ALL > Art & Design > Candle Trend Report


About the Candle Report

The Candle Trend Report gathers and analyzes consumer trends within the lifestyle industry, specifically focusing on scented candle making, candlesticks, candelabra candle holders and products by name brands such as Yankee Candle. As aromatic tastes differ and health concerns around paraffin wax have been raised, alternatives such as beeswax and soy candles have appeared in the market.

Who It's For

Event planners, interior designers and spa specialists will benefit from this crowd-sourced research approved by consumers. Additionally, retail buyers and independent craft enthusiasts will find inspiration in this collection of candle innovations.

Expand your presence in the home decor industry by harnessing the valuable consumer insight found in the Candles Trend Report.

The Candle Trend Report, last published on Jul 28, 2015, includes 46 PRO Trends and 230 examples of candle market research and candle consumer trends related to: home decor, candle holders, beeswax, art & design, crafts and candle trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our candle research is based on Trend Hunter's crowdsourced candle articles and 2,423,000,000 total views of data. [Learn More]

Report Contents

• 46 Candle PRO Trends = 46 Powerpoint Pages Candle PPT Report
• 230 Candle Examples

Online Extras With Full Subscription

• 32 Candle Videos (Online) Candle Videos
• 1,380 Candle Images (Online) Candle Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Candle Pro Trends

Each Candle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candle articles, videos and images. Examples:

Insecticide Automation Traditional insect repellent concepts receive modern, digitized updates Implications - Traditional approaches to insect repelling delivered through sprays are being reinterpreted with modern updates that are digitizing this sector. In addition to making this sphere all the more sophisticated, this embrace of technology also allows brands to sync products and services with the demands of connected consumers.
Insecticide Automation
Traditional insect repellent concepts receive modern, digitized updates
4 Examples + Score + Implications


Coupled Dining Adding a romantic sentiment, couples turn to meals specifically catered for two Implications - Seeking to add a romantic sentiment to the dining experience, couples are turning to meals and kits that are specifically curated for two. Offering indulgent food pairings and crafted meals, these products allow couples to enjoy a romantic dining experience typically associated with eating out, all without having to leave the comforts of their own home.
Coupled Dining
Adding a romantic sentiment, couples turn to meals specifically catered for two
4 Examples + Score + Implications


Expressive Gamer Video game enthusiasts adopt blunt gamer decor for outward expression Implications - As gamer culture grows in momentum due to consumer involvement both online and in the media, a desire to outwardly display those interests through decor and aesthetics is on the rise. Boldly representing their admiration for classic video games and characters, consumers are trading in contemporary designs for more outlandish alternatives. These examples illustrate a shift toward a more confident and expressive gaming culture.
Expressive Gamer
Video game enthusiasts adopt blunt gamer decor for outward expression
5 Examples + Score + Implications


Iconic Illumination Celebrities are deified through tongue-in-cheek products Implications - DIY gurus are applying pop cultural elements to the design and packaging of candles. Reflective of the cult-like obsession with current and past celebrities, bringing recognizable faces to bathrooms, kitchens and living rooms in the interest of consumers looking to publicize their fandom as a means of defining themselves.
Iconic Illumination
Celebrities are deified through tongue-in-cheek products
4 Examples + Score + Implications


Cosmic Decor Consumers seek to add an otherworldly touch to their homes Implications - In an effort to add allure to their homes, consumers are turning to space-age themes and Sci-Fi influences when it comes to interior decorating. This approach not only signifies that consumers are veering away from conventional design, but also that they're favoring the surreal over the traditional in terms of aesthetics.
Cosmic Decor
Consumers seek to add an otherworldly touch to their homes
4 Examples + Score + Implications


Systematic Scent Seeking to heighten ambiance, consumers turn to systems that circulate scents Implications - Moving beyond traditional air fresheners and scented candles, home owners are turning to high-tech fragrance systems to heighten appeal. Opting for automated solutions that integrate elements like Piezo technology, consumers are able to disperse and deliver scents around the house without the need to monitor. This speaks to a need to improve one's surroundings in a more autonomous and subtle way.
Systematic Scent
Seeking to heighten ambiance, consumers turn to systems that circulate scents
4 Examples + Score + Implications


Sustainable Play Parents search for eco products that will satiate their children's needs Implications - Eco-consciousness typically isn't particularly important to children, but it is to many parents who are becoming more aware of their household's consumption habits. Parents who wish to instill a sustainable mentality in their offspring are searching for products with eco-friendly packaging that's appealing to children. This shift demonstrates that eco-consciousness is being introduced to a younger demographic by increasing product engagement.
Sustainable Play
Parents search for eco products that will satiate their children's needs
4 Examples + Score + Implications


Niche Exclusivity Urgency is created around offers that expire Implications - Whether because of a time-sensitive event like a holiday, or for an interesting co-branding opportunity, limited edition products have always received attention because of urgency. Pushing this exclusivity factor further means emphasizing the niche appeal of a product, which speaks to the consumer desire for prestige and belonging.
Niche Exclusivity
Urgency is created around offers that expire
5 Examples + Score + Implications


PLUS 40 more Candle PRO Trends and 230 examples!



Boost your candle consumer insight!
Three options to kick-start your innovation...


1. Candle Trend Report

46 Candle PRO Trends
Candle Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Candle & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%