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About the Chips Report

The Chips Trend Report gathers consumer trends within the food industry, specifically focusing on snacks like potato chips, tortilla chips, pita chips and other similar snacks. In the report, we examine how companies are tailoring items to meet today’s health standards, like reducing trans fats and sodium or offering products like baked chips, fruit chips and other raw food-based snacks. We also compile consumer data regarding the marketing and advertising campaigns from leading brands like Doritos, Cheetos, Lay’s, Pringles and Fritos.

Who It's For

Our research is for brands targeting today’s food consumer. From large corporations like Frito-Lay and vending machine operators to advertising agencies and brand managers, our crowd-sourced data can help with product development, brand innovation or even effective marketing campaigns.

Grow your presence in today’s snack food market, gain valuable consumer insight and drive brand awareness with the Chips Trend Report.

The Chips Trend Report, last published on Apr 16, 2015, includes 721 PRO Trends and 3,605 examples of chips market research and chips consumer trends related to: tortilla chips, healthy snacks, baked chips, junk foods, fruit chips and chips trends.

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Methodology

Our chips research is based on Trend Hunter's crowdsourced chips articles and 2,335,000,000 total views of data. [Learn More]

Report Contents

• 721 Chips PRO Trends = 721 Powerpoint Pages Chips PPT Report
• 3,605 Chips Examples

Online Extras With Full Subscription

• 505 Chips Videos (Online) Chips Videos
• 21,630 Chips Images (Online) Chips Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chips Pro Trends

Each Chips PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chips articles, videos and images. Examples:

Fresh Vending Brands shift to offer fresh items through vending machines Implications - Vending machines have expanded to include items with a limited life-span, such as flowers or fresh produce, proving that the platform is not limited to preserved goods. Freshness vending not only reveals that the retail possibilities of vending machines are growing, but also that consumers are interested in prioritizing convenience, even when it comes to specialty products.
Fresh Vending
Brands shift to offer fresh items through vending machines
4 Examples + Score + Implications


Organic Relief Women turn to natural supplements and beverages to aid health issues Implications - Taking a more natural approach to health and wellness, women are turning to more natural and organic health supplements to aid pain and stresses that come with different life stages. Utilizing nutrients and health beverages to ease things like pregnancy and menopause, females are seeking out holistic solutions to aid day-to-day experiences.
Organic Relief
Women turn to natural supplements and beverages to aid health issues
4 Examples + Score + Implications


Self-Contained Garden Urban gardeners turn to maintenance-free planters for convenience Implications - Seeking to attract the urban consumer who's tight on time, brands in the gardening industry, are integrating elements of technology to make the planting process more streamlined. Requiring little to no effort, these gardening products feature unique self-watering and self-maintaining features, allowing busy, on-the-go consumers to enjoy the tranquility of plants without the hassle of constant monitoring.
Self-Contained Garden
Urban gardeners turn to maintenance-free planters for convenience
7 Examples + Score + Implications


Social Good Gardening Gardeners search for ways to give back Implications - Both novice and veteran gardeners are expressing an interest in giving back to their community. Whether they're partaking in urban gardening initiatives, community-wide projects or smaller-scale, at-home measures, gardeners recognize the benefits of the practice and wish to share the wealth. On a broader scale, this shift reflects a desire on the part of eco-conscious consumers to educate others through actionable, results-based methods.
Social Good Gardening
Gardeners search for ways to give back
5 Examples + Score + Implications


Branded Body Honesty Brands that are open about insecurities resonate with consumers Implications - The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing.
Branded Body Honesty
Brands that are open about insecurities resonate with consumers
4 Examples + Score + Implications


Holistic Clean Consumers opt for natural household products to stay eco-friendly Implications - In order to avoid harsh chemicals found in the majority of cleaning products, many consumers are to switching all-natural, organic options and DIY alternatives. This switch signifies that consumers are willing to forego both convenience and cost-effectiveness in order to support the holistic health movement and live a more sustainable lifestyle.
Holistic Clean
Consumers opt for natural household products to stay eco-friendly
4 Examples + Score + Implications


Sustainable Tech Tech packaging is adjusted to reflect consumers' eco-consciousness Implications - Tech products are often heavily packaged in ways that can be wasteful, a fact which doesn't sit well with the eco-conscious consumer. In order to appeal to this growing subset of the consumer population, many tech brands have made the switch to eco-friendly packaging. This switch signifies the pervasiveness of the eco movement, which has consumers demanding sustainable solutions from all industries -- even industries that are as integral to their lives as tech.
Sustainable Tech
Tech packaging is adjusted to reflect consumers' eco-consciousness
5 Examples + Score + Implications


Astronomical Aesthetic The planets become a source of design inspiration Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Astronomical Aesthetic
The planets become a source of design inspiration
7 Examples + Score + Implications


PLUS 715 more Chips PRO Trends and 3,605 examples!



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