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About the Logo Report

The Logo Trend Report examines the logo design industry and how corporate identity is recognized and celebrated among consumers. Regardless if it is in the form of logos, stickers, slogans or graphics, a company’s success heavily relies upon the recognition of its brands. Company logos -- like the Nike swoosh or Apple’s apple -- speak to consumers in ways that extend beyond the actual product itself. They are celebrated among consumers, especially in the forms of fashion, art and graphic design. Our report looks at consumer interaction with new logo designs from companies like Pepsi, IBM, McDonald’s and Visa, as well as how to create a logo that has the potential to go viral.

Who It's For

Brand innovators, marketing managers, corporate designers and advertising executives will profit greatly from the wealth of consumer-based research in our report, allowing them to construct new and innovative approaches to grasp consumer attention through marketing, branding and advertising ventures.

Use the Logo Trend Report to discover the emerging patterns and key changes that are persuading consumers and retaining their brand loyalty.

The Logo Trend Report, last published on Aug 25, 2015, includes 207 PRO Trends and 1,035 examples of logo market research and logo consumer trends related to: stickers, labeling, branding, graphics, slogans and logo trends.

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trend research methodology

Methodology

Our logo research is based on Trend Hunter's crowdsourced logo articles and 2,454,000,000 total views of data. [Learn More]

Report Contents

• 207 Logo PRO Trends = 207 Powerpoint Pages Logo PPT Report
• 1,035 Logo Examples

Online Extras With Full Subscription

• 145 Logo Videos (Online) Logo Videos
• 6,210 Logo Images (Online) Logo Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Logo Pro Trends

Each Logo PRO Trend is on its own slide with implications, a quantified score, and examples linked to online logo articles, videos and images. Examples:

Upscaling Fantasy Iconic superhero designs are given stylish makeovers for devoted cult followings Implications - Influential followings surrounding iconic superheroes are influencing higher end styles modeled after ubiquitous fantasy narratives. The popularity of this fashion niche represents the power of fiction, which has the potential to influence unpredictable spin off products. On top of apparel, branded emphasis placed on cultural phenomenons in several categories will entice devoted, passionate consumers.
Upscaling Fantasy
Iconic superhero designs are given stylish makeovers for devoted cult followings
4 Examples + Score + Implications


Typographic Provisions Bread and baked goods are marketed in font-focused packaging Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration.
Typographic Provisions
Bread and baked goods are marketed in font-focused packaging
5 Examples + Score + Implications


Gifting 2.0 Gift-giving makes use of high tech devices and services Implications - The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems.
Gifting 2.0
Gift-giving makes use of high tech devices and services
4 Examples + Score + Implications


Media Feminization Communication outlets customize content to female audiences Implications - New forms of communications are customizing content based on issues, needs and interests specific to women. On top of addressing a powerful, unique and dynamic audience base, this media shift is aligned with global socio-political changes influencing surges in feminism and gender equality. As a result, brands are tuning into matters central to both women and men.
Media Feminization
Communication outlets customize content to female audiences
4 Examples + Score + Implications


Occult Branding Moody, clandestine imagery aims to inspire product-driven ritual in consumers Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions.
Occult Branding
Moody, clandestine imagery aims to inspire product-driven ritual in consumers
5 Examples + Score + Implications


Analog Awareness Brands get noticed with emotive, tech-free campaigns focused on values Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers.
Analog Awareness
Brands get noticed with emotive, tech-free campaigns focused on values
4 Examples + Score + Implications


Reinterpreted Branding Iconic logos are re-envisioned with anti-corporate sentiment Implications - Instantly recognizable, iconic logos are being reinterpreted with new, modern twists that tweak well-known symbols. The re-envisioning of these images mirrors budding anti-corporate sentiment among young consumers who, being a socially conscious group, are often concerned with corporate irresponsibility.
Reinterpreted Branding
Iconic logos are re-envisioned with anti-corporate sentiment
4 Examples + Score + Implications


Footwear Fusion Collaborative co-branding concepts dominate contemporary shoe concepts Implications - Fashion labels are launching collaborative, co-branded footwear products that merge insights and talent. While this form of collaboration has typically been reserved for apparel rather than accessories, this push represents a desire for statement-style dressing on all fronts. At the same time, this serves the interests of digital natives apart of Generation Z who routinely aim to share lifestyle acquisitions online.
Footwear Fusion
Collaborative co-branding concepts dominate contemporary shoe concepts
4 Examples + Score + Implications


PLUS 201 more Logo PRO Trends and 1,035 examples!



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