPT Report
• 1,110 Logo Examples

Online Extras With Full Subscription

• 155 Logo Videos (Online) Logo Videos
• 6,660 Logo Images (Online) Logo Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Sample Logo Pro Trends

Each Logo PRO Trend is on its own slide with implications, a quantified score, and examples linked to online logo articles, videos and images. Examples:

Logo Trend Report sample slide 0
Chilled Authenticity
Cold coffee products take on retro aesthetics for caffeine connoisseurs
4 Examples + Score + Implications

Logo Trend Report sample slide 1
Stick-On Obsession
Avant garde concepts incorporate stickers in unexpected places
5 Examples + Score + Implications

Logo Trend Report sample slide 2
Temperature Tech
Footwear designs employ low-key heat retention technologies
4 Examples + Score + Implications

Logo Trend Report sample slide 3
Urban Athleticism
Performance wear becomes less conspicuous with a streetwear aesthetic
4 Examples + Score + Implications

Logo Trend Report sample slide 4
Cosmetic Nutrition
Consumers embrace the notion that what they eat affects their appareance
6 Examples + Score + Implications

Logo Trend Report sample slide 5
Drive-Thru Novelty
Brands use the drive-thru experience as a stage for publicity stunts
6 Examples + Score + Implications

Logo Trend Report sample slide 6
Nostalgic Vessel
Craft beers feature prohibition era packaging for artisan appeal
4 Examples + Score + Implications

Logo Trend Report sample slide 7
Elevated Mobile
Food trucks evolve with contemporary exterior aesthetics
4 Examples + Score + Implications

PLUS 216 more Logo PRO Trends and 1,110 examples!

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1. Logo Trend Report

222 Logo PRO Trends
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