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About the Candle Report

The Candle Trend Report gathers and analyzes consumer trends within the lifestyle industry, specifically focusing on scented candle making, candlesticks, candelabra candle holders and products by name brands such as Yankee Candle. As aromatic tastes differ and health concerns around paraffin wax have been raised, alternatives such as beeswax and soy candles have appeared in the market.

Who It's For

Event planners, interior designers and spa specialists will benefit from this crowd-sourced research approved by consumers. Additionally, retail buyers and independent craft enthusiasts will find inspiration in this collection of candle innovations.

Expand your presence in the home decor industry by harnessing the valuable consumer insight found in the Candles Trend Report.

The Candle Trend Report, last published on Feb 27, 2015, includes 38 PRO Trends and 190 examples of candle market research and candle consumer trends related to: home decor, candle holders, beeswax, art & design, crafts and candle trends.

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trend research methodology

Methodology

Our candle research is based on Trend Hunter's crowdsourced candle articles and 2,333,000,000 total views of data. [Learn More]

Report Contents

• 38 Candle PRO Trends = 38 Powerpoint Pages Candle PPT Report
• 190 Candle Examples

Online Extras With Full Subscription

• 27 Candle Videos (Online) Candle Videos
• 1,140 Candle Images (Online) Candle Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Candle Pro Trends

Each Candle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candle articles, videos and images. Examples:

Niche Exclusivity Urgency is created around offers that expire Implications - Whether because of a time-sensitive event like a holiday, or for an interesting co-branding opportunity, limited edition products have always received attention because of urgency. Pushing this exclusivity factor further means emphasizing the niche appeal of a product, which speaks to the consumer desire for prestige and belonging.
Niche Exclusivity
Urgency is created around offers that expire
5 Examples + Score + Implications


Sustainable Celebratory Holiday products go green as consumers seek out eco-friendly alternatives Implications - As a desire for sustainable living grows in momentum, things like holiday celebrations and seasonal goods are seeing an eco-friendly overhaul. Seeking to maintain the essence of holidays like Easter in a more environmentally conscious manner, consumers are turning to DIY alternatives and green products to add peace of mind to what are often seen as materialistic occasions.
Sustainable Celebratory
Holiday products go green as consumers seek out eco-friendly alternatives
5 Examples + Score + Implications


Maker Culture Holiday Consumers turn the process of gift-giving and decorating into an activity Implications - Many holiday purchases are made for either gifting or decor purposes. Consumers looking for a way to scale back on costs, while providing a great experience, are turning to DIY projects. This approach is not only more cost-effective, it also provides a group bonding activity for consumers, signifying a willingness to trade off convenience for the sake of ritual.
Maker Culture Holiday
Consumers turn the process of gift-giving and decorating into an activity
7 Examples + Score + Implications


Cross-Confection Dessert flavoring crosses food forms and preconceived flavors Implications - A subsection of flavor reversal, cross-confection is a pattern based in permissible indulgence. Previously, sweets were consumed in a more typically heavy format. Consumers looking to merge indulgence with smaller portions, as well as the novel experience all foodies crave, can satiate all needs with products flavored like classic confections.
Cross-Confection
Dessert flavoring crosses food forms and preconceived flavors
9 Examples + Score + Implications


Virtual Visage The cosmetics industry turns to augmented reality to add fun and variety Implications - The cosmetics industry is one built on the fun of experimentation. To make this easier for consumers, companies in this sphere are utilizing virtual reality not just for trial and error, but to add delight. This speaks to a new, more function-based use of the technology, while also pointing to a more lighthearted attitude regarding identity.
Virtual Visage
The cosmetics industry turns to augmented reality to add fun and variety
6 Examples + Score + Implications


Customized Intimacy Consumer preference for a tailored experience sparks custom bedroom products Implications - The personal nature of intimacy products has sparked consumers to prefer customized variations that provide an enhanced sense of comfort and familiarity. As the customization boom continues to permeate a multitude of different industries, the incorporation of such qualities appeals to consumer preference for tailored goods.
Customized Intimacy
Consumer preference for a tailored experience sparks custom bedroom products
5 Examples + Score + Implications


Niche Fandom Celeb merchandise takes an eclectic turn as consumers crave customization Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
Niche Fandom
Celeb merchandise takes an eclectic turn as consumers crave customization
4 Examples + Score + Implications


Intentionally Rustic Consumers look to obviously upcycled design elements to convey originality Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes.
Intentionally Rustic
Consumers look to obviously upcycled design elements to convey originality
7 Examples + Score + Implications


PLUS 32 more Candle PRO Trends and 190 examples!



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