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About the Candle Report - The Candle Trend Report gathers and analyzes consumer trends within the lifestyle industry, specifically focusing on scented candle making, candlesticks, candelabra candle holders and products by name brands such as Yankee Candle. As aromatic tastes differ and health concerns around paraffin wax have been raised, alternatives such as beeswax and soy candles have appeared in the market.

Who It's For - Event planners, interior designers and spa specialists will benefit from this crowd-sourced research approved by consumers. Additionally, retail buyers and independent craft enthusiasts will find inspiration in this collection of candle innovations.

Expand your presence in the home decor industry by harnessing the valuable consumer insight found in the Candles Trend Report.

The Candle Trend Report, last published on Jul 16, 2014, includes 28 PRO Trends and 249 examples of candle market research and candle consumer trends related to: home decor, candle holders, beeswax, art & design, crafts and candle trends.

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trend research methodology Methodology - Our candle research is based on Trend Hunter's 249 crowdsourced candle trends and 1,999,000,000 total views of data. [Learn More]

What You'll Get:
• 28 Page / Slide Presentation Candle PDF Report Candle PPT Report
• 28 Page In-Depth Reading Report Candle PDF Report

Contents:
• 28 Candle PRO Trends
• 249 Candle Examples
• 35 Candle Videos (Online) Candle Videos
• 1,494 Candle Images (Online) Candle Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Candle Pro Trends - Each Candle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candle articles, videos and images. Examples:

Edgy Sustainability Greenery adapts to include dark and morbid aesthetics Implications - Greenery takes a dark and edgy approach as macabre imagery becomes normalized in consumer culture. Mimicking things like skulls and fossils, products like planters add an eclectic flair to traditionally subtle household goods. This shift in the eco aesthetic reflects a continuing desire for shock value not only in media, but in everyday life as well.
Edgy Sustainability
Greenery adapts to include dark and morbid aesthetics
4 Examples + Score + Implications


Botanical Branding Elements of nature are added to packaging designs to create a more organic feel Implications - Straying away from the cold and minimalist features of mass-produced products, brands are turning to more organic and nature-inspired packaging designs. Utilizing patterns and colors that reference the blossoming of flowers, these branding techniques offer a connection to the raw and untouched elements of the outdoors.
Botanical Branding
Elements of nature are added to packaging designs to create a more organic feel
6 Examples + Score + Implications


Cultured Science As complacency to digital art rises, consumers react to science-based artistry Implications - There is little that cannot be rendered using computer animation, but a rising influx of scientific images as art are taking precedence for their simplistic beauty. As consumers become complacent to overly processed art, a move backwards to simple images of the natural world offers educational benefits in the form of entertainment.
Cultured Science
As complacency to digital art rises, consumers react to science-based artistry
7 Examples + Score + Implications


Macabre Celebrity Worship Celebrity adoration reaches new peaks as fans idolize in unexpectly Implications - Celebrity culture is becoming much more than a fascination with those in the limelight as consumers look to products to physically become their favorite stars. Transitioning from admiration to just plain creepy, the products allow the star obsessed to get pseudo-closer to celebrities in a bid to taste -- figuratively and literally -- the celebrity lifestyle. As the media inflates stars beyond the Hollywood realm, reality for average consumers becomes increasingly unappealing as they look for any and all quick fix methods to enter celebrity culture, proving opportunities for brands who aren't afraid to take risks.
Macabre Celebrity Worship
Celebrity adoration reaches new peaks as fans idolize in unexpectly
7 Examples + Score + Implications


Animalistic Excursion Animal tourism takes precedent amidst travelers with no time for pets Implications - Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining.
Animalistic Excursion
Animal tourism takes precedent amidst travelers with no time for pets
7 Examples + Score + Implications


Cinematic Nostalgia Tributes to classic cult movies aim to open up nostalgic features to new eras Implications - While new and improved innovations in tech and media often provide a refreshing take, futuristic concepts are often hard for consumers to relate or connect with. Utilizing cult movie classics as promotional mechanisms or packaging techniques provides a sense of familiarity that consumers can instantly recognize, combining nostalgic pop culture references with the need to market through more emotional means.
Cinematic Nostalgia
Tributes to classic cult movies aim to open up nostalgic features to new eras
12 Examples + Score + Implications


PLUS 22 more Candle PRO Trends and 249 examples!



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