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About the Conservation Report

The Conservation Trend Report tracks important innovations in biodiversity, environmental protection, wildlife management reserves and forest conservation. From campaigns by environmental groups like Greenpeace to initiatives by animal life preservation advocates like WWF, our research examines trends in the world of ecology and sustainable living.

Who It's For

Our research will benefit social entrepreneurs and businesses who seek valuable consumer insight into sustainable and eco-conscious living to incorporate into their business models.

Track innovations in the field of environmental conservation with Trend Hunter’s Conservation Trend Report.

The Conservation Trend Report, last published on Jun 25, 2014, includes 15 PRO Trends and 75 examples of conservation market research and conservation consumer trends related to: sustainability, wildlife reserves, renewable energy, waterway preservation, environmental groups and conservation trends.

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Methodology

Our conservation research is based on Trend Hunter's crowdsourced conservation articles and 2,113,000,000 total views of data. [Learn More]

Report Contents

• 15 Conservation PRO Trends = 15 Powerpoint Pages Conservation PPT Report
• 75 Conservation Examples

Online Extras With Full Subscription

• 11 Conservation Videos (Online) Conservation Videos
• 450 Conservation Images (Online) Conservation Images
• Additional Niche Reports (with a full subscription): Solar Powered, Eco-Friendly, Environment, Green Design, Ecotourism, Conservation, Recycling, Sustainable Development and more!



Sample Conservation Pro Trends

Each Conservation PRO Trend is on its own slide with implications, a quantified score, and examples linked to online conservation articles, videos and images. Examples:

Social ChildGood Generation Z puts its best foot forward with youth-targeted philanthropy Implications - Unlike previous youth generations, Generation Z has knowledge of all sorts at its fingertips which, as evidenced by people like Tavi Gevinson and Cameron Cohen, allows them to acknowledge and contribute to global issues. As a result, many social organizations are targeting initiatives toward children to not only capitalize on the information age, but build a future generation of philanthropists.
Social ChildGood
Generation Z puts its best foot forward with youth-targeted philanthropy
5 Examples + Score + Implications


Niche Networking Apps Individuals are seeking solace in specialized virtual groups Implications - People have been using social network apps like Facebook and Twitter to connect with their friends on-the-go. Now, consumers are using apps that allow them to connect to strangers who share common interests with them. This platonic mobile networking is allowing virtual relationships to blossom into strongly bonded communities online and off.
Niche Networking Apps
Individuals are seeking solace in specialized virtual groups
7 Examples + Score + Implications


Automated Living Smartphone-controlled objects provide extreme convenience Implications - Mobile technology is having a profound impact on home automation, allowing consumers to create 'smart' living spaces by controlling their appliances, entertainment units, thermostats, fixtures, security systems and more with their smartphones. The adoption rate of these smartphone-controlled innovations is rising -- according to ABI Research, approximately 1 million home-automation systems were sold across North America in 2011, and this number is predicted to grow six times by 2016. With smartphone ownership nearly ubiquitous and reliance on mobile technology rising at a rapid pace, this direction underscores the opportunities for smart living spaces and smartphone-controlled innovations in the marketplace.
Automated Living
Smartphone-controlled objects provide extreme convenience
9 Examples + Score + Implications


Eccentric Media Buys Ad agencies look beyond traditional media and into unconventional space Implications - The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices.
Eccentric Media Buys
Ad agencies look beyond traditional media and into unconventional space
6 Examples + Score + Implications


Ethical Consumption The beverage industry increases its focus on doing good Implications - For a long time, coffee brewers were under scrutiny for unethical work practices. Now, most coffee suppliers are serious about fair trade products, and joining the ethical crusade are other beverage brands, from energy drink producers to wine makers. Just as consumers were once concerned about where and how their coffee was produced, it may not be long before consumers make their juice choices based on ethical reasons.
Ethical Consumption
The beverage industry increases its focus on doing good
5 Examples + Score + Implications


Eccentric Media Ad agencies look beyond traditional media to unconventional space Implications - Regardless of whether the future of advertising means the death of print and the rise of digital, media sales are often being referenced as this era’s most creative advertising job. Unconventional and highly creative media buys are needed in today’s overcrowded market; the world’s best ad agencies are thus broadening their horizons in media buying, making some very unexpected and often bizarre choices.
Eccentric Media
Ad agencies look beyond traditional media to unconventional space
6 Examples + Score + Implications


Cutevertising Advertisers tap into consumer emotion with the use of cute cartoons and babies Implications - Why do we immediately smile when we see a laughing baby or cuddly creature? In the world of advertising, it doesn’t matter why we smile, it’s that we do, and advertisers are quick to take advantage. With their instant appeal to human emotion, cute cartoons, adorable animals and angelic babies are increasingly being used to spread a brand message.
Cutevertising
Advertisers tap into consumer emotion with the use of cute cartoons and babies
8 Examples + Score + Implications


Avant-Gardening Gardens are finding their place in unconventional locations Implications - As the locavore movement begins to carry its ethos toward the mainstream, gardening is more “in” than ever. However, gardens are no longer reserved simply for the backyard. Plants, vegetable and fruits are now finding their place in unconventional spaces that allow for unparalleled innovation and increased access to consumers.
Avant-Gardening
Gardens are finding their place in unconventional locations
12 Examples + Score + Implications


PLUS 9 more Conservation PRO Trends and 75 examples!



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