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About the Chips Report

The Chips Trend Report gathers consumer trends within the food industry, specifically focusing on snacks like potato chips, tortilla chips, pita chips and other similar snacks. In the report, we examine how companies are tailoring items to meet today’s health standards, like reducing trans fats and sodium or offering products like baked chips, fruit chips and other raw food-based snacks. We also compile consumer data regarding the marketing and advertising campaigns from leading brands like Doritos, Cheetos, Lay’s, Pringles and Fritos.

Who It's For

Our research is for brands targeting today’s food consumer. From large corporations like Frito-Lay and vending machine operators to advertising agencies and brand managers, our crowd-sourced data can help with product development, brand innovation or even effective marketing campaigns.

Grow your presence in today’s snack food market, gain valuable consumer insight and drive brand awareness with the Chips Trend Report.

The Chips Trend Report, last published on Oct 22, 2014, includes 602 PRO Trends and 3,010 examples of chips market research and chips consumer trends related to: tortilla chips, healthy snacks, baked chips, junk foods, fruit chips and chips trends.

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Methodology

Our chips research is based on Trend Hunter's crowdsourced chips articles and 2,113,000,000 total views of data. [Learn More]

Report Contents

• 602 Chips PRO Trends = 602 Powerpoint Pages Chips PPT Report
• 3,010 Chips Examples

Online Extras With Full Subscription

• 421 Chips Videos (Online) Chips Videos
• 18,060 Chips Images (Online) Chips Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chips Pro Trends

Each Chips PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chips articles, videos and images. Examples:

Sustainable Grocery Food retailers adopt sustainable practices to showcase eco awareness Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices.
Sustainable Grocery
Food retailers adopt sustainable practices to showcase eco awareness
4 Examples + Score + Implications


Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Streamlining Nutrition Seeking efficiency, consumers turn to all-in-one health food kits Implications - Despite the health benefits of nutritional meals, extra preparation and costs can often deter consumers tight on time. Making healthy consumption easier, nutritional kits and dinner baskets help make the process of healthy eating much more efficient, particularly for busy parents. This shift speaks to a desire for more customized and individually curated meals.
Streamlining Nutrition
Seeking efficiency, consumers turn to all-in-one health food kits
4 Examples + Score + Implications


Substitute Indulgence Desserts are given a healthy overhaul to maintain a sense of indulgence Implications - Healthy eating can be quite overwhelming, particularly for kids who are drawn to more indulgent everyday goods. Helping to make nutritional consumption more appealing, consumers are reinterpreting traditional desserts with health-conscious alternatives, combining familiar treats and flavors with a healthier ingredients.
Substitute Indulgence
Desserts are given a healthy overhaul to maintain a sense of indulgence
5 Examples + Score + Implications


Seasonal Customization Consumers opt for DIY techniques to add personal touches to holiday decor Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner.
Seasonal Customization
Consumers opt for DIY techniques to add personal touches to holiday decor
6 Examples + Score + Implications


Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Upscaling Takeout Fast food brands use upscale marketing to negate industry stereotypes Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
Upscaling Takeout
Fast food brands use upscale marketing to negate industry stereotypes
5 Examples + Score + Implications


Satirical Fast Food Food retailers integrate forms of self-mockery to comically address critiques Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement.
Satirical Fast Food
Food retailers integrate forms of self-mockery to comically address critiques
4 Examples + Score + Implications


PLUS 596 more Chips PRO Trends and 3,010 examples!



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