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About the Restaurant Report

The Restaurant Trend Report cultivates the latest trends in top restaurants and up-and-coming eateries. Even though fewer individuals have been eating out in recent years, the best restaurants have found ways to adapt marketing strategies and meal options to entice today’s thrifty consumer. From our crowd-sourced research, learn how the steakhouse, Italian food, Indian food, seafood and fine dining establishments are evolving to meet consumer needs.

Who It's For

Whether you are a travel agency looking to cover the most innovative meals for a restaurant guide or an entrepreneur seeking inspiration for a unique concept, the Restaurant Trend Report provides insight needed on cutting edge food hospitality innovations and marketing strategies.

Innovate a variety of aspects in the service industry with Trend Hunter's Restaurant Trend Report.

The Restaurant Trend Report, last published on Aug 25, 2015, includes 263 PRO Trends and 1,315 examples of restaurant market research and restaurant consumer trends related to: top restaurants, eateries, meal options, steakhouse, Italian and restaurant trends.

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trend research methodology

Methodology

Our restaurant research is based on Trend Hunter's crowdsourced restaurant articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 263 Restaurant PRO Trends = 263 Powerpoint Pages Restaurant PPT Report
• 1,315 Restaurant Examples

Online Extras With Full Subscription

• 184 Restaurant Videos (Online) Restaurant Videos
• 7,890 Restaurant Images (Online) Restaurant Images
• Additional Niche Reports (with a full subscription): Cheese, Juice, Burgers, Bacon, Barbecue, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Sugar, Spice, Confection, Breakfast, Cake, Tea, Cooking, Organic Food, Fast Food, Dessert, Chips, Meat, Cola, Sushi, Fruit and more!



Sample Restaurant Pro Trends

Each Restaurant PRO Trend is on its own slide with implications, a quantified score, and examples linked to online restaurant articles, videos and images. Examples:

Fashionable QSR Fast food brand extensions move beyond edibles into the apparel sector Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty.
Fashionable QSR
Fast food brand extensions move beyond edibles into the apparel sector
4 Examples + Score + Implications


Culinary Tracking Tech-enabled meal ordering systems concentrate on monitoring food in real time Implications - In order to match the growing sophistication of digitally savvy consumers, food brands are concentrating on ordering systems that allow users to track meal items in real time. This tech focus matches digital natives who are in the information age, which prompts an expectation of up-to-the-minute knowledge and updates in all aspects of life. Across many industries, the front end digitization of content will be appreciated by this young group.
Culinary Tracking
Tech-enabled meal ordering systems concentrate on monitoring food in real time
4 Examples + Score + Implications


Productive Passenger Targeting business travelers, airlines cater to on-the-go worker needs Implications - The coveted business traveler comes with specific needs, and airlines are meeting these specifications with products and services accommodating busy work schedules while in transit. While this increases the likelihood of developing loyal customers, this professional shift is also a part of a more comprehensive push to serve the needs of constantly connected consumers.
Productive Passenger
Targeting business travelers, airlines cater to on-the-go worker needs
4 Examples + Score + Implications


Crowd Aversion 2.0 Consumers pressed for time are addressed with lineup estimation tools Implications - Busy consumers consumed with packed schedules are now being catered to with tools tracking lineups and dense crowds. Though this is primarily dominated by the tech sphere, diverse time-saving innovations are central to the modern young consumer, who places a strong value on convenience.
Crowd Aversion 2.0
Consumers pressed for time are addressed with lineup estimation tools
4 Examples + Score + Implications


App-Enabled Curation Mobile apps integrate customization aspects to generate consumer interest Implications - Realizing the importance of customization among millennial consumers, mobile app developers are turning to personalization features to satisfy individual needs. Offering curated search options, recommendations and even social platforms, this shift speaks to a growing desire for content that can be easily adapted and tailored to consumer interests.
App-Enabled Curation
Mobile apps integrate customization aspects to generate consumer interest
4 Examples + Score + Implications


Appified Lifestyle Millennials turn to apps that cater to their distinct lifestyle needs Implications - Catering to a generation of young people who prioritize individuality, mobile apps are offering content that caters to specific types of lifestyles and interests. Covering diverse categories such as fashion, fitness and even relationships, apps of this nature not only meet specific needs, but they also reflect a growing desire for targeted content, particularly among young people.
Appified Lifestyle
Millennials turn to apps that cater to their distinct lifestyle needs
5 Examples + Score + Implications


Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Restaurant Replica Consumers gravitate to frozen meals that offer restaurant-ready meals Implications - In order to satiate their experiential taste buds without breaking the bank, many consumers are searching for frozen meals that specifically cater to restaurant imitation. Frozen meals that are larger in size and more complex in flavor not only appeal to the budget-conscious foodie, but also gives them a chance to experiment at home with food they would normally order out.
Restaurant Replica
Consumers gravitate to frozen meals that offer restaurant-ready meals
4 Examples + Score + Implications


PLUS 257 more Restaurant PRO Trends and 1,315 examples!



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