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About the Candle Report

The Candle Trend Report gathers and analyzes consumer trends within the lifestyle industry, specifically focusing on scented candle making, candlesticks, candelabra candle holders and products by name brands such as Yankee Candle. As aromatic tastes differ and health concerns around paraffin wax have been raised, alternatives such as beeswax and soy candles have appeared in the market.

Who It's For

Event planners, interior designers and spa specialists will benefit from this crowd-sourced research approved by consumers. Additionally, retail buyers and independent craft enthusiasts will find inspiration in this collection of candle innovations.

Expand your presence in the home decor industry by harnessing the valuable consumer insight found in the Candles Trend Report.

The Candle Trend Report, last published on Oct 01, 2014, includes 32 PRO Trends and 160 examples of candle market research and candle consumer trends related to: home decor, candle holders, beeswax, art & design, crafts and candle trends.

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trend research methodology

Methodology

Our candle research is based on Trend Hunter's crowdsourced candle articles and 2,113,000,000 total views of data. [Learn More]

Report Contents

• 32 Candle PRO Trends = 32 Powerpoint Pages Candle PPT Report
• 160 Candle Examples

Online Extras With Full Subscription

• 22 Candle Videos (Online) Candle Videos
• 960 Candle Images (Online) Candle Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Candle Pro Trends

Each Candle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online candle articles, videos and images. Examples:

Niche Fandom Celeb merchandise takes an eclectic turn as consumers crave customization Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
Niche Fandom
Celeb merchandise takes an eclectic turn as consumers crave customization
4 Examples + Score + Implications


Intentionally Rustic Consumers look to obviously upcycled design elements to convey originality Implications - Beyond the obvious eco benefits of upcycled goods, consumers are looking to intentionally rustic design aesthetics to convey their hip originality. As young consumers grow weary of adult life, the incorporation of recycled goods maintains a unique aesthetic despite lifestyle changes.
Intentionally Rustic
Consumers look to obviously upcycled design elements to convey originality
7 Examples + Score + Implications


On-the-Go Relaxation As consumers crave on-demand relaxation, brands offer mobile spa services Implications - Consumers are obsessed with saving time, which is being taken into account with spa retreats that are performed on-the-go. Offering treatments like massages and manicures, the services expand the perceived parameters to have "me time," which are being praised by consumers for convenience and time savings.
On-the-Go Relaxation
As consumers crave on-demand relaxation, brands offer mobile spa services
4 Examples + Score + Implications


Illusory Design Minimalism expands to utilize a floating and levitation-focused aesthetic Implications - Consumers are increasingly warming to a minimalist aesthetic in design and are seeking the next level of sparse design, which is coming in the form of illusion. Utilizing magnets and other clever means, the designs further eliminate clutter and signify a preference for a playful but sleek aesthetic in design.
Illusory Design
Minimalism expands to utilize a floating and levitation-focused aesthetic
6 Examples + Score + Implications


Edgy Sustainability Greenery adapts to include dark and morbid aesthetics Implications - Greenery takes a dark and edgy approach as macabre imagery becomes normalized in consumer culture. Mimicking things like skulls and fossils, products like planters add an eclectic flair to traditionally subtle household goods. This shift in the eco aesthetic reflects a continuing desire for shock value not only in media, but in everyday life as well.
Edgy Sustainability
Greenery adapts to include dark and morbid aesthetics
4 Examples + Score + Implications


Botanical Branding Elements of nature are added to packaging designs to create a more organic feel Implications - Straying away from the cold and minimalist features of mass-produced products, brands are turning to more organic and nature-inspired packaging designs. Utilizing patterns and colors that reference the blossoming of flowers, these branding techniques offer a connection to the raw and untouched elements of the outdoors.
Botanical Branding
Elements of nature are added to packaging designs to create a more organic feel
6 Examples + Score + Implications


Cultured Science As complacency to digital art rises, consumers react to science-based artistry Implications - There is little that cannot be rendered using computer animation, but a rising influx of scientific images as art are taking precedence for their simplistic beauty. As consumers become complacent to overly processed art, a move backwards to simple images of the natural world offers educational benefits in the form of entertainment.
Cultured Science
As complacency to digital art rises, consumers react to science-based artistry
7 Examples + Score + Implications


Macabre Celebrity Worship Celebrity adoration reaches new peaks as fans idolize in unexpectly Implications - Celebrity culture is becoming much more than a fascination with those in the limelight as consumers look to products to physically become their favorite stars. Transitioning from admiration to just plain creepy, the products allow the star obsessed to get pseudo-closer to celebrities in a bid to taste -- figuratively and literally -- the celebrity lifestyle. As the media inflates stars beyond the Hollywood realm, reality for average consumers becomes increasingly unappealing as they look for any and all quick fix methods to enter celebrity culture, proving opportunities for brands who aren't afraid to take risks.
Macabre Celebrity Worship
Celebrity adoration reaches new peaks as fans idolize in unexpectly
7 Examples + Score + Implications


PLUS 26 more Candle PRO Trends and 160 examples!



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