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About the Chips Report - The Chips Trend Report gathers consumer trends within the food industry, specifically focusing on snacks like potato chips, tortilla chips, pita chips and other similar snacks. In the report, we examine how companies are tailoring items to meet today’s health standards, like reducing trans fats and sodium or offering products like baked chips, fruit chips and other raw food-based snacks. We also compile consumer data regarding the marketing and advertising campaigns from leading brands like Doritos, Cheetos, Lay’s, Pringles and Fritos.

Who It's For - Our research is for brands targeting today’s food consumer. From large corporations like Frito-Lay and vending machine operators to advertising agencies and brand managers, our crowd-sourced data can help with product development, brand innovation or even effective marketing campaigns.

Grow your presence in today’s snack food market, gain valuable consumer insight and drive brand awareness with the Chips Trend Report.

The Chips Trend Report, last published on Apr 18, 2014, includes 428 PRO Trends and 5,843 examples of chips market research and chips consumer trends related to: tortilla chips, healthy snacks, baked chips, junk foods, fruit chips and chips trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our chips research is based on Trend Hunter's 5,843 crowdsourced chips trends and 1,908,000,000 total views of data. [Learn More]

What You'll Get:
• 428 Page / Slide Presentation Chips PDF Report Chips PPT Report
• 428 Page In-Depth Reading Report Chips PDF Report

Contents:
• 428 Chips PRO Trends
• 5,843 Chips Examples
• 818 Chips Videos (Online) Chips Videos
• 35,058 Chips Images (Online) Chips Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chips Pro Trends - Each Chips PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chips articles, videos and images. Examples:

Guerilla Fast Food Art Artists pay homage to fast food culture imagery for enhanced brand status Implications - Speaking to a consumer's sense of nostalgia and the ever-present status of fast food in America, artists are remixing fast food culture as a means of creating cross-cultural community connections. The use of fast food imagery in niche art communities solidifies their status as mainstay images and does double duty as breaking down the barrier between brand and consumer by reinforcing approachability.
Guerilla Fast Food Art
Artists pay homage to fast food culture imagery for enhanced brand status
5 Examples + Score + Implications


Bite-Sized Tradition Consumers condense holiday meals into sweets to aid an on-the-go lifestyle Implications - With the hectic lifestyle of most adult consumers, participating in conventional holiday activities can be challenging. Seeking to indulge in the familiarity of holiday dishes in a more convenient manner, consumers are turning to condensed desserts that infuse festive flavors into more compact, and easy-to-make goods. Infusing the essence of holiday meals into ordinary sweets combines the comfort of home-cooked goods with the need for more accessible, on-the-go indulgences.
Bite-Sized Tradition
Consumers condense holiday meals into sweets to aid an on-the-go lifestyle
5 Examples + Score + Implications


Manufactured Fresh On-the-go cuisine evolves to satisfy consumer demand for quick, healthy choices Implications - Moving beyond existing options for the health-conscious or vegetarian consumer, brands are satisfying a desire for healthy, organic meals with recipes designed to be eaten on-the-go. Catering to the office community with limited time to choose wisely, the options help to evolve notoriously unhealthy eateries as more in touch with customer concerns for healthier lifestyle choices.
Manufactured Fresh
On-the-go cuisine evolves to satisfy consumer demand for quick, healthy choices
6 Examples + Score + Implications


Snackable Brew A desire for customization prompts the addition of food to drinkable goods Implications - As the DIY craze continues to dominate, techniques of customization are becoming more common, prompting consumers to add personalized touches to everyday goods. Seeking to make ordinary beverages more alluring, consumers are topping both sweet and alcoholic drinks with food to enhance texture and aesthetic appeal. Edible beverage toppings combine the extravagance of food accents with the need to improve everyday indulgences with more convenient, tailor-made approaches.
Snackable Brew
A desire for customization prompts the addition of food to drinkable goods
5 Examples + Score + Implications


Personified Cuisine Meals are youthfully re-shaped as parents strive to encourage familial bonds Implications - As familial bonding becomes less frequent due to distractive technological developments, solitary actions among youths have become more prevalent. Seeking to foster closer ties through traditional everyday routines, parents are turning to personified food shapes to add youthful characteristics that children can relate to. Playfully presented food combines comical aesthetics with the need to connect with others through more lighthearted and approachable means.
Personified Cuisine
Meals are youthfully re-shaped as parents strive to encourage familial bonds
6 Examples + Score + Implications


Rural Revitalization A desire to maintain tradition prompts renovations on rustic structures Implications - As aspects of tradition are increasingly diminished as modern aesthetics take center stage, efforts to maintain customs and conventional practices have become a priority. Seeking to satisfy the best of both worlds, consumers are combining the rustic charm of rural living with the allure of contemporary conveniences. This reflects the growing need to maintain the familiarity of tradition among the influx of stiff and neutral contemporary aesthetics.
Rural Revitalization
A desire to maintain tradition prompts renovations on rustic structures
10 Examples + Score + Implications


PLUS 422 more Chips PRO Trends and 5,843 examples!


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