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About the Jack-O-Lantern Report

The Jack-O-Lantern Trend Report investigates consumer fascination with pumpkin carving, as well as unique and innovative ideas for Halloween crafts, pumpkin designs and techniques on how to carve the scariest pumpkin faces. Although our research focuses mostly on arts and crafts, like pumpkin stencils and templates for carving realistic pumpkins, we also examine things like frightening tours through pumpkin patches, delicious recipes for excess pumpkin seeds and viral videos of precision jack-o-lantern carving.

Who It's For

The data in our report is for businesses that target consumers interested in Halloween crafts, decorations and activities. This would include arts and crafts boutiques, costume retailers, pumpkin farms, conceptual artists and designers. I can also benefit advertisers that want to integrate relevant consumer insight into campaigns and marketing ventures.

Develop new strategies and come up with original ideas that will give your company an advantage during Halloween celebrations with the Jack-O-Lantern Trend Report.

The Jack-O-Lantern Trend Report, last published on Oct 29, 2014, includes 3 PRO Trends and 15 examples of jack-o-lantern market research and jack-o-lantern consumer trends related to: pumpkin carving, Halloween crafts, stencils, pumpkin farms, costumes and jack-o-lantern trends.

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trend research methodology

Methodology

Our jack-o-lantern research is based on Trend Hunter's crowdsourced jack-o-lantern articles and 2,123,000,000 total views of data. [Learn More]

Report Contents

• 3 Jack-O-Lantern PRO Trends = 3 Powerpoint Pages Jack-O-Lantern PPT Report
• 15 Jack-O-Lantern Examples

Online Extras With Full Subscription

• 2 Jack-O-Lantern Videos (Online) Jack-O-Lantern Videos
• 90 Jack-O-Lantern Images (Online) Jack-O-Lantern Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Jack-O-Lantern Pro Trends

Each Jack-O-Lantern PRO Trend is on its own slide with implications, a quantified score, and examples linked to online jack-o-lantern articles, videos and images. Examples:

Grown-Up Celebration Adult consumers turn to more refined products to celebrate the holidays Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot.
Grown-Up Celebration
Adult consumers turn to more refined products to celebrate the holidays
5 Examples + Score + Implications


Everyday Costume Dress-up is adopted into ready-to-wear fashion as an expression of immaturity Implications - Taking a carefree approach to both fashion and life, consumers are opting for clothing styles that are dually acceptable as everyday garb and costume. Blurring the lines between fantasy and reality even further, the clothing styles promote a more child-like aesthetic that both accepts and negates the concept of adult life.
Everyday Costume
Dress-up is adopted into ready-to-wear fashion as an expression of immaturity
7 Examples + Score + Implications


DIY Luxury Investing more money, time and effort as a sign of luxury Implications - Rather than getting crafty to save a penny, these items cost more to DIY, but therein lies their appeal. While adding a personal touch could be a way to tighten the purse strings, in the case of these DIY luxuries, the focus is on putting time, money and effort into guaranteeing uniqueness--a luxury not all can afford.
DIY Luxury
Investing more money, time and effort as a sign of luxury
7 Examples + Score + Implications


PLUS -3 more Jack-O-Lantern PRO Trends and 15 examples!



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