Promoting Disruptive Thinking
Mary Dean, Global Head of Marketing, Nestle Purina PetCare
Related Trend Reports
Billboards, Branding, Business, Celeb Products, Commercials, Food, Gadgets, Internet, Leaders, Media, Pets, Pop Culture, Tech![](https://cdn.trendhunterstatic.com/phpthumbnails/231/231901/231901_1_468.jpeg)
2 Questions with Mary
What makes an innovative culture? How do you create a culture of innovation?
Nestle Purina PetCare breeds a culture of innovation. We truly believe pets and people are better together and maintain an office space where animals and humans can interact organically. We eat, breathe and sleep pets and that is our silver bullet for coming up with better insights and how to stay at the cutting edge. The culture is open, collaborative and always strives for continuous improvement. Another dimension to our culture is our strong record of success. Our culture expects to win and this pushes the entire team to be more efficient, strategic and better than before.
Looking to the future, how is Nestle Purina PetCare going to maintain being a leader in innovation?
We have to not rest on our laurels, avoid complacency and remain vigilant in monitoring trends. In accordance, we have to be more experimental and view failure as a learning opportunity. All of this in combination will further our success and perpetuate our goal of continuously enhancing pets' lives.
References: purina, products.nestle
Featured Articles
![Pet Schadenfreude](https://cdn.trendhunterstatic.com/phpthumbnails/201/201758/201758_1_468.jpeg?auto=webp)
Pet Schadenfreude
Pet praise takes a different turn with owners mocking their furry friends
![Meme Celebrity](https://cdn.trendhunterstatic.com/phpthumbnails/190/190018/190018_1_468.jpeg?auto=webp)
Meme Celebrity
Online phenomenons are becoming real-world power influencers
![Pet Pampering](https://cdn.trendhunterstatic.com/phpthumbnails/94/94439/94439_1_468.jpeg?auto=webp)
Pet Pampering
Specialty services for pets place human significance on our furry friends
![Animalized Marketing](https://cdn.trendhunterstatic.com/phpthumbnails/231/231472/231472_1_468.jpeg?auto=webp)
Animalized Marketing
The use of pets in ads evolves to convey familiarity, humor and youthfulness
![Modernized Pet](https://cdn.trendhunterstatic.com/phpthumbnails/190/190627/190627_1_468.jpeg?auto=webp)
Modernized Pet
Consumers wish to have pet products that are both functional and beautiful
![Pet Vitality](https://cdn.trendhunterstatic.com/phpthumbnails/224/224931/224931_1_468.jpeg?auto=webp)
Pet Vitality
Projecting health concerns onto their pets, consumers invest in advanced pet care
![Pet GPS](https://cdn.trendhunterstatic.com/phpthumbnails/133/133157/133157_1_468.jpeg?auto=webp)
Pet GPS
Keeping tabs on a pooch or feline has never been so easy
![Purified Pet](https://cdn.trendhunterstatic.com/phpthumbnails/199/199381/199381_1_468.jpeg?auto=webp)
Purified Pet
The demand for organic and local food extends to the pets of concerned consumers
![PETomatic](https://cdn.trendhunterstatic.com/phpthumbnails/167/167465/167465_1_468.jpeg?auto=webp)
PETomatic
Hi-tech innovations automate the act of caring for your furry friends