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About the Draught Report

The service industry must constantly understand the latest developments in order to stay relevant to today’s consumers, and the Draught Trend Report covers the most enticing bars, beer, kegs and Guinness recipes. To find what on-tap favorites are connecting with customers, Trend Hunter has researched the best pubs along with their competitive counterparts. We’ve also found that brewing beer from the comfort of the home is appealing, and purchasing a barrel of beer for easy consumption is becoming more of the norm for many individuals. Throwing a kegerator with the best home brew is now popular among both adults and college kids alike.

Who It's For

Restaurateurs, marketers and anyone in the service industry can see what beer-related developments are catching a disproportionate amount of consumer attention. By understanding what beverage campaigns and beer recipes are preferred by the public, companies can tailor their products accordingly.

Our Draught Trend Report ensures you will stay informed when it comes to the consumption of this popular beer beverage. Stay up-to-date by subscribing to our crowd-sourced research.

The Draught Trend Report, last published on May 03, 2011, includes 2 PRO Trends and 10 examples of draught market research and draught consumer trends related to: pubs, craft beer, drinking trends, nightlife, home brewing and draught trends.

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Our draught research is based on Trend Hunter's crowdsourced draught articles and 2,164,000,000 total views of data. [Learn More]

Report Contents

• 2 Draught PRO Trends = 2 Powerpoint Pages Draught PPT Report
• 10 Draught Examples

Online Extras With Full Subscription

• 1 Draught Videos (Online) Draught Videos
• 60 Draught Images (Online) Draught Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Draught Pro Trends

Each Draught PRO Trend is on its own slide with implications, a quantified score, and examples linked to online draught articles, videos and images. Examples:

Mobile Money Phone cases double as wallets for the ultimate 2-in-1 product Implications - With a person’s phone becoming as much of an everyday essential as money, consumers are looking to products that make it easy to tote both. Bags and purses can be bulky; a sleek phone case that also functions as a wallet is not. Such simple, double-use products appeal to those individuals who often care only about the bare necessities and who value convenience above all else.
Mobile Money
Phone cases double as wallets for the ultimate 2-in-1 product
7 Examples + Score + Implications

Multi-Function Necessity The world of fridges serves as example for the desire for functionality Implications - Appliances that add functionality and uniqueness are in demand, but the theme is true across a broad number of categories. Kitchen appliances that cater to vices with built-in add-ons are popular. The bottom line is that there is a high value for goods that enhance the efficiency of large footprint necessities.
Multi-Function Necessity
The world of fridges serves as example for the desire for functionality
5 Examples + Score + Implications

PLUS -4 more Draught PRO Trends and 10 examples!

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