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About the Conservation Report

The Conservation Trend Report tracks important innovations in biodiversity, environmental protection, wildlife management reserves and forest conservation. From campaigns by environmental groups like Greenpeace to initiatives by animal life preservation advocates like WWF, our research examines trends in the world of ecology and sustainable living.

Who It's For

Our research will benefit social entrepreneurs and businesses who seek valuable consumer insight into sustainable and eco-conscious living to incorporate into their business models.

Track innovations in the field of environmental conservation with Trend Hunter’s Conservation Trend Report.

The Conservation Trend Report, last published on Jul 21, 2015, includes 25 PRO Trends and 125 examples of conservation market research and conservation consumer trends related to: sustainability, wildlife reserves, renewable energy, waterway preservation, environmental groups and conservation trends.

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Methodology

Our conservation research is based on Trend Hunter's crowdsourced conservation articles and 2,427,000,000 total views of data. [Learn More]

Report Contents

• 25 Conservation PRO Trends = 25 Powerpoint Pages Conservation PPT Report
• 125 Conservation Examples

Online Extras With Full Subscription

• 18 Conservation Videos (Online) Conservation Videos
• 750 Conservation Images (Online) Conservation Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Conservation Pro Trends

Each Conservation PRO Trend is on its own slide with implications, a quantified score, and examples linked to online conservation articles, videos and images. Examples:

Conservationist Marketing Conscientious advertising draws attention to water conservation Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic.
Conservationist Marketing
Conscientious advertising draws attention to water conservation
4 Examples + Score + Implications


Conscious Hygiene Emerging oral care products include eco aspects for conscious consumers Implications - Oral care companies are developing products with eco-friendly features. The integration of this specific feature is a way for these brands to appeal to consumers of all ages, but especially young people, with concern with regards to the impact of their purchases. This shift is reflective of how widespread environmental consciousness is becoming.
Conscious Hygiene
Emerging oral care products include eco aspects for conscious consumers
5 Examples + Score + Implications


Branded Awareness Brands showcase environmental awareness through thoughtfully branded content Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Branded Awareness
Brands showcase environmental awareness through thoughtfully branded content
6 Examples + Score + Implications


Economical Exploration Travel companies develop alternative payment methods for frugal consumers Implications - Seeking to appease sightseers on a budget, companies in the travel industry are developing alternative payment concepts that allow people to pay with personal skills and contributions. This is in step with consumer demands for discounts and exclusive offers.
Economical Exploration
Travel companies develop alternative payment methods for frugal consumers
4 Examples + Score + Implications


Conservationist Catering Social gatherings and events are tended to via ecological methodologies Implications - Big social events and gatherings are being approached by catering companies with explicit attention to environmentalism. This mirrors a desire for green living among millennials, no matter the engagement. At the same time, it is also consistent with a turn away from over-consumption, and towards enhanced sustainability.
Conservationist Catering
Social gatherings and events are tended to via ecological methodologies
4 Examples + Score + Implications


Culinary Conservation Consumer demand to eliminate food spoilage prompts waste minimization apps Implications - Brands are developing systems that minimize environmental devastation through digital features. This is especially attractive to the millennial shopper who is tech-savvy and interested in green living due to heightened exposure to ecological information via the Internet. Moreover, by incorporating technology, new conservationist concepts are also of mass appeal to young demographics with a preference for handheld convenience.
Culinary Conservation
Consumer demand to eliminate food spoilage prompts waste minimization apps
4 Examples + Score + Implications


Assisted Conservation Consumers consider ways to conserve water in their daily lives Implications - Fresh water may be a renewable resource, but the fact that the earth's supply of groundwater is steadily decreasing remains worrisome. Many eco-conscious consumers already take their water consumption into consideration, but in light of drought situations across the globe, even less eco-conscious consumers are considering ways to conserve water in their daily routines.
Assisted Conservation
Consumers consider ways to conserve water in their daily lives
4 Examples + Score + Implications


Crowdsourced Philanthropy Seeking funding, social good enterprises turn to crowdlending techniques Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives.
Crowdsourced Philanthropy
Seeking funding, social good enterprises turn to crowdlending techniques
5 Examples + Score + Implications


PLUS 19 more Conservation PRO Trends and 125 examples!



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25 Conservation PRO Trends
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