Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,818 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,557 cutting edge ideas.

Differentiating Products in a Competitive Market

Linda Stephenson, CEO, Mèreadesso
Katie Pagnotta
October 30th, 2013
Linda Stephenson, CEO at Mèreadesso, is a chemist, biologist and botanist by profession and has been in the beauty industry for 25 years. She boasts an illustrious career and was a former cosmetic executive working with world-class cosmetic brands such as MAC and Estée Lauder. Ten years ago, Stephenson began her own consultancy and was helping corporations to develop their own product lines. It wasn’t until five years ago that it dawned on Linda to create her own line. She saw room for growth and seized the opportunity to formulate her own value innovation. It has been her life’s work and the result is Mèreadesso. The extraordinary line of multi-purpose products is simple, easy to use, effective and on the rise.

4 Questions with Linda

How do you motivate your team to come up with ideas?

What differentiates our effortless products from others is the fact that we offer one-step products for everyone. For instance, our ‘ALL-IN-ONE’ moisturizer is unisex and for all skin types. It does not compromise ingredients or effectiveness and works to make your skincare regime simple. We derive our motivation from personal pet peeves and attempt to provide smart solutions to make everyday routines easier.

What makes an innovative culture? How do you create a culture of innovation?

It is pretty basic; I hire people that I like. They are incredibly skilled and have the ability to work hard and independently. A positive attitude is almost as important as a candidate’s background and technical skill set. There is a personality that works in sync with our team and our enthusiasm and belief in Mèreadesso is infectious.

How do you identify trends? What resources does your team use to spot trends and consumer insights?

There is an advantage to being in the beauty industry for so long. I make an effort to never exclude a certain group. Nowadays, trending occurs rapidly and is changing at lightening speed. There is no lag in markets due to social media, the Internet and it is evolving quickly. We try to keep a pulse on global and local trends and insights. We need to constantly be expanding our horizons and be in tune with political and international shifts. This is integral for cosmetic regulations and developing new products.

Looking to the future, how is Mèreadesso going to be a leader in innovation?


We are constantly growing and becoming more relevant to the consumer. I think our point of differentiation is resonating with our broad consumer base. I do not desire to become a mega brand, but every product will be clear, concise, solve a problem and make the consumers’ lives better and easier.
References: mereadesso, mereadesso