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About the Candle Report

The Candle Trend Report gathers and analyzes consumer trends within the lifestyle industry, specifically focusing on scented candle making, candlesticks, candelabra candle holders and products by name brands such as Yankee Candle. As aromatic tastes differ and health concerns around paraffin wax have been raised, alternatives such as beeswax and soy candles have appeared in the market.

Who It's For

Event planners, interior designers and spa specialists will benefit from this crowd-sourced research approved by consumers. Additionally, retail buyers and independent craft enthusiasts will find inspiration in this collection of candle innovations.

Expand your presence in the home decor industry by harnessing the valuable consumer insight found in the Candles Trend Report.

The Candle Trend Report, last published on Aug 20, 2015, includes 54 PRO Trends and 270 examples of candle market research and candle consumer trends related to: home decor, candle holders, beeswax, art & design, crafts and candle trends.

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trend research methodology

Methodology

Our candle research is based on Trend Hunter's crowdsourced candle articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 54 Candle PRO Trends = 54 Powerpoint Pages Candle PPT Report
• 270 Candle Examples

Online Extras With Full Subscription

• 38 Candle Videos (Online) Candle Videos
• 1,620 Candle Images (Online) Candle Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Candle Pro Trends

Each Candle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candle articles, videos and images. Examples:

Environmental Audio Consumers opt for solar-powered speakers for eco appeal Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers.
Environmental Audio
Consumers opt for solar-powered speakers for eco appeal
4 Examples + Score + Implications


Abstract Insecticide Insect repellent adopts unconventional forms for experiential allure Implications - Adding a experiential aspect to traditional insecticide, brands are turning to unconventional materials and product forms for consumer intrigue. Moving away from typical sprays, brands are offering things like insect repellent in the form of clothing and edible products, reflecting a need for consumer goods that are both effective and experiential.
Abstract Insecticide
Insect repellent adopts unconventional forms for experiential allure
5 Examples + Score + Implications


Homespun Spray Consumers take a DIY approach to pests and insects Implications - As consumers continue to become more aware of the chemical content in certain products, they turn to custom, homemade alternatives to ensure greater peace of mind. Creating insect repellent and sprays from scratch, consumers are seeking to not only replace chemical-heavy products, but to do so in a way that is cost-effective.
Homespun Spray
Consumers take a DIY approach to pests and insects
5 Examples + Score + Implications


Insecticide Automation Traditional insect repellent concepts receive modern, digitized updates Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers.
Insecticide Automation
Traditional insect repellent concepts receive modern, digitized updates
4 Examples + Score + Implications


Coupled Dining Adding a romantic sentiment, couples turn to meals specifically catered for two Implications - Seeking to add a romantic sentiment to the dining experience, couples are turning to meals and kits that are specifically curated for two. Offering indulgent food pairings and crafted meals, these products allow couples to enjoy a romantic dining experience typically associated with eating out, all without having to leave the comforts of their own home.
Coupled Dining
Adding a romantic sentiment, couples turn to meals specifically catered for two
4 Examples + Score + Implications


Expressive Gamer Video game enthusiasts adopt blunt gamer decor for outward expression Implications - As gamer culture grows in momentum due to consumer involvement both online and in the media, a desire to outwardly display those interests through decor and aesthetics is on the rise. Boldly representing their admiration for classic video games and characters, consumers are trading in contemporary designs for more outlandish alternatives. These examples illustrate a shift toward a more confident and expressive gaming culture.
Expressive Gamer
Video game enthusiasts adopt blunt gamer decor for outward expression
5 Examples + Score + Implications


Iconic Illumination Celebrities are deified through tongue-in-cheek products Implications - DIY gurus are applying pop cultural elements to the design and packaging of candles. Reflective of the cult-like obsession with current and past celebrities, bringing recognizable faces to bathrooms, kitchens and living rooms in the interest of consumers looking to publicize their fandom as a means of defining themselves.
Iconic Illumination
Celebrities are deified through tongue-in-cheek products
4 Examples + Score + Implications


Cosmic Decor Consumers seek to add an otherworldly touch to their homes Implications - In an effort to add allure to their homes, consumers are turning to space-age themes and Sci-Fi influences when it comes to interior decorating. This approach not only signifies that consumers are veering away from conventional design, but also that they're favoring the surreal over the traditional in terms of aesthetics.
Cosmic Decor
Consumers seek to add an otherworldly touch to their homes
4 Examples + Score + Implications


PLUS 48 more Candle PRO Trends and 270 examples!



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