Circumventing the Cookie-Cutter Mold

Megan Knisley is the Director of Marketing at Karmaloop, overseeing the marketing team, made up of fifteen driven people. Megan has been at the company for two years now as she helps the team expand and explore for innovations, creating that competitive edge. Karmaloop has always been a lifestyle-based company and the Karmaloop team is a close-knit team, working to improve employee morale by having fun and staying active and creative.

3 Questions with Megan Knisley

1. What makes an innovative culture? How do you create a culture of innovation?

Karmaloop, as a whole, is very young. The company culture here is not rigid, as everything from our work hours (10-6 pm) to not enforcing a dress code reflects this. Even though we have 13 years behind us here at Karmaloop, our company really has that start-up feel. We call ourselves a “Karmaloop Fam,” and we all look out for each other like family. When you work like this, you are more likely to work more collaboratively, and are not shy of sharing your opinions or ideas. We get so many emails from kids who want to work here, because we are a lifestyle as well as a clothing company; a lifestyle that people want to lead.

2. In what ways are you actively investing to enhance innovation, or are you satisfied?

We are always looking to be a leader in the industry, looking to push the envelope and to take the next step. We plan live streaming events, hire talented music performers and are constantly trying to think of new ways to reach our customers. Our customers range from ages 18-24, and don't like that authority figure telling them what to do. Karmaloop is not a cookie-cutter company. Maybe your mom isn't happy about you being on Karmaloop, but your friends definitely want to be a part of it.

3. Looking to the future, how is Karmaloop going to be a leader in innovation?

I think by continuing to do what we do, and working with the best of the best, while being creative with our marketing. Our CEO, Greg Selkoe, is heavily ingrained in our marketing as we step outside of the box and continue to be very creative. So long as we continue to showcase his vision here at Karmaloop, we will continue to be a leader in innovation.