Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 296,118 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 394,935 cutting edge ideas.

Bettering Team Morale by Bonding (INTERVIEW)

Patricia Derry, Senior Trend Manager, J.C. Penney
Anne Booth
November 13th, 2013
Patricia Derry is the Senior Trend Manager at J.C. Penney. She started out as a Fashion Design student in school, later falling into the position as a Fashion Director. Being used to keeping up with the fast pace of trends in the industry, Derry was hired as a Trend Director because of her fashion and design background. Patricia is passionate about creating team morale and bonding through new experiences, always keeping the team on their toes. She finds comfort in the uncomfortable, as new ideas and designs can be harnessed through an open mind and a culture that is on top of current trends.

3 Questions with Patricia Derry

1. Do you have specific rituals for re-setting your team to be creative?

With my team of 40 people, I usually like to take them to a funky restaurant or to see something new. One day, I took my team to the restaurant ‘Dining in the Dark,’ which is run by a blind school. It was amazing to see how uninhibited people got in the dark. My team made fun of me for days after, because the food was awful, but they never stopped telling that story. It was a story my team could continue to tell, as well as a bonding experience.

2. What makes an innovative culture? How do you create a culture of innovation?

At the end of every email to my team, I put “music that makes you cooler,” and I attach a new song for everyone to listen to. If you have 40 year-olds sitting around the room saying they are comfortable, then that is a problem because they are 40! It is about keeping people up to date on team culture, art and technology, so that you are keeping your mind open and always searching for the latest trends.

3. Looking to the future, how is J.C. Penney going to be a leader in innovation?

Going forward, it is all about setting up the proper team and structure. There have to be teams in place whose job it is to monitor the place and teams who can blog for you, and get you on that Tumblr page. 60% of teenagers will have jobs that don’t exist today, and we need to know what they are studying and what their movements are. These are the people of the future.
References: jcpenney, linkedin