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About the Chips Report

The Chips Trend Report gathers consumer trends within the food industry, specifically focusing on snacks like potato chips, tortilla chips, pita chips and other similar snacks. In the report, we examine how companies are tailoring items to meet today’s health standards, like reducing trans fats and sodium or offering products like baked chips, fruit chips and other raw food-based snacks. We also compile consumer data regarding the marketing and advertising campaigns from leading brands like Doritos, Cheetos, Lay’s, Pringles and Fritos.

Who It's For

Our research is for brands targeting today’s food consumer. From large corporations like Frito-Lay and vending machine operators to advertising agencies and brand managers, our crowd-sourced data can help with product development, brand innovation or even effective marketing campaigns.

Grow your presence in today’s snack food market, gain valuable consumer insight and drive brand awareness with the Chips Trend Report.

The Chips Trend Report, last published on Nov 26, 2014, includes 615 PRO Trends and 3,075 examples of chips market research and chips consumer trends related to: tortilla chips, healthy snacks, baked chips, junk foods, fruit chips and chips trends.

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trend research methodology

Methodology

Our chips research is based on Trend Hunter's crowdsourced chips articles and 2,163,000,000 total views of data. [Learn More]

Report Contents

• 615 Chips PRO Trends = 615 Powerpoint Pages Chips PPT Report
• 3,075 Chips Examples

Online Extras With Full Subscription

• 431 Chips Videos (Online) Chips Videos
• 18,450 Chips Images (Online) Chips Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chips Pro Trends

Each Chips PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chips articles, videos and images. Examples:

Free-From Indulgence A guilt-free approach is adopted in typically indulgent treats and recipes Implications - Organic and gluten-free consumers are always on the hunt for alternative ways to enjoy everyday foods, which has prompted the development of desserts that cater to these very specific needs. This shift towards making indulgent foods restriction-friendly appeals to consumer both dedicated and dabbling in specialty diets.
Free-From Indulgence
A guilt-free approach is adopted in typically indulgent treats and recipes
5 Examples + Score + Implications


Savory Scent Air fresheners turn to eclectic food scents to heighten consumer experiences Implications - Enhancing consumer experiences with a sense of novelty, traditional products like air fresheners are turning to unusual scents for exotic appeal. Offering fragrances reminiscent of familiar foods like fried chicken and cinnamon buns, brands are looking to not only mask unsavory smells, but also create a more thrilling and unconventional consumer experience.
Savory Scent
Air fresheners turn to eclectic food scents to heighten consumer experiences
4 Examples + Score + Implications


Predictive Diversity Consumers turn to predictive technology for a wide range of new uses Implications - Although the traditional route for prediction technology relates to mapping and safety for transportation, we're seeing the technology permeate a number of different verticals. Everything from health to chores is being affected by predictive software, which reinforces a preference for automation.
Predictive Diversity
Consumers turn to predictive technology for a wide range of new uses
5 Examples + Score + Implications


Punny Branding Tongue-in-cheek wordplay is adopted by brands to convey character Implications - Packing elements of character and bragging into product marketing, the utilization of wordplay is catching attention for being off the cuff and personable. This laid back, carefree approach relates to consumers on more human level, and makes brand interactions more conversational rather than one-sided.
Punny Branding
Tongue-in-cheek wordplay is adopted by brands to convey character
4 Examples + Score + Implications


Cosmetic Obscurity As consumers covet unique goods, bizarre personal products rise in popularity Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Cosmetic Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity
5 Examples + Score + Implications


Digital Dining Marketing Food brands tie in social media to push the social aspect of eating Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online.
Digital Dining Marketing
Food brands tie in social media to push the social aspect of eating
4 Examples + Score + Implications


Soda Upheaval The growing obesity epidemic villanizes sugary carbonated drinks Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
Soda Upheaval
The growing obesity epidemic villanizes sugary carbonated drinks
5 Examples + Score + Implications


Tech-Enabled Customization Consumers turn to tech in retail to obtain the exact product they want Implications - With food allergies and dietary restrictions being a paramount concern for many consumers, brands are upgrading retail and restaurant locations for patrons to order or modify as necessary. As consumers become more accustomed to tech in all aspects of daily life, this shift provides enhanced accommodation.
Tech-Enabled Customization
Consumers turn to tech in retail to obtain the exact product they want
4 Examples + Score + Implications


PLUS 609 more Chips PRO Trends and 3,075 examples!



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