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Every day, top-tier innovators rely on our idea-filled bizarre reports to identify new opportunities, make better decisions and deep dive new markets.

About the Bizarre Report

The Bizarre Trend Report pertains to oddities, weird science and other generally strange things that are currently captivating consumers. Though it is easy to dismiss bizarre trends as simple novelties, these oddities mark the products and services gaining popularity among different demographics.

Who It's For

To understand what will be relevant, one must look at the unique and often strange trends of today. Thus, any brand or marketer wishing to understand what is capturing consumer attention will benefit from our research. Our Bizarre Trend Report will take the weird news and strange things in today’s pop culture and translate them into relevant trend information that your company can use in its development of new ideas and strategies.

You Might Consider Custom Bizarre Research...

For as little as $500 per custom deep dive, our team will curate custom Bizarre reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Bizarre trend report. [Learn More]

Custom Trend Reports Platform
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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our bizarre research is based on Trend Hunter's massive database of bizarre articles and 2,107,000,000 total views of data. [Learn More]

The Bizarre Report

Last published on Jul 04, 2014, the Bizarre Report includes 42 PRO Trends (42 Pages) and 210 examples of bizarre market research and bizarre consumer trends related to: weird science, oddities, strange things, novelties, strange trends, weird news and bizarre trends. The report includes all of our Bizarre research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 42 Bizarre PRO Trends = 42 Powerpoint Pages Bizarre PPT Report
• 210 Bizarre Examples
• Additional Niche Reports (with a full subscription): and more!

Sample Bizarre Pro Trends

Each Bizarre PRO Trend is on its own slide with implications, a quantified score, and examples linked to online bizarre articles, videos and images. Examples:

Vending 3.0 Hi-tech features turn vending machines into interactive buying experiences Implications - Non-traditional vending machines have become more prevalent in the retail landscape, dispensing everything from movies to underwear. The breadth of offerings from these machines has grown, and so too has the technology behind them. Now, these portable and convenient dispensers do everything from provide you with Wi-Fi and social media connectivity to item suggestions based on facial and demographic recognition software, thereby increasing the level of convenience and interactivity available to busy shoppers.
Vending 3.0
Hi-tech features turn vending machines into interactive buying experiences
6 Examples + Score + Implications


Unsexy Intentionally grotesque undergarments poke fun at traditional “sex appeal” Implications - Sex is no longer a taboo subject as books, TV, movies and advertising have consumers embracing both traditional and non-traditional ideals of sex. One area where tradition is being pushed aside is the design of underwear. While usually focused on sultriness and the standard definition of “sex appeal,” some undergarments are being designed as exactly the opposite. These intentionally gaudy, nerdy or just plain awkward pieces showcase a more flippant attitude toward sex while countering the conventional ideals of what is deemed “sexy.”
Unsexy
Intentionally grotesque undergarments poke fun at traditional “sex appeal”
8 Examples + Score + Implications


Lesscapism Less luxury is more as consumers search for a truly unique vacation Implications - Increased dependence on technology and an addiction to material goods are making some consumers seek less luxurious alternatives when vacationing. Escaping their extensive digital media use and material possessions, these consumers are choosing rustic tourist attractions that boast a harsher realism, providing an experience that is more refreshing than daily extravagance.
Lesscapism
Less luxury is more as consumers search for a truly unique vacation
7 Examples + Score + Implications


Conversational Fashion Intentionally unappealing designs are a new source of intrigue Implications - By no means are bacon and eggs stylish, yet as of late, breakfast foods have become a recurring theme in both fashion and home decor. They're part of the greater trend of ironic fashions designed not to look good or flatter the wearer, but to attract attention and act as conversation starters.
Conversational Fashion
Intentionally unappealing designs are a new source of intrigue
10 Examples + Score + Implications


Deliberate Ugly Intentionally seeking unattractive physical alterations Implications - In 2009, we discussed the acceptance of body modification, in particular tattoos. But while tattoos have become universally acceptable, other kinds of body modification are coming to the fore. These are extreme, intentional alterations to the body that have traditionally been considered unattractive. Going against society’s definition of beauty appeals to these consumers’ desire for uniqueness and self-expression, but it can also mean an overall shift in conventional notions of attractiveness.
Deliberate Ugly
Intentionally seeking unattractive physical alterations
6 Examples + Score + Implications


Eclectacles Attention to offbeat spectacles indicates a divergence from convention Implications - We are witnessing a shift from traditional celebrations to more unique and individual festivities. The rise in eccentric celebration may indicate a desire to stand apart from convention; people are more willing to appease their own interests over adhering to strict rules of the past, which provides a new setting and context for private and professional event planning.
Eclectacles
Attention to offbeat spectacles indicates a divergence from convention
8 Examples + Score + Implications


Fake Pets Purchasable temporary companionship extends to the animal world Implications - Individuals who seek the companionship and unwavering love of a pet without the responsibility or financial outlay of owning one for good are renting pets or buying fake substitutes as a second-best option. This phenomenon even enables excuses based on the daily tribulations of a pet owner's life.
Fake Pets
Purchasable temporary companionship extends to the animal world
6 Examples + Score + Implications


Gummification Gummy bear-inspired designs appeal to young-minded consumers Implications - Who doesn't like gummy bears? These colorful little edibles are tasty and fun, reminding us of our care-free childhoods. It's no wonder, then, that designers are looking to this tiny gelatinous candy for inspiration, creating everything from ball gowns and night lights to earphones and more. We've seen a variety of candy-themed designs over the past year, but gummy bear-inspired creations are taking center stage, appealing to those young-at-heart consumers with a soft spot for this sugary sweet treat.
Gummification
Gummy bear-inspired designs appeal to young-minded consumers
6 Examples + Score + Implications


Permanent Distraction Entertainment is readily available to consumers whenever, wherever Implications - Personal entertainment is reaching new heights, with oddly placed consoles and other methods of distraction keeping consumers entertained everywhere they go. Today’s consumer is perpetually distracted by digital devices, handheld video games and mobile gadgets; integrating these pieces into virtually every facet of daily life may mean the end of peace and quiet.
Permanent Distraction
Entertainment is readily available to consumers whenever, wherever
8 Examples + Score + Implications


Eco-centric Nothing is off limits when it comes to greener alternatives Implications - Recycling and composting is one thing; using poop or urine as a home garden fertilizer or alligator fat to fuel your car is completely another. As bizarre and eccentric as some new sustainable solutions may seem, they are becoming more prevalent in the world of eco. Now, green-minded consumers are beginning to recognize that committing to a green lifestyle means the embrace of eco alternatives they would have never before even considered.
Eco-centric
Nothing is off limits when it comes to greener alternatives
6 Examples + Score + Implications


Comfortable Uncomfort Sharing awkward life moments to bond with strangers Implications - Once feared, embarrassing moments have been transformed into sources of comedic entertainment online; in fact, some people are even creating awkward situations for the sake of amusing others. Bringing reality schadenfreude to an accessible level is an enticing way to lure consumers of the Internet generation.
Comfortable Uncomfort
Sharing awkward life moments to bond with strangers
10 Examples + Score + Implications


Bolder Tattoocations No longer afraid of losing work, people get louder in self-expression Implications - People are abandoning fear of judgment and rejection and are expressing their individuality without inhibition. Job cuts are ending the pursuit to appease; the resulting rebellion and refusal to conform to societal norms are being backed by tremendous social praise. To connect with these consumers, businesses must grant freedom for self-expression.
Bolder Tattoocations
No longer afraid of losing work, people get louder in self-expression
12 Examples + Score + Implications


PLUS 36 more Bizarre PRO Trends and 210 examples!



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