Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Circumventing the Cookie-Cutter Mold (INTERVIEW)

Megan Knisley, Director of Marketing, Karmaloop
Anne Booth
November 30th, 2013
Megan Knisley is the Director of Marketing at Karmaloop, overseeing the marketing team, made up of fifteen driven people. Megan has been at the company for two years now as she helps the team expand and explore for innovations, creating that competitive edge. Karmaloop has always been a lifestyle-based company and the Karmaloop team is a close-knit team, working to improve employee morale by having fun and staying active and creative.

3 Questions with Megan Knisley

1. What makes an innovative culture? How do you create a culture of innovation?

Karmaloop, as a whole, is very young. The company culture here is not rigid, as everything from our work hours (10-6 pm) to not enforcing a dress code reflects this. Even though we have 13 years behind us here at Karmaloop, our company really has that start-up feel. We call ourselves a “Karmaloop Fam,” and we all look out for each other like family. When you work like this, you are more likely to work more collaboratively, and are not shy of sharing your opinions or ideas. We get so many emails from kids who want to work here, because we are a lifestyle as well as a clothing company; a lifestyle that people want to lead.

2. In what ways are you actively investing to enhance innovation, or are you satisfied?

We are always looking to be a leader in the industry, looking to push the envelope and to take the next step. We plan live streaming events, hire talented music performers and are constantly trying to think of new ways to reach our customers. Our customers range from ages 18-24, and don't like that authority figure telling them what to do. Karmaloop is not a cookie-cutter company. Maybe your mom isn't happy about you being on Karmaloop, but your friends definitely want to be a part of it.

3. Looking to the future, how is Karmaloop going to be a leader in innovation?

I think by continuing to do what we do, and working with the best of the best, while being creative with our marketing. Our CEO, Greg Selkoe, is heavily ingrained in our marketing as we step outside of the box and continue to be very creative. So long as we continue to showcase his vision here at Karmaloop, we will continue to be a leader in innovation.
References: linkedin, karmaloop