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About the Candle Report - The Candle Trend Report gathers and analyzes consumer trends within the lifestyle industry, specifically focusing on scented candle making, candlesticks, candelabra candle holders and products by name brands such as Yankee Candle. As aromatic tastes differ and health concerns around paraffin wax have been raised, alternatives such as beeswax and soy candles have appeared in the market.

Who It's For - Event planners, interior designers and spa specialists will benefit from this crowd-sourced research approved by consumers. Additionally, retail buyers and independent craft enthusiasts will find inspiration in this collection of candle innovations.

Expand your presence in the home decor industry by harnessing the valuable consumer insight found in the Candles Trend Report.

The Candle Trend Report, last published on Mar 13, 2014, includes 24 PRO Trends and 208 examples of candle market research and candle consumer trends related to: home decor, candle holders, beeswax, art & design, crafts and candle trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our candle research is based on Trend Hunter's 208 crowdsourced candle trends and 1,916,000,000 total views of data. [Learn More]

What You'll Get:
• 24 Page / Slide Presentation Candle PDF Report Candle PPT Report
• 24 Page In-Depth Reading Report Candle PDF Report

Contents:
• 24 Candle PRO Trends
• 208 Candle Examples
• 29 Candle Videos (Online) Candle Videos
• 1,248 Candle Images (Online) Candle Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Candle Pro Trends - Each Candle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candle articles, videos and images. Examples:

Animalistic Excursion Animal tourism takes precedent amidst travelers with no time for pets Implications - Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining.
Animalistic Excursion
Animal tourism takes precedent amidst travelers with no time for pets
7 Examples + Score + Implications


Cinematic Nostalgia Tributes to classic cult movies aim to open up nostalgic features to new eras Implications - While new and improved innovations in tech and media often provide a refreshing take, futuristic concepts are often hard for consumers to relate or connect with. Utilizing cult movie classics as promotional mechanisms or packaging techniques provides a sense of familiarity that consumers can instantly recognize, combining nostalgic pop culture references with the need to market through more emotional means.
Cinematic Nostalgia
Tributes to classic cult movies aim to open up nostalgic features to new eras
7 Examples + Score + Implications


Occult Obsession Rising witchcraft fascination shows acceptance for counterculture by consumers Implications - As hipster culture continues to be augmented by consumers looking to stand out, brands are taking notice by highlighting an ethereal, outcast aesthetic as a new way to express individualism. The correlation between a culture shrouded in darkness and counterculture fashion speaks to consumer desire to straddle the line between acceptance and hip, outcast rebel.
Occult Obsession
Rising witchcraft fascination shows acceptance for counterculture by consumers
7 Examples + Score + Implications


Literal Celebrity Worship Religion and pop culture collide as idolism is taken a step further Implications - The availability of information on the web means the modern consumer can feel as close to celebrities as possible, causing the line between admiration and worship to blur. Superfans take this a step further by creating semi-religious pieces dedicated to public figures. Whether this merchandise is truly a product of love or meant as satire, it provides commentary on how high a priority pop culture is to the modern consumer.
Literal Celebrity Worship
Religion and pop culture collide as idolism is taken a step further
6 Examples + Score + Implications


Upcycled Broken This design phenomenon sees an update with shattered aesthetics Implications - The art of taking found objects and turning them into something completely new has been perfected by members of the DIY behavioral tribe. This aesthetic phenomenon sees an update with upcycled broken. Instead of giving old products a makeover, upcyclers are purposely seeking flawed materials, incorporating their brokenness into the design and satisfying the need for truly unique pieces.
Upcycled Broken
This design phenomenon sees an update with shattered aesthetics
7 Examples + Score + Implications


Mass De-Feminization Standard feminine products are given a hyper-masculine twist Implications - The topic of whether or not men feel properly addressed in media is not often discussed. Now, gender lines are blurred and men are more vocal about their thoughts on gender equality. Thus, companies are re-inspecting branding practices to not only include men, but to make them comfortable using products previously perceived as feminine.
Mass De-Feminization
Standard feminine products are given a hyper-masculine twist
6 Examples + Score + Implications


PLUS 18 more Candle PRO Trends and 208 examples!


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