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About the Brandy Report - The Brandy Trend Report examines the world of liquor and spirits, specifically brandy and brandy consumption. From designer brandy bottles to luxury alcohol brands like Armagnac, our research analyzes trends in brandy drinking that includes DIY recipes for classic drinks such as the Brandy Alexander or the latest after-dinner drink craze. Finally, we look at trends involving fine brandy manufacturers such as Remy Martin and Martell X.O.

Who It's For - Our report will be valuable to those in the hospitality, food and beverage and nightclub industries such as bartenders, restaurateurs and liquor proprietors.

Discover emerging trends in the world of brandy with Trend Hunter’s Brandy Trend Report.

The Brandy Trend Report, last published on Apr 15, 2014, includes 53 PRO Trends and 544 examples of brandy market research and brandy consumer trends related to: cognacs, aperitifs, cooking, bottle designs, glassware and brandy trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our brandy research is based on Trend Hunter's 544 crowdsourced brandy trends and 1,910,000,000 total views of data. [Learn More]

What You'll Get:
• 53 Page / Slide Presentation Brandy PDF Report Brandy PPT Report
• 53 Page In-Depth Reading Report Brandy PDF Report

Contents:
• 53 Brandy PRO Trends
• 544 Brandy Examples
• 76 Brandy Videos (Online) Brandy Videos
• 3,264 Brandy Images (Online) Brandy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Brandy Pro Trends - Each Brandy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online brandy articles, videos and images. Examples:

Snackable Brew A desire for customization prompts the addition of food to drinkable goods Implications - As the DIY craze continues to dominate, techniques of customization are becoming more common, prompting consumers to add personalized touches to everyday goods. Seeking to make ordinary beverages more alluring, consumers are topping both sweet and alcoholic drinks with food to enhance texture and aesthetic appeal. Edible beverage toppings combine the extravagance of food accents with the need to improve everyday indulgences with more convenient, tailor-made approaches.
Snackable Brew
A desire for customization prompts the addition of food to drinkable goods
5 Examples + Score + Implications


Confectionery Cocktail Overly sweetened indulgences offers adults a link to childhood nostalgia Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
Confectionery Cocktail
Overly sweetened indulgences offers adults a link to childhood nostalgia
6 Examples + Score + Implications


Sophisticating Brew As Gen Y strives to seem more sophisticated, so to does their drink of choice Implications - As members of Generation Y slowly enter adult age, they begin to feel the pressure of having to let go of old habits normally associated with adolescence. Unlike other youth generations, however, Gen Y is equipped with considerable purchasing power and thus, are being met by products that allow them to keep their old habits without seeming pedestrian. Ultimately, products that allow for a balance between youth and adulthood grant young consumers much-needed satisfaction.
Sophisticating Brew
As Gen Y strives to seem more sophisticated, so to does their drink of choice
6 Examples + Score + Implications


Branding Escapism Travel-inspired labels provide a visual way for consumers to detach from reality Implications - While vacations provide adequate ways to relax, finding the time or finances to make that happen is often challenging for the average working consumer. Seeking to attract those who desire to escape the hustle and bustle of everyday life, brands are turning to travel-inspired imagery to give consumers a sense of being somewhere other than where they are. Exotic labeling combines creative branding with the consumer need for accessible distractions, reflecting a need for marketing tactics that cater personal fulfillment.
Branding Escapism
Travel-inspired labels provide a visual way for consumers to detach from reality
7 Examples + Score + Implications


Upscale Nourishment Minimalist milk packaging offers an elegant approach to nutritional products Implications - With adulthood often requiring individuals to break free of their childhood tendencies, products traditionally associated with youth become easily dismissed as adolescent, prompting brands to turn to more upscale aesthetics in attempts to lure a more mature and sophisticated market audience. Branding such nutritional goods as milk products with minimalist design aesthetics adds contemporary appeal to an otherwise ordinary childhood product, combining modern aesthetics with the need to market products in a more cultivated manner.
Upscale Nourishment
Minimalist milk packaging offers an elegant approach to nutritional products
7 Examples + Score + Implications


Primitive Packaging Rustic wood branding caters to more rugged, outdoorsy male consumers Implications - With male consumers often relying less on emotional instincts compared to female buyers, brands are turning to more visually relatable aesthetics that allow men to easily associate the product with their persona. Rustic packaging, such as chopped log bottles, provide a sense of simplicity and ruggedness that masculine consumers can relate to, combining natural elements of the outdoors with the need to cater to a consumer's personal interests.
Primitive Packaging
Rustic wood branding caters to more rugged, outdoorsy male consumers
7 Examples + Score + Implications


PLUS 47 more Brandy PRO Trends and 544 examples!


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