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About the Logo Report

The Logo Trend Report examines the logo design industry and how corporate identity is recognized and celebrated among consumers. Regardless if it is in the form of logos, stickers, slogans or graphics, a company’s success heavily relies upon the recognition of its brands. Company logos -- like the Nike swoosh or Apple’s apple -- speak to consumers in ways that extend beyond the actual product itself. They are celebrated among consumers, especially in the forms of fashion, art and graphic design. Our report looks at consumer interaction with new logo designs from companies like Pepsi, IBM, McDonald’s and Visa, as well as how to create a logo that has the potential to go viral.

Who It's For

Brand innovators, marketing managers, corporate designers and advertising executives will profit greatly from the wealth of consumer-based research in our report, allowing them to construct new and innovative approaches to grasp consumer attention through marketing, branding and advertising ventures.

Use the Logo Trend Report to discover the emerging patterns and key changes that are persuading consumers and retaining their brand loyalty.

The Logo Trend Report, last published on Apr 22, 2015, includes 176 PRO Trends and 880 examples of logo market research and logo consumer trends related to: stickers, labeling, branding, graphics, slogans and logo trends.

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trend research methodology

Methodology

Our logo research is based on Trend Hunter's crowdsourced logo articles and 2,340,000,000 total views of data. [Learn More]

Report Contents

• 176 Logo PRO Trends = 176 Powerpoint Pages Logo PPT Report
• 880 Logo Examples

Online Extras With Full Subscription

• 123 Logo Videos (Online) Logo Videos
• 5,280 Logo Images (Online) Logo Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Logo Pro Trends

Each Logo PRO Trend is on its own slide with implications, a quantified score, and examples linked to online logo articles, videos and images. Examples:

Ethical Couture Consumers are choosing sustainability over luxury in terms of packaging Implications - Fashion packaging has often centered around offering consumers a luxury experience. However, many retailers have been making the switch to eco-friendly packaging alternatives that are less about delighting consumers, and more about communicating a sense of ethics. This shift indicates that premium products are becoming less about a luxury aesthetic, and more about a powerful ethos.
Ethical Couture
Consumers are choosing sustainability over luxury in terms of packaging
4 Examples + Score + Implications


Social Vending Vending machines encourage social interaction in exchange for goods Implications - Moving away from paying for goods with money, vending machines are integrating elements of social engagement as an alternative form of payment. Dispensing goods in return for engagement, these machines are using interactive and heartfelt experiences to boost consumer-brand interaction.
Social Vending
Vending machines encourage social interaction in exchange for goods
4 Examples + Score + Implications


Tech Mimicry Consumers opt for packaging that references the style of technology brands Implications - Industries outside of the technology sphere, such as food or fashion, have adopted a tech-focused style of packaging in order to better appeal to the modern consumer. This shift in packaging reveals not only the universality of technology, but the cult-like status it has achieved among consumers, who closely identify with the aesthetics of their favorite brands.
Tech Mimicry
Consumers opt for packaging that references the style of technology brands
4 Examples + Score + Implications


Condensed Packaging Heightening portability, packaging designs adapt into collapsible forms Implications - Efficiency and portability have become key purchasing factors, particularly among those always on-the-go, prompting retailers to adapt their packaging designs into more condensed alternatives. Providing designs that can easily be flattened down, brands are aiming to not only make their products more convenient, but also to add a level of consumer engagement to the process.
Condensed Packaging
Heightening portability, packaging designs adapt into collapsible forms
5 Examples + Score + Implications


Equality Marketing Campaigns focused on achieving equality appeal to female consumers Implications - Looking to connect with their female consumers, brands are turning to marketing tactics that level the playing field between the sexes. Targeting issues such as the wage gap and sexual assault, brands seek to become more socially conscious and relevant. Equality-focused marketing is ultimately an attempt to meaningfully engage consumers who are at the forefront of social change.
Equality Marketing
Campaigns focused on achieving equality appeal to female consumers
5 Examples + Score + Implications


Sophisticated Collaboration Everyday brands pair with couture in an attempt to boost branding Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products.
Sophisticated Collaboration
Everyday brands pair with couture in an attempt to boost branding
8 Examples + Score + Implications


Smart Safety Cyclists turn to high-tech solutions to improve safety on the road Implications - Despite the many benefits of cycling to get around, consumers can be turned off by the associated safety risks. Companies are cleverly providing solutions to this issue through high tech innovations that provide peace of mind, highlighting the importance and value consumer place on add-on products.
Smart Safety
Cyclists turn to high-tech solutions to improve safety on the road
4 Examples + Score + Implications


Connected Packaging Seeking consumer engagement, brands turn to tech-integrated packaging Implications - Adding an interactive element to the purchasing process, brands are turning to mobile apps and mobile technology to encourage consumer engagement. Transforming candy wrappers and fast food packaging into augmented experiences and digital games, brands are seeking to not only connect with a generation consumed by technology, but also create a more memorable consumer-brand experience.
Connected Packaging
Seeking consumer engagement, brands turn to tech-integrated packaging
5 Examples + Score + Implications


PLUS 170 more Logo PRO Trends and 880 examples!



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