ALL > Lifestyle > Chips Trend Report


About the Chips Report - The Chips Trend Report gathers consumer trends within the food industry, specifically focusing on snacks like potato chips, tortilla chips, pita chips and other similar snacks. In the report, we examine how companies are tailoring items to meet today’s health standards, like reducing trans fats and sodium or offering products like baked chips, fruit chips and other raw food-based snacks. We also compile consumer data regarding the marketing and advertising campaigns from leading brands like Doritos, Cheetos, Lay’s, Pringles and Fritos.

Who It's For - Our research is for brands targeting today’s food consumer. From large corporations like Frito-Lay and vending machine operators to advertising agencies and brand managers, our crowd-sourced data can help with product development, brand innovation or even effective marketing campaigns.

Grow your presence in today’s snack food market, gain valuable consumer insight and drive brand awareness with the Chips Trend Report.

The Chips Trend Report, last published on Sep 29, 2014, includes 580 PRO Trends and 7,302 examples of chips market research and chips consumer trends related to: tortilla chips, healthy snacks, baked chips, junk foods, fruit chips and chips trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Our chips research is based on Trend Hunter's 7,302 crowdsourced chips trends and 2,080,000,000 total views of data. [Learn More]

What You'll Get:
• 580 Page / Slide Presentation Chips PDF Report Chips PPT Report
• 580 Page In-Depth Reading Report Chips PDF Report

Contents:
• 580 Chips PRO Trends
• 7,302 Chips Examples
• 1,022 Chips Videos (Online) Chips Videos
• 43,812 Chips Images (Online) Chips Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chips Pro Trends - Each Chips PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chips articles, videos and images. Examples:

Artificial Emotion Stretching beyond the idea of artificial intelligence in robotics Implications - Though the initial intention of robotics is to automate, today's individuality-driven consumer is seeking something less cold from their automatons. This stretches past artificial intelligence and into the realm of artificial emotion. Robots are being programmed to respond, conversate and nurture to provide the tech-obsessed consumer with a companion, not just a helper.
Artificial Emotion
Stretching beyond the idea of artificial intelligence in robotics
7 Examples + Score + Implications


Location-Based Aid Beacon technology expands to provide help and guidance Implications - Providing more than mere entertainment, responsive location-based technology is being integrated into devices that provide aid and assistance. Known for its automated and streamlined capabilities, beacon is being used as a means to ease fears and anxieties, combining customized technology with a desire for more adaptable sources of prevention.
Location-Based Aid
Beacon technology expands to provide help and guidance
4 Examples + Score + Implications


Organic Delivery Fresh food is made more accessible with the use of online delivery services Implications - Moving beyond the traditional farmer's market, organic retailers are turning to online platforms to bring goods straight to the consumer. Creating digital marketplaces and apps where consumers can purchase and subscribe to the delivery of fresh produce, local grocers are making organic, and often pricey, goods more accessible for the average consumer. This combines the ease of online technology with a need for more approachable forms of nutritional consumption.
Organic Delivery
Fresh food is made more accessible with the use of online delivery services
4 Examples + Score + Implications


Hyper-Digital Grocery Making shopping easier, consumers turn to digitized grocery services Implications - Optimizing everyday tasks like grocery shopping, consumers are turning to advanced online platforms and delivery services for added convenience. Using apps and crowdsourced platforms to locate or customize purchases, consumers are seeking to reduce the need for in-store interaction, speaking to a desire for more autonomous buying methods.
Hyper-Digital Grocery
Making shopping easier, consumers turn to digitized grocery services
5 Examples + Score + Implications


Sensory Confection Ordinary treats are revamped with unexpected textures for sensory appeal Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor.
Sensory Confection
Ordinary treats are revamped with unexpected textures for sensory appeal
4 Examples + Score + Implications


Prominent Nutrition An emphasis on well-being has consumers putting health goods front and center Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives.
Prominent Nutrition
An emphasis on well-being has consumers putting health goods front and center
5 Examples + Score + Implications


PLUS 574 more Chips PRO Trends and 7,302 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into chips or any other category.

Boost your chips consumer insight!
Three options to kick-start your innovation...


1. Chips Trend Report

580 Chips PRO Trends
Chips Trend Report This report is only available to full Trend Report subscribers

2. All 2014 Reports

Chips & 100+ Reports
2013 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,920 $960
Most Popular - Save 50%