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About the Brandy Report

The Brandy Trend Report examines the world of liquor and spirits, specifically brandy and brandy consumption. From designer brandy bottles to luxury alcohol brands like Armagnac, our research analyzes trends in brandy drinking that includes DIY recipes for classic drinks such as the Brandy Alexander or the latest after-dinner drink craze. Finally, we look at trends involving fine brandy manufacturers such as Remy Martin and Martell X.O.

Who It's For

Our report will be valuable to those in the hospitality, food and beverage and nightclub industries such as bartenders, restaurateurs and liquor proprietors.

Discover emerging trends in the world of brandy with Trend Hunter’s Brandy Trend Report.

The Brandy Trend Report, last published on Jul 14, 2015, includes 76 PRO Trends and 380 examples of brandy market research and brandy consumer trends related to: cognacs, aperitifs, cooking, bottle designs, glassware and brandy trends.

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Methodology

Our brandy research is based on Trend Hunter's crowdsourced brandy articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 76 Brandy PRO Trends = 76 Powerpoint Pages Brandy PPT Report
• 380 Brandy Examples

Online Extras With Full Subscription

• 53 Brandy Videos (Online) Brandy Videos
• 2,280 Brandy Images (Online) Brandy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Brandy Pro Trends

Each Brandy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online brandy articles, videos and images. Examples:

Gourmet Cinema Movie theater chains entice consumers with high-end food and drink Implications - As OTT and streaming services become major rivals of traditional movie theaters, brands and chains are getting more creative with upscale menu items and in-seat service. Gourmet menus and craft cocktails elevate the consumer experience to one of indulgence, customization and affordable glamour.
Gourmet Cinema
Movie theater chains entice consumers with high-end food and drink
4 Examples + Score + Implications


Automated Gourmet Smartphone apps catering to food take on ritzy, high-end angles Implications - Upscale food apps are symptomatic of a desire to communicate prestige, especially in the overshare era of social media. Technology that makes higher-end goods available allows for more convenient upscale experiences that are easily shared. This also allows consumer to indulge on an as-needs basis, making for a more non-committal form of luxury.
Automated Gourmet
Smartphone apps catering to food take on ritzy, high-end angles
4 Examples + Score + Implications


Patriotic Minimalism Consumers search for discreet ways to show their national pride Implications - Consumers torn between flaunting their national pride and maintaining their personal brand are turning to clothing and accessories that minimally incorporate a patriotic aesthetic. This inconspicuous form of celebration is an alternative to the over-the-top visuals typically associated with patriotic holidays, and targeted towards fashion-savvy consumers.
Patriotic Minimalism
Consumers search for discreet ways to show their national pride
4 Examples + Score + Implications


Flatpack Food The beverage and edibles industry is given a single-serve, foldable overhaul Implications - Flatpacking, a.k.a RTA or KD, is a method conceived in the furniture industry that, because of its eco-friendliness, portability and efficiency, is leaking its way into other industries. Most recently, it has permeated the edibles industry by making foods and beverages easier to consume on the go. The idea lends to the consumer preference for efficiency in goods consumption and carting.
Flatpack Food
The beverage and edibles industry is given a single-serve, foldable overhaul
5 Examples + Score + Implications


Curated Beverage Subscription services offer an easy introduction to alcoholic beverages Implications - Consumers without the time to educate themselves on the nuances of different beverages are turning to subscription services to streamline the process. This shift reveals two things; that consumers are interested in experimentation, but often don't have the time to carry it through themselves, and that they appreciate and rely on the advice of those whom they consider to be experts.
Curated Beverage
Subscription services offer an easy introduction to alcoholic beverages
4 Examples + Score + Implications


Display Escapism Retail moves further away from the mundane to satisfy wanderlust Implications - Post-recession, consumers who are reminded of what economic downturn looks like become preoccupied with life-changing experiences such as travel; however the credit crunch has also had an effect on the wallet, making travel less feasible. Satiating this unfulfilled need, companies are incorporating travel-inspired elements into retail displays.
Display Escapism
Retail moves further away from the mundane to satisfy wanderlust
5 Examples + Score + Implications


Cross-Confection Dessert flavoring crosses food forms and preconceived flavors Implications - A subsection of flavor reversal, cross-confection is a pattern based in permissible indulgence. Previously, sweets were consumed in a more typically heavy format. Consumers looking to merge indulgence with smaller portions, as well as the novel experience all foodies crave, can satiate all needs with products flavored like classic confections.
Cross-Confection
Dessert flavoring crosses food forms and preconceived flavors
9 Examples + Score + Implications


Aerial Shipping Demand for flexible shipping solutions sees drone technology become utilized Implications - The surge of online shoppers has helped to reinvigorate the shipping industry, which is now turning to drone technology for a quick, efficient method to ship goods on a domestic -- and in some cases -- international level. This economical method expands traditional boundaries for shipping and enables brands to become more self-sufficient.
Aerial Shipping
Demand for flexible shipping solutions sees drone technology become utilized
6 Examples + Score + Implications


PLUS 70 more Brandy PRO Trends and 380 examples!



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