Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 289,964 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 391,813 cutting edge ideas.

Looking to Large Competitors

Steve Sklar, VP of Snacks and Food, Inventure Foods
Thomas Wade-West
April 1st, 2014

Related Trend Reports

Drinking, Food, Health
Steve has been at Inventure for about eight and a half years and has worked as the Senior VP of Marketing for the majority of that time. Steve is currently the Senior VP of Snacks and Food. Inventure Foods, Inc. is a marketer and manufacturer of healthy/natural and indulgent specialty snack food brands. The Company operates in two segments: snack products and berry products. The snack products segment includes manufactured potato chips, kettle chips, potato crisps, potato skins, pellet snacks and extruded product for sale primarily to snack food distributors and retailers.

Three questions with Steve:

How does your team generate new ideas?


We have a number of different ways. We look at our competitive set and the industries within the different brands that we plan. We are in the snack food business, the frozen fruit business, etc. We look at our competitors. Additionally, our licenses are in restaurants. Restaurants are on the cutting edge of flavors and there are flavor ideas and trends within that industry that we can transfer to what we're doing . Then we go out and do primary research. We talk to consumers and understand some of our ideas. Then we buy some industry trend reports and work with seasoning companies. It's a combination of different challenges and industries to see what is going on.

What is the biggest challenge you face when innovating?

The biggest challenge is to not do something that's already out there. Part of our challenge in the snack food world is that there are a lot of snack food companies. It's easy to get into the "me too" formula. It's also so easy for people to say than it is to do. For us, we look at what bigger companies are doing, but we look to complement, not to match.

Have you identified any gaps in your innovation process that you're looking to improve on?

Our speed to market. We may have a good idea, but going from an idea to a pilot, to production, and speeding that up is what we need. We need to beat out competitors to the market. The gap is to really figure out how to do it consistently and to do it faster than our competitors.
References: inventurefoods