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About the Chips Report - The Chips Trend Report gathers consumer trends within the food industry, specifically focusing on snacks like potato chips, tortilla chips, pita chips and other similar snacks. In the report, we examine how companies are tailoring items to meet today’s health standards, like reducing trans fats and sodium or offering products like baked chips, fruit chips and other raw food-based snacks. We also compile consumer data regarding the marketing and advertising campaigns from leading brands like Doritos, Cheetos, Lay’s, Pringles and Fritos.

Who It's For - Our research is for brands targeting today’s food consumer. From large corporations like Frito-Lay and vending machine operators to advertising agencies and brand managers, our crowd-sourced data can help with product development, brand innovation or even effective marketing campaigns.

Grow your presence in today’s snack food market, gain valuable consumer insight and drive brand awareness with the Chips Trend Report.

The Chips Trend Report, last published on Aug 19, 2014, includes 543 PRO Trends and 6,915 examples of chips market research and chips consumer trends related to: tortilla chips, healthy snacks, baked chips, junk foods, fruit chips and chips trends.

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trend research methodology Methodology - Our chips research is based on Trend Hunter's 6,915 crowdsourced chips trends and 2,032,000,000 total views of data. [Learn More]

What You'll Get:
• 543 Page / Slide Presentation Chips PDF Report Chips PPT Report
• 543 Page In-Depth Reading Report Chips PDF Report

Contents:
• 543 Chips PRO Trends
• 6,915 Chips Examples
• 968 Chips Videos (Online) Chips Videos
• 41,490 Chips Images (Online) Chips Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chips Pro Trends - Each Chips PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chips articles, videos and images. Examples:

Social Good Snacking The charitable food market is expanded for an all-encompassing experience Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning.
Social Good Snacking
The charitable food market is expanded for an all-encompassing experience
4 Examples + Score + Implications


Fragrance-Enhanced Edible Seeking experimentation, consumers turn to scented foods Implications - Extending the concept of cross-cultural cuisine, chefs and foodies are incorporating unexpected scents to reinvent traditional dishes. Featuring smells that are reminiscent of perfumes and designer fragrances, these meals help ignite the senses with atypical ingredients, blending the elegance of beauty products with familiarity of everyday meals.
Fragrance-Enhanced Edible
Seeking experimentation, consumers turn to scented foods
4 Examples + Score + Implications


Guided Gardening As eco-conscious consumers grow their own produce, easy utilities offer guidance Implications - The eco movement is seeing an increasing number of consumers grow their own produce, which is being supported with gardening tools designed for the novice gardener. Focused on ease of use, the innovations use digital connectivity or prepackaged seeds to make the task more approachable for younger generations with limited knowledge of how to cultivate plants.
Guided Gardening
As eco-conscious consumers grow their own produce, easy utilities offer guidance
6 Examples + Score + Implications


Refined Takeaway Takeout packaging incorporates upscale aesthetics to elevate appeal Implications - Heightening experiences, dining establishments are adding sophisticated elements to traditionally insignificant features. Revitalizing takeout packages with minimalist aesthetics and couture designs, these items reflect a growing desire to add exclusive appeal to even the most trivial of activities.
Refined Takeaway
Takeout packaging incorporates upscale aesthetics to elevate appeal
4 Examples + Score + Implications


Sentimental Packaging The brand-consumer relationship is strengthened with emotion-focused brandin Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy.
Sentimental Packaging
The brand-consumer relationship is strengthened with emotion-focused brandin
4 Examples + Score + Implications


Mainstream Boutique Enhancing engagement, big brands intentionally create small spaces Implications - Seeking to create a more intimate experience, big brands are turning to smaller and more refined retail settings to enhance consumer engagement. Boutiques are offering established brands the chance to convey a more intimate and approachable aesthetic, reflecting a move towards more understated branding techniques.
Mainstream Boutique
Enhancing engagement, big brands intentionally create small spaces
4 Examples + Score + Implications


PLUS 537 more Chips PRO Trends and 6,915 examples!



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