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About the Chips Report - The Chips Trend Report gathers consumer trends within the food industry, specifically focusing on snacks like potato chips, tortilla chips, pita chips and other similar snacks. In the report, we examine how companies are tailoring items to meet today’s health standards, like reducing trans fats and sodium or offering products like baked chips, fruit chips and other raw food-based snacks. We also compile consumer data regarding the marketing and advertising campaigns from leading brands like Doritos, Cheetos, Lay’s, Pringles and Fritos.

Who It's For - Our research is for brands targeting today’s food consumer. From large corporations like Frito-Lay and vending machine operators to advertising agencies and brand managers, our crowd-sourced data can help with product development, brand innovation or even effective marketing campaigns.

Grow your presence in today’s snack food market, gain valuable consumer insight and drive brand awareness with the Chips Trend Report.

The Chips Trend Report, last published on Jul 29, 2014, includes 538 PRO Trends and 6,927 examples of chips market research and chips consumer trends related to: tortilla chips, healthy snacks, baked chips, junk foods, fruit chips and chips trends.

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trend research methodology Methodology - Our chips research is based on Trend Hunter's 6,927 crowdsourced chips trends and 1,999,000,000 total views of data. [Learn More]

What You'll Get:
• 538 Page / Slide Presentation Chips PDF Report Chips PPT Report
• 538 Page In-Depth Reading Report Chips PDF Report

Contents:
• 538 Chips PRO Trends
• 6,927 Chips Examples
• 970 Chips Videos (Online) Chips Videos
• 41,562 Chips Images (Online) Chips Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chips Pro Trends - Each Chips PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chips articles, videos and images. Examples:

Sustainable Beauty The cosmetic industry shifts to deliver eco-loving consumers fresh choices Implications - The eco movement is evolving to focus not only on decreasing consumption, but also finding sustainable choices, which is being seen in the cosmetic industry. As consumers become more drawn to products that boast similarities to original recipes but with a sustainable edge, the market will continue to shift to accommodate this growing market segment.
Sustainable Beauty
The cosmetic industry shifts to deliver eco-loving consumers fresh choices
4 Examples + Score + Implications


Breakfast Efficiency Morning meal makers are modified to deliver edibles at an accelerated rate Implications - Consumers are constantly looking for ways to improve efficiency, which has resulted in brands answering in kind with morning meal makers that cook quickly. This shift towards fast, at-home meals helps to satisfy consumers who are accustomed to prepackaged food, but are looking to decrease dependence on eating out.
Breakfast Efficiency
Morning meal makers are modified to deliver edibles at an accelerated rate
5 Examples + Score + Implications


Customized Cuisine Food consumption gets a hyper-personalized overhaul Implications - Catering to a consumer desire for customization, cuisine is becoming hyper-personalized to further satisfy consumers looking for a way to express themselves. This novel approach to cuisine adds another level of intrigue for consumers to satiate a need for both visual and palate stimulation.
Customized Cuisine
Food consumption gets a hyper-personalized overhaul
5 Examples + Score + Implications


Galactic Marketing Sci-fi elements are added to unexpected ads for pop culture appeal Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention.
Galactic Marketing
Sci-fi elements are added to unexpected ads for pop culture appeal
4 Examples + Score + Implications


Robotic Friendship Consumers turn to robots for an efficient source of socialization Implications - A shift in consumer desires has robots offering forms of socialization rather than high-tech efficiency. Providing friendship and personalized engagement, these robotic innovations help replace the need for human contact. Thus, reflecting an evolution in attitudes toward technology that goes beyond pragmatism and toward more personal fulfillment.
Robotic Friendship
Consumers turn to robots for an efficient source of socialization
6 Examples + Score + Implications


Double Decadence 2.0 Indulgent edibles and couture combine in a natural marriage Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products.
Double Decadence 2.0
Indulgent edibles and couture combine in a natural marriage
6 Examples + Score + Implications


PLUS 532 more Chips PRO Trends and 6,927 examples!



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