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About the Restaurant Report

The Restaurant Trend Report cultivates the latest trends in top restaurants and up-and-coming eateries. Even though fewer individuals have been eating out in recent years, the best restaurants have found ways to adapt marketing strategies and meal options to entice today’s thrifty consumer. From our crowd-sourced research, learn how the steakhouse, Italian food, Indian food, seafood and fine dining establishments are evolving to meet consumer needs.

Who It's For

Whether you are a travel agency looking to cover the most innovative meals for a restaurant guide or an entrepreneur seeking inspiration for a unique concept, the Restaurant Trend Report provides insight needed on cutting edge food hospitality innovations and marketing strategies.

Innovate a variety of aspects in the service industry with Trend Hunter's Restaurant Trend Report.

The Restaurant Trend Report, last published on Oct 22, 2014, includes 176 PRO Trends and 880 examples of restaurant market research and restaurant consumer trends related to: top restaurants, eateries, meal options, steakhouse, Italian and restaurant trends.

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trend research methodology

Methodology

Our restaurant research is based on Trend Hunter's crowdsourced restaurant articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 176 Restaurant PRO Trends = 176 Powerpoint Pages Restaurant PPT Report
• 880 Restaurant Examples

Online Extras With Full Subscription

• 123 Restaurant Videos (Online) Restaurant Videos
• 5,280 Restaurant Images (Online) Restaurant Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Restaurant Pro Trends

Each Restaurant PRO Trend is on its own slide with implications, a quantified score, and examples linked to online restaurant articles, videos and images. Examples:

Climatic Excursion Prioritizing adventure, travelers seek out destinations with extreme climates Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday.
Climatic Excursion
Prioritizing adventure, travelers seek out destinations with extreme climates
5 Examples + Score + Implications


Conscious Stay Adding awareness to travel destinations, hotels adopt social good tactics Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself.
Conscious Stay
Adding awareness to travel destinations, hotels adopt social good tactics
4 Examples + Score + Implications


Gamer Tourism Heightening gaming experiences, consumers turn to high-tech tourism destinations Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel.
Gamer Tourism
Heightening gaming experiences, consumers turn to high-tech tourism destinations
4 Examples + Score + Implications


Satirical Fast Food Food retailers integrate forms of self-mockery to comically address critiques Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement.
Satirical Fast Food
Food retailers integrate forms of self-mockery to comically address critiques
4 Examples + Score + Implications


Exclamatory Eco Brands create packaging that overtly preaches sustainability Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living.
Exclamatory Eco
Brands create packaging that overtly preaches sustainability
4 Examples + Score + Implications


Plantable Branding Biodegrable branding is accelerated with plantable packaging designs Implications - A growing emphasis on sustainable living has brands heightening their designs with a greater focus on sustainability. Offering users the ability to actually plant or grow plants using packaging materials, brands are making the process of sustainable living more streamlined and integrated into everyday life.
Plantable Branding
Biodegrable branding is accelerated with plantable packaging designs
4 Examples + Score + Implications


Social Dining A desire for community bonding has restaurants integrating aspects of social good Implications - Seeking to bring communities together, restaurateurs are using social initiatives to bring active awareness to dining experiences. Creating spaces that offer social participation or aid individuals in need, this approach to dining adds substance to routine outings, allowing consumers to engage in philanthropy in a more appealing way.
Social Dining
A desire for community bonding has restaurants integrating aspects of social good
4 Examples + Score + Implications


Pre-Paid Dining Making dining experiences convenient, consumers turn to pre-paying apps Implications - Seeking to reduce the stress that comes with settling bills, particularly with large groups, consumers are turning to more streamlined payment options. Adding efficiency to the payment process, retailers are offering apps that allow for methods of advanced payment, allowing consumers to savor experiences without the impending stress of monetary transactions.
Pre-Paid Dining
Making dining experiences convenient, consumers turn to pre-paying apps
4 Examples + Score + Implications


PLUS 170 more Restaurant PRO Trends and 880 examples!



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