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About the Chips Report - The Chips Trend Report gathers consumer trends within the food industry, specifically focusing on snacks like potato chips, tortilla chips, pita chips and other similar snacks. In the report, we examine how companies are tailoring items to meet today’s health standards, like reducing trans fats and sodium or offering products like baked chips, fruit chips and other raw food-based snacks. We also compile consumer data regarding the marketing and advertising campaigns from leading brands like Doritos, Cheetos, Lay’s, Pringles and Fritos.

Who It's For - Our research is for brands targeting today’s food consumer. From large corporations like Frito-Lay and vending machine operators to advertising agencies and brand managers, our crowd-sourced data can help with product development, brand innovation or even effective marketing campaigns.

Grow your presence in today’s snack food market, gain valuable consumer insight and drive brand awareness with the Chips Trend Report.

The Chips Trend Report, last published on Jul 24, 2014, includes 534 PRO Trends and 6,877 examples of chips market research and chips consumer trends related to: tortilla chips, healthy snacks, baked chips, junk foods, fruit chips and chips trends.

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trend research methodology Methodology - Our chips research is based on Trend Hunter's 6,877 crowdsourced chips trends and 1,996,000,000 total views of data. [Learn More]

What You'll Get:
• 534 Page / Slide Presentation Chips PDF Report Chips PPT Report
• 534 Page In-Depth Reading Report Chips PDF Report

Contents:
• 534 Chips PRO Trends
• 6,877 Chips Examples
• 963 Chips Videos (Online) Chips Videos
• 41,262 Chips Images (Online) Chips Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Chips Pro Trends - Each Chips PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chips articles, videos and images. Examples:

Robotic Friendship Consumers turn to robots for an efficient source of socialization Implications - A shift in consumer desires has robots offering forms of socialization rather than high-tech efficiency. Providing friendship and personalized engagement, these robotic innovations help replace the need for human contact. Thus, reflecting an evolution in attitudes toward technology that goes beyond pragmatism and toward more personal fulfillment.
Robotic Friendship
Consumers turn to robots for an efficient source of socialization
6 Examples + Score + Implications


Double Decadence 2.0 Indulgent edibles and couture combine in a natural marriage Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products.
Double Decadence 2.0
Indulgent edibles and couture combine in a natural marriage
6 Examples + Score + Implications


Gamified Decor A playful spin on furnishings adds a sense of fun to stationary goods Implications - Seeking more convenient methods of play, consumers are turning to furnishings that double as gaming systems. Providing sources of entertainment through convenient household goods, these decor pieces reflect a growing desire to maintain childhood experiences throughout adulthood.
Gamified Decor
A playful spin on furnishings adds a sense of fun to stationary goods
6 Examples + Score + Implications


Carbonated Confections A need to maintain relevancy has soda drinks taking on more edible forms Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms.
Carbonated Confections
A need to maintain relevancy has soda drinks taking on more edible forms
5 Examples + Score + Implications


Unexpected Prepackaged Traditionally gourmet and homemade products undergo a reformatting Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification.
Unexpected Prepackaged
Traditionally gourmet and homemade products undergo a reformatting
7 Examples + Score + Implications


Pictorial Productivity Visualized time management tips add an extra layer of efficiency Implications - The race among metropolitan adult consumers to become the most efficient is taken to the next level with pictorial productivity, allowing one to learn time management tips at a literal glance. Visualized time management satiates a desire for instant gratification by productionizing productivity. This speaks to the level to which society's battle for super-human speed has risen.
Pictorial Productivity
Visualized time management tips add an extra layer of efficiency
6 Examples + Score + Implications


PLUS 528 more Chips PRO Trends and 6,877 examples!



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