ALL > Lifestyle > Chips Trend Report

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About the Chips Report - The Chips Trend Report gathers consumer trends within the food industry, specifically focusing on snacks like potato chips, tortilla chips, pita chips and other similar snacks. In the report, we examine how companies are tailoring items to meet today’s health standards, like reducing trans fats and sodium or offering products like baked chips, fruit chips and other raw food-based snacks. We also compile consumer data regarding the marketing and advertising campaigns from leading brands like Doritos, Cheetos, Lay’s, Pringles and Fritos.

Who It's For - Our research is for brands targeting today’s food consumer. From large corporations like Frito-Lay and vending machine operators to advertising agencies and brand managers, our crowd-sourced data can help with product development, brand innovation or even effective marketing campaigns.

Grow your presence in today’s snack food market, gain valuable consumer insight and drive brand awareness with the Chips Trend Report.

The Chips Trend Report, last published on May 08, 2013, includes 314 PRO Trends and 4,591 examples of chips market research and chips consumer trends related to: tortilla chips, healthy snacks, baked chips, junk foods, fruit chips and chips trends.

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Methodology - Our chips research is based on Trend Hunter's 4,591 crowdsourced chips trends and 1,315,000,000 total views of data. [Learn More]

What You'll Get:
• 314 Page / Slide Presentation
• 314 Page In-Depth Reading Report

Contents:
• 314 Chips PRO Trends
• 4,591 Chips Examples
• 643 Chips Videos (Online)
• 27,546 Chips Images (Online)
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

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Sample Chips Pro Trends - Each Chips PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chips articles, videos and images. Examples:

SAMPLE Visualized Education Infographics provide data in a design-conscious way 10 Examples + Score + Implications	SAMPLE Junk Food Destigmatized Formerly seen as shameful vices, junk food is receiving a prideful boost 7 Examples + Score + Implications	SAMPLE Second Childhood The consumer desire to recreate simpler times is satisfied 6 Examples + Score + Implications
SAMPLE Molecular Design A scientific lens is put on a variety of industries 6 Examples + Score + Implications	SAMPLE Repurposed Edible Frugal foodies are using every part of their edibles 5 Examples + Score + Implications	SAMPLE Edible Packaging Edible packaging and dishes are delicious and eco-friendly 6 Examples + Score + Implications