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About the Restaurant Report

The Restaurant Trend Report cultivates the latest trends in top restaurants and up-and-coming eateries. Even though fewer individuals have been eating out in recent years, the best restaurants have found ways to adapt marketing strategies and meal options to entice today’s thrifty consumer. From our crowd-sourced research, learn how the steakhouse, Italian food, Indian food, seafood and fine dining establishments are evolving to meet consumer needs.

Who It's For

Whether you are a travel agency looking to cover the most innovative meals for a restaurant guide or an entrepreneur seeking inspiration for a unique concept, the Restaurant Trend Report provides insight needed on cutting edge food hospitality innovations and marketing strategies.

Innovate a variety of aspects in the service industry with Trend Hunter's Restaurant Trend Report.

The Restaurant Trend Report, last published on Jul 21, 2015, includes 239 PRO Trends and 1,195 examples of restaurant market research and restaurant consumer trends related to: top restaurants, eateries, meal options, steakhouse, Italian and restaurant trends.

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trend research methodology

Methodology

Our restaurant research is based on Trend Hunter's crowdsourced restaurant articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 239 Restaurant PRO Trends = 239 Powerpoint Pages Restaurant PPT Report
• 1,195 Restaurant Examples

Online Extras With Full Subscription

• 167 Restaurant Videos (Online) Restaurant Videos
• 7,170 Restaurant Images (Online) Restaurant Images
• Additional Niche Reports (with a full subscription): Cheese, Juice, Burgers, Bacon, Barbecue, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Sugar, Spice, Confection, Breakfast, Cake, Tea, Cooking, Organic Food, Fast Food, Dessert, Chips, Meat, Cola, Sushi, Fruit and more!



Sample Restaurant Pro Trends

Each Restaurant PRO Trend is on its own slide with implications, a quantified score, and examples linked to online restaurant articles, videos and images. Examples:

Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Restaurant Replica Consumers gravitate to frozen meals that offer restaurant-ready meals Implications - In order to satiate their experiential taste buds without breaking the bank, many consumers are searching for frozen meals that specifically cater to restaurant imitation. Frozen meals that are larger in size and more complex in flavor not only appeal to the budget-conscious foodie, but also gives them a chance to experiment at home with food they would normally order out.
Restaurant Replica
Consumers gravitate to frozen meals that offer restaurant-ready meals
4 Examples + Score + Implications


Mix-and-Match Mealtime Consumers satisfy their adventurous eating habits with customizable menus Implications - The individualistic climate of today's market means that customization is the quickest way into the heart of the consumer. Restaurants looking for an edge over the competition are opting for menus with both greater flexibility and affordability. The mix-and-match approach to dining and traditional meals allows for greater experimentation at a lower cost, which appeals to the modern foodie.
Mix-and-Match Mealtime
Consumers satisfy their adventurous eating habits with customizable menus
4 Examples + Score + Implications


Green Dining The fast casual industry responds to the health movement with bold brand transparency Implications - Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency.
Green Dining
The fast casual industry responds to the health movement with bold brand transparency
4 Examples + Score + Implications


Superfood Convenience Consumers are drawn to frozen meals with nutrient-rich ingredients Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules.
Superfood Convenience
Consumers are drawn to frozen meals with nutrient-rich ingredients
4 Examples + Score + Implications


Communal Delivery Apps allow large groups to order meals together to make delivery easier Implications - As the demand for convenience grows, food services are adapting to ensure the delivery process is even more user-friendly. Allowing large groups of people to order all at once, these services not only make dining with others more streamlined, but also accommodate and emphasize the social aspect of eating.
Communal Delivery
Apps allow large groups to order meals together to make delivery easier
4 Examples + Score + Implications


Cargo Cycling Contemporary bicycles offer expansive storage features for eco-conscious millennials Implications - Emerging bicycle designs are offering a variety of enhanced and expanded cargo components for busy cyclists looking to transport more than just themselves from one point to another. This serves the urban millennial, who has exhibited an affinity for an active lifestyle with an eco-friendly focus.
Cargo Cycling
Contemporary bicycles offer expansive storage features for eco-conscious millennials
4 Examples + Score + Implications


Spirited Pop-Up Alcohol brands reach out to consumers directly with temporary, themed bars Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility.
Spirited Pop-Up
Alcohol brands reach out to consumers directly with temporary, themed bars
4 Examples + Score + Implications


PLUS 233 more Restaurant PRO Trends and 1,195 examples!



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