Generation Y Trend Report
1. High-Level Generation Y Insights - 10 Pages / 50 Examples
2. Generation Y Case Studies - 20 Pages of Examples
Get a Custom Version of the Generation Y Trend ReportThe Generation Y Trend Report allows marketing professionals and product development specialists to understand the broad consumer preferences, desires and demands of the current generation, most often known as the millennial generation. Also called Generation We, the global generation and the net generation, this is a consumer demographic of digital citizens and globally, ethically minded consumers who prefer to use bestow their purchasing power upon brands that they perceive as aligning with their values.
Who Custom Generation Y Market Research is ForThe Generation Y Trend Report is a useful tool for product innovators, developers, marketers and retailers seeking to get a better grasp on how best to appeal to their millennial consumers. This key demographic is highly differentiated from previous generational consumer groups, and is coming to an age where they are making many large, impactful consumer decisions, such as purchasing a first car and home. The Generation Y Trend Report identifies the trends that Generation Y is most deeply and impactfully responding to, and closely analyzes the mindset of the millennial consumer.
Get Fast, Cost-Effective Custom Generation Y ResearchIn as little as a day, a new Generation Y Trend Report can be customized to your needs, which could include: millennials, generation we, global generation, generation next, net generation and generation y trends. Other Sample Topics: Flatpack, Pastry, Hockey, Communal Dining, Grab and Go Food, Spas, Brand Membership, Water Sport, Food Delivery, Organic Food, Luxury Packaging, Carbonated Beverage, Experiential Design, Tea, Healthy Home, Hygiene Product, Juicing, Themed Dining, Skin Treatment, Gen Z, [More]
Sample Generation Y Market Research ReportOur Generation Y research includes hundreds of examples and Crowdsourced Consumer Insight®, hyperlinked to additional content on Trend Hunter, the world's #1 largest, most popular trend platform.
- Real-Time FeedbackMillennial consumers seek live feedback at every stage of the ideation process
- Gamified RomanceConsumers search for experiential forms of matchmaking
- Nostalgic DiningMillennials turn to themed restaurants for dining entertainment
- Outerwear OutlandishnessOuterwear designs take inspiration from previous decades
- Pregnancy GratificationMillennial moms turn to specialized products to combat pregnancy cravings
- Competitive ParentingThe millennial parenting style is shaped by socially driven concerns
- Retreat CultureBrands align with spiritual principles for Millennial appeal
- Kidult EntertainmentEntertainment services seek to be more accessible for family viewing
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