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About the Conservation Report

The Conservation Trend Report tracks important innovations in biodiversity, environmental protection, wildlife management reserves and forest conservation. From campaigns by environmental groups like Greenpeace to initiatives by animal life preservation advocates like WWF, our research examines trends in the world of ecology and sustainable living.

Who It's For

Our research will benefit social entrepreneurs and businesses who seek valuable consumer insight into sustainable and eco-conscious living to incorporate into their business models.

Track innovations in the field of environmental conservation with Trend Hunter’s Conservation Trend Report.

The Conservation Trend Report, last published on May 14, 2015, includes 19 PRO Trends and 95 examples of conservation market research and conservation consumer trends related to: sustainability, wildlife reserves, renewable energy, waterway preservation, environmental groups and conservation trends.

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Methodology

Our conservation research is based on Trend Hunter's crowdsourced conservation articles and 2,368,000,000 total views of data. [Learn More]

Report Contents

• 19 Conservation PRO Trends = 19 Powerpoint Pages Conservation PPT Report
• 95 Conservation Examples

Online Extras With Full Subscription

• 13 Conservation Videos (Online) Conservation Videos
• 570 Conservation Images (Online) Conservation Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Conservation Pro Trends

Each Conservation PRO Trend is on its own slide with implications, a quantified score, and examples linked to online conservation articles, videos and images. Examples:

Assisted Conservation Consumers consider ways to conserve water in their daily lives Implications - Fresh water may be a renewable resource, but the fact that the earth's supply of groundwater is steadily decreasing remains worrisome. Many eco-conscious consumers already take their water consumption into consideration, but in light of drought situations across the globe, even less eco-conscious consumers are considering ways to conserve water in their daily routines.
Assisted Conservation
Consumers consider ways to conserve water in their daily lives
4 Examples + Score + Implications


Crowdsourced Philanthropy Seeking funding, social good enterprises turn to crowdlending techniques Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives.
Crowdsourced Philanthropy
Seeking funding, social good enterprises turn to crowdlending techniques
5 Examples + Score + Implications


Hygiene Haven The bathroom becomes a place for luxury and relaxation Implications - There is a lack of privacy in the digital age that makes alone time scarce. This creates an air of appreciation around personal hygiene and the bathroom space as a whole, prompting more design-conscious washroom wares. The addition of luxury allows consumers to feel pampered, glamorizing the space and the act of self-care.
Hygiene Haven
The bathroom becomes a place for luxury and relaxation
5 Examples + Score + Implications


Sustainable Laundry Washing machines include sustainable features for the eco-conscious consumer Implications - The growing concern surrounding sustainability has prompted the eco-friendly design of appliances such as washing machines, which focus on reducing power and materials used during loads of laundry. These innovations reflect a greater trend of eco-consciousness, energy efficiency and personal responsibility, as consumers actively seek to lower their consumption within the home.
Sustainable Laundry
Washing machines include sustainable features for the eco-conscious consumer
5 Examples + Score + Implications


Social ChildGood Generation Z puts its best foot forward with youth-targeted philanthropy Implications - Unlike previous youth generations, Generation Z has knowledge of all sorts at its fingertips which, as evidenced by people like Tavi Gevinson and Cameron Cohen, allows them to acknowledge and contribute to global issues. As a result, many social organizations are targeting initiatives toward children to not only capitalize on the information age, but build a future generation of philanthropists.
Social ChildGood
Generation Z puts its best foot forward with youth-targeted philanthropy
5 Examples + Score + Implications


Niche Networking Apps Individuals are seeking solace in specialized virtual groups Implications - People have been using social network apps like Facebook and Twitter to connect with their friends on-the-go. Now, consumers are using apps that allow them to connect to strangers who share common interests with them. This platonic mobile networking is allowing virtual relationships to blossom into strongly bonded communities online and off.
Niche Networking Apps
Individuals are seeking solace in specialized virtual groups
7 Examples + Score + Implications


Automated Living Smartphone-controlled objects provide extreme convenience Implications - Mobile technology is having a profound impact on home automation, allowing consumers to create 'smart' living spaces by controlling their appliances, entertainment units, thermostats, fixtures, security systems and more with their smartphones. The adoption rate of these smartphone-controlled innovations is rising -- according to ABI Research, approximately 1 million home-automation systems were sold across North America in 2011, and this number is predicted to grow six times by 2016. With smartphone ownership nearly ubiquitous and reliance on mobile technology rising at a rapid pace, this direction underscores the opportunities for smart living spaces and smartphone-controlled innovations in the marketplace.
Automated Living
Smartphone-controlled objects provide extreme convenience
9 Examples + Score + Implications


Eccentric Media Buys Ad agencies look beyond traditional media and into unconventional space Implications - The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices.
Eccentric Media Buys
Ad agencies look beyond traditional media and into unconventional space
6 Examples + Score + Implications


PLUS 13 more Conservation PRO Trends and 95 examples!



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