Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 287,447 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 389,264 cutting edge ideas.

Facilitating the Best in Client Care

Magdalena Rutkowska, President of Medical Travel Europe
Gil Haddi
March 12th, 2014
Describing her fascinating story with Medical Travel Europe, Magdalena Rutkowska, the company President tells me how "just three years ago, I was practically alone in this business, traveling abroad from Poland, and in this past year alone we started cooperation with 10 major clinics featuring the highest quality facilities and standards of care."

A facilitator company that coordinates care in Poland's best private clinics for patients from all over the world, Medical Travel Europe already is part of the Consortium and cooperate with 40 facilities from Poland and promoting their procedures in 7 selected markets in different countries around the world. This kind of dexterity and growth requires a deep understanding of different demographics and localities, finding beneficial partnerships and working with the best doctors and agents in each market. With her medical background and keen marketing focus, Magdalena knows exactly how to get each client the quality care that they want and need. She is also a social ingénue, traveling the world to form connections with the crème de la crème of the medical travel industry, making a name for herself and her company.

Three questions with Magdalena Rutkowska:

1. How does Medical Travel Europe identify trends in the industry?


We come up with our ideas based on different areas of knowledge, including experience with foreign patients and investment agencies, and we assemble all different teams for different projects to get a broad range of expertise. We've started to run across the globe to really investigate the market and meet people within the industry. You could say that the true heavy hitters in medical tourism can be counted on two hands because it's not a very huge market yet. However, there is a lot of money involved in the industry so expertise of the market is crucial to success and I have been lucky enough to be able to travel world-wide to meet with experts on a face-to-face level, forming personal connections and gaining access to important materials. We are also fortunate to be co-financed with the Polish Ministry of Economy as well as a consultancy company fluent in finances. With my background in the medical field, I am able to apply my knowledge of what customers want and need from their medical tourism trips with my current position with sales and marketing.

2. What are some of the challenges you face?

It takes time to create awareness and see the success of a project which means it can be challenging to convince the Ministry of Economy that it's worth the investment. When a clinic is alone, it can be very difficult to promote and attract customers, but once you have a few together, it is much easier. The market is constantly growing, yet we are not really monitoring it, and the lack of data can also become an obstacle because, without an effective way to track consumer analytics, we don't have the data to show people changes in growth rate. However, we are working on creating a system, along with a few consultancies, to collect that information because we're slowly becoming more successful every day. Another important factor for us is staying on top of the newest procedures and what is becoming popular in the industry.

3. How will Medical Travel Europe continue to stay ahead of the competition?

For us, staying ahead of the competition was about gaining the support of the Polish government which helps to subsidize our projects. Although competitions is growing, I also have many connections abroad through my networking which competitors don't have.

We will also continue building up our competency and knowledge of the market. I don't believe in keeping knowledge to myself, it should be shared because, with more people involved, you can do so much more. I am a speaker and lecturer to MBA healthcare students in Poland and we also host training sessions. We've managed to tap into a huge niche in the Polish market and no one has knowledge like we do. There's no way to know where we'll be in the future because there are so many directions we could go in. I'm always open for new projects and advancements and you never know what could happen in the long-term. Just three years ago, I was completely alone in this field, now it's a booming industry.