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About the Brandy Report

The Brandy Trend Report examines the world of liquor and spirits, specifically brandy and brandy consumption. From designer brandy bottles to luxury alcohol brands like Armagnac, our research analyzes trends in brandy drinking that includes DIY recipes for classic drinks such as the Brandy Alexander or the latest after-dinner drink craze. Finally, we look at trends involving fine brandy manufacturers such as Remy Martin and Martell X.O.

Who It's For

Our report will be valuable to those in the hospitality, food and beverage and nightclub industries such as bartenders, restaurateurs and liquor proprietors.

Discover emerging trends in the world of brandy with Trend Hunter’s Brandy Trend Report.

The Brandy Trend Report, last published on Apr 01, 2015, includes 63 PRO Trends and 315 examples of brandy market research and brandy consumer trends related to: cognacs, aperitifs, cooking, bottle designs, glassware and brandy trends.

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Methodology

Our brandy research is based on Trend Hunter's crowdsourced brandy articles and 2,341,000,000 total views of data. [Learn More]

Report Contents

• 63 Brandy PRO Trends = 63 Powerpoint Pages Brandy PPT Report
• 315 Brandy Examples

Online Extras With Full Subscription

• 44 Brandy Videos (Online) Brandy Videos
• 1,890 Brandy Images (Online) Brandy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Brandy Pro Trends

Each Brandy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online brandy articles, videos and images. Examples:

Display Escapism Retail moves further away from the mundane to satisfy wanderlust Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences such as travel; however the credit crunch has also had an effect on the wallet, making travel less feasible. Satiating this unfulfilled need, companies are incorporating travel-inspired elements into retail displays.
Display Escapism
Retail moves further away from the mundane to satisfy wanderlust
5 Examples + Score + Implications


Cross-Confection Dessert flavoring crosses food forms and preconceived flavors Implications - A subsection of flavor reversal, cross-confection is a pattern based in permissible indulgence. Previously, sweets were consumed in a more typically heavy format. Consumers looking to merge indulgence with smaller portions, as well as the novel experience all foodies crave, can satiate all needs with products flavored like classic confections.
Cross-Confection
Dessert flavoring crosses food forms and preconceived flavors
9 Examples + Score + Implications


Aerial Shipping Demand for flexible shipping solutions sees drone technology become utilized Implications - The surge of online shoppers has helped to reinvigorate the shipping industry, which is now turning to drone technology for a quick, efficient method to ship goods on a domestic -- and in some cases -- international level. This economical method expands traditional boundaries for shipping and enables brands to become more self-sufficient.
Aerial Shipping
Demand for flexible shipping solutions sees drone technology become utilized
6 Examples + Score + Implications


Brand Deconstruction Organizations appear more approachable by reverting to simplicity Implications - It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd.
Brand Deconstruction
Organizations appear more approachable by reverting to simplicity
4 Examples + Score + Implications


Seasonal Customization Consumers opt for DIY techniques to add personal touches to holiday decor Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner.
Seasonal Customization
Consumers opt for DIY techniques to add personal touches to holiday decor
6 Examples + Score + Implications


Experimental Caffeine Coffee is brewed with unexpected ingredients to heighten taste buds Implications - Moving beyond the energy benefits of caffeinated products, brands are turning to unexpected flavor enhancements for heightened appeal. Infusing eclectic flavoring like bacon and lavender, coffee brands are seeking to add diversity to a traditionally single-purpose product, using unique ingredients to make caffeinated products more enticing.
Experimental Caffeine
Coffee is brewed with unexpected ingredients to heighten taste buds
4 Examples + Score + Implications


Stereotype Spoofing Addressing consumer critiques, brands adopt tongue-in-cheek approaches Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities.
Stereotype Spoofing
Addressing consumer critiques, brands adopt tongue-in-cheek approaches
4 Examples + Score + Implications


Alcohol Nutrition Brands make unexpected alcohol infusions to convey health-consciousness Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet.
Alcohol Nutrition
Brands make unexpected alcohol infusions to convey health-consciousness
5 Examples + Score + Implications


PLUS 57 more Brandy PRO Trends and 315 examples!



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