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About the Brandy Report

The Brandy Trend Report examines the world of liquor and spirits, specifically brandy and brandy consumption. From designer brandy bottles to luxury alcohol brands like Armagnac, our research analyzes trends in brandy drinking that includes DIY recipes for classic drinks such as the Brandy Alexander or the latest after-dinner drink craze. Finally, we look at trends involving fine brandy manufacturers such as Remy Martin and Martell X.O.

Who It's For

Our report will be valuable to those in the hospitality, food and beverage and nightclub industries such as bartenders, restaurateurs and liquor proprietors.

Discover emerging trends in the world of brandy with Trend Hunter’s Brandy Trend Report.

The Brandy Trend Report, last published on Oct 17, 2014, includes 61 PRO Trends and 305 examples of brandy market research and brandy consumer trends related to: cognacs, aperitifs, cooking, bottle designs, glassware and brandy trends.

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Methodology

Our brandy research is based on Trend Hunter's crowdsourced brandy articles and 2,165,000,000 total views of data. [Learn More]

Report Contents

• 61 Brandy PRO Trends = 61 Powerpoint Pages Brandy PPT Report
• 305 Brandy Examples

Online Extras With Full Subscription

• 43 Brandy Videos (Online) Brandy Videos
• 1,830 Brandy Images (Online) Brandy Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Brandy Pro Trends

Each Brandy PRO Trend is on its own slide with implications, a quantified score, and examples linked to online brandy articles, videos and images. Examples:

Seasonal Customization Consumers opt for DIY techniques to add personal touches to holiday decor Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner.
Seasonal Customization
Consumers opt for DIY techniques to add personal touches to holiday decor
6 Examples + Score + Implications


Experimental Caffeine Coffee is brewed with unexpected ingredients to heighten taste buds Implications - Moving beyond the energy benefits of caffeinated products, brands are turning to unexpected flavor enhancements for heightened appeal. Infusing eclectic flavoring like bacon and lavender, coffee brands are seeking to add diversity to a traditionally single-purpose product, using unique ingredients to make caffeinated products more enticing.
Experimental Caffeine
Coffee is brewed with unexpected ingredients to heighten taste buds
4 Examples + Score + Implications


Stereotype Spoofing Addressing consumer critiques, brands adopt tongue-in-cheek approaches Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities.
Stereotype Spoofing
Addressing consumer critiques, brands adopt tongue-in-cheek approaches
4 Examples + Score + Implications


Alcohol Nutrition Brands make unexpected alcohol infusions to convey health-consciousness Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet.
Alcohol Nutrition
Brands make unexpected alcohol infusions to convey health-consciousness
5 Examples + Score + Implications


Intoxicating Flavor Enhancements Consumers look to add a little kick to their everyday cooking Implications - Syrups, jams and spices are all getting an edgier appeal with some experimentation in the world of liquor and spirits. Flavorings with interesting backstories and big personality such as bourbon smoked paprika are being picked up off shelves as consumers look for ways to liven up their meals when cooking for themselves or particularly, for company.
Intoxicating Flavor Enhancements
Consumers look to add a little kick to their everyday cooking
7 Examples + Score + Implications


Anatomical Aesthetic Mortality is addressed for consumers through images of the human body Implications - As face-to-face interaction dwindles, consumers are spending more time by themselves and subsequently dealing with mortality individually. This darker mindset is being escalated with anatomical aesthetics that force them to think more directly about mortality. This speaks to a shift in the consumer mindset, regarding simple humanity as something to be celebrated.
Anatomical Aesthetic
Mortality is addressed for consumers through images of the human body
6 Examples + Score + Implications


Sourced Indulgence A desire for homegrown, organic goods prompts seasonal beverage ingredients Implications - As concerns about ingredients and their origins grow among health-conscious consumers, locally grown and sourced goods are taking center stage. Seeking methods of indulgence while maintaining peace of mind, consumers are turning to seasonal beverage flavors that utilize ingredients that are specific to that time of year. Seasonal infusions reflect a desire for more environmentally aware, yet equally comforting methods of consumption.
Sourced Indulgence
A desire for homegrown, organic goods prompts seasonal beverage ingredients
7 Examples + Score + Implications


At-Home Indulgence DIY mixology culture allows consumers to indulge on a budget Implications - This post-recession society is more frugal than its predecessor, yet still seeks to enjoy indulgences and over all, communicate status. This has prompted the launch of DIY mixology culture. The ability to mix fancy drinks at home for guests and the like not only allows consumers to save, but gives them a chance to communicate their skills and seem sophisticated in the eyes of their peers.
At-Home Indulgence
DIY mixology culture allows consumers to indulge on a budget
5 Examples + Score + Implications


PLUS 55 more Brandy PRO Trends and 305 examples!



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