Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,503 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,451 cutting edge ideas.

Seeking a Diverse Innovation Workforce (INTERVIEW)

Rhys Newman, Head of Advanced Design at Nokia
Jonathon Brown
June 16th, 2013
Rhys Newman started as an artist in Wales years ago, attending an arts college and eventually moving to California to work for Nokia. Over a decade later, Newman is the Head of Advanced Design, a father of three, an avid cyclist and still enjoys drawing. Just as his own side projects and personal interests come together with his professional skills, he looks for similarly diverse team members in an effort to keep Nokia's design studio as dynamic as possible. From a lock-picker to an engineer with experience in a jet propulsion lab, the diversity in his shop is what keeps the conversations in a constant state of change.

3 Questions with Rhys Newman
How do you motivate your team to come up with good ideas?

It’s never a problem, to be honest. I feel very fortunate for the team I’m with. Across the board, I work with happy, brilliant, creative people, and I’m not just saying that. I think culturally and through hiring, we have people who are really good at what they do; that’s why we hire them. People are interested in things beyond their job, and the vast majority have projects of their own. The tensions and synergies between all the projects – both team and personal – creates an inherently creative atmosphere.

Do you have any specific rituals for re-setting your team to be creative?

We’ve developed our own culture and way of working beyond your usual rituals. Myself and Luke Johnson have developed a list of cultural characteristics. One is no d*ckheads; I don’t agree that we should all aspire to be Steve Jobs. When somebody’s personal ambition and pride is prioritized over the project we’re doing, that’s a problem. Great projects come through collaboration, at least when they are complex things; that means trying to build on others ideas.

The second one is to be optimistic and laugh a lot. If you’re working in advanced design or innovation, often the original idea or spark is the thing you have to hold onto. You can easily lose sight and forget why you’re doing it. I like a studio that’s full of laughter. We want to take the work seriously, but not take ourselves too seriously.

The third one is to eat with each other and cook for each other. Some of the most creative, open and profound conversations happen at the dinner table. When you get creative people to sit around a table and cook for each other, it removes hierarchy and prejudices.

The fourth characteristic is to read fiction, not fact. No self-help, alpha-male, corporate success books. Fiction demonstrates the power of being able to convince people of a fictional world, and that’s key. We’re selling people a future fiction, and that’s difficult.

The fifth is tell good stories. We have Monday morning meetings where we set goals and agendas for the week’s work, but more than half of that meeting is telling stories about our weekends.

What’s the biggest obstacle you face when innovating?

There’s a quote from T.S. Elliot that says between the idea and the act falls the shadow. There are moments when you have the vision of the end product, but then to deliver that product is a long journey, and you can lose that spark; that moment of excitement and adrenaline when you get the idea. The challenge is to hold onto that throughout the delivery process.
References: nokiainnovation