Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,167 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,714 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,167 cutting edge ideas.

The Importance of Intuition

Missy Peltz, Executive Creative Director, Anthropologie
Sarah St.Jules
October 9th, 2013
It’s rare to find someone who is still as thrilled with their job as they were 17 years ago. Missy Peltz, the Executive Creative Director at Anthropologie started out as a Visual Merchandiser when the brand only had three stores. Since then, Missy has been an integral part of Anthropologie’s rise to retail dominance.

4 Questions with Missy Peltz

1. Do you have any specific rituals for re-setting your team to be creative?

My favorite ritual would be pushing creative people out of their comfort zone, and ultimately pushing them past their limits. If they’re drawn to one genre of art, one material, then we put them into a new arena with new materials to see what they come up with. We also leave the confines of the office and take ‘Inspiration Days.’ Those days could be a trip to the local Foundry, an art gallery, a Home Depot or even to look at office supplies. Creativity doesn’t need to come from within your own field, it can be found anywhere. We find beauty in ordinary things.

2. What is the biggest challenge you face when innovating?

The most difficult aspect is selling conceptual ideas to non-visual people. It’s difficult to sell something before it happens. We are creative, but not at marketing our ideas. The most creative people I know cannot market themselves. There have been a lot of concepts we have worked on that would not have come to fruition if our non-visual counterparts influenced us. You need to believe in your ideas and have a strong vision of what you and want, [and have the] conviction to execute it regardless of the consequences.

3. What makes an innovative culture? How do you create a culture of innovation?

A solid foundation based in trust provides a safe place to take risks from. Creative people have to trust their collaborators in order to share their ideas freely. People can be intimidated by group experiences, and that will limit risk taking and the development of a new idea. Our goal is to have our team continue to be innovative and inspire others, and you need to trust and respect your teammates in order for that to happen.

4. Looking to the future, how is Anthropologie going to be a leader in innovation?

I don’t think we strive to be a leader; we strive to be unique and authentic. We’re genuine with who we are, and that may make us a leader in our own right. We don’t try to replicate what others have done; we just try to be better than we were last year. We’re not necessarily chasing trends, or doing what other retailers have done in the past. We try to stay genuine to our brand, and we take cues from our customer and trust our own intuition.
References: linkedin, anthropologie