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About the Chips Report - The Chips Trend Report gathers consumer trends within the food industry, specifically focusing on snacks like potato chips, tortilla chips, pita chips and other similar snacks. In the report, we examine how companies are tailoring items to meet today’s health standards, like reducing trans fats and sodium or offering products like baked chips, fruit chips and other raw food-based snacks. We also compile consumer data regarding the marketing and advertising campaigns from leading brands like Doritos, Cheetos, Lay’s, Pringles and Fritos.

Who It's For - Our research is for brands targeting today’s food consumer. From large corporations like Frito-Lay and vending machine operators to advertising agencies and brand managers, our crowd-sourced data can help with product development, brand innovation or even effective marketing campaigns.

Grow your presence in today’s snack food market, gain valuable consumer insight and drive brand awareness with the Chips Trend Report.

The Chips Trend Report, last published on Apr 22, 2014, includes 440 PRO Trends and 5,981 examples of chips market research and chips consumer trends related to: tortilla chips, healthy snacks, baked chips, junk foods, fruit chips and chips trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our chips research is based on Trend Hunter's 5,981 crowdsourced chips trends and 1,917,000,000 total views of data. [Learn More]

What You'll Get:
• 440 Page / Slide Presentation Chips PDF Report Chips PPT Report
• 440 Page In-Depth Reading Report Chips PDF Report

Contents:
• 440 Chips PRO Trends
• 5,981 Chips Examples
• 837 Chips Videos (Online) Chips Videos
• 35,886 Chips Images (Online) Chips Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chips Pro Trends - Each Chips PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chips articles, videos and images. Examples:

Hybrid Confection A desire for overindulgence prompts youths to turn to hybrid dessert creations Implications - With Generation Z growing up in a technologically driven society that caters their every whim and desire, expectations for overindulgence are becoming more common. Seeking to make everyday consumption more stimulating, consumers are turning to hybrid dessert creations to combine the practicality of two-in-one meals with the desire for diversified methods of excess. This way, health-conscious consumers can enjoy multiple indulgences in lesser volume, while glutton-seeking foodies can enjoy the novelty of layered confection.
Hybrid Confection
A desire for overindulgence prompts youths to turn to hybrid dessert creations
8 Examples + Score + Implications


Instructive Consumption Online cooking tutorials reflects a generation reliant on convenience Implications - As tech-savvy youths become more inclined to use the Internet as an efficient source of data, online tutorials and video guides are replacing traditional teaching methods. Adding efficiency and allowing more experimentation in the kitchen, cooking videos combine the accessibility of online tutorials with the desire to stay socially connected through day-to-day routines, while helping to expand foodie culture.
Instructive Consumption
Online cooking tutorials reflects a generation reliant on convenience
5 Examples + Score + Implications


Digitized Ordering Tech-savvy youths turn to apps for ordering to satiate a desire for convenience Implications - As Generation Z continues to rely on the ease of technology for comfort, traditional activities like ordering meals are being revamped to satiate a generation heavily consumed by high-tech gadgets and complete self-sufficiency. Combining the ease of mobile applications with the desire to stay socially connected, mobile meal apps reflects the need for more instantaneous, and less time-consuming methods of consumption.
Digitized Ordering
Tech-savvy youths turn to apps for ordering to satiate a desire for convenience
5 Examples + Score + Implications


Economical Infancy Looking to offer nutrients on a budget, parents turn to homemade meals Implications - With the cost of maintaining a comfortable upbringing for children often reaching staggering amounts, opting for organic, and often pricier health food items can be challenging for families who are tight on a budget. Seeking to offer nutritional goods in a more cost-effective manner, parents are turning to homemade infant meals to combine the need for nourishment with more accessible, economic means.
Economical Infancy
Looking to offer nutrients on a budget, parents turn to homemade meals
4 Examples + Score + Implications


Portioned Indulgence Seeking techniques for portion control, parents turn to playful food shapers Implications - As the rate of child obesity continues to rise in North America, efforts to educate children on nutrition and portion control are becoming more common. Seeking to cut back on oversized meals without sacrificing quality, parents are turning to humorous food shapers to provide infants with visually stimulating, yet carefully rationed sources of indulgence. Playful methods of portion control reflect the urgency of battling child obesity.
Portioned Indulgence
Seeking techniques for portion control, parents turn to playful food shapers
5 Examples + Score + Implications


Cuisine Acceleration Seeking time for bonding, parents turn to more efficient meal routines Implications - With newborns requiring constant care and attention, daily meal routines and preparations can serve to sacrifice overall quality time. Seeking to encourage familial bonding, parents are turning to high-tech cuisine devices to help make meals less time-consuming, allowing for more one-to-one interaction. Self-sufficient meal makers reflects a move away from traditional routines, toward more accessible, and instantaneous methods of consumption.
Cuisine Acceleration
Seeking time for bonding, parents turn to more efficient meal routines
5 Examples + Score + Implications


PLUS 434 more Chips PRO Trends and 5,981 examples!


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