Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 298,044 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 395,611 cutting edge ideas.

Building Around the User Experience

Gregg Spiridellis, Co-Founder and CEO, JibJab Media Inc.
Anne Booth
March 13th, 2014
Gregg Spiridellis is the Co-Founder and CEO of JibJab Media Inc. and founded the company with his brother Evan. Gregg's previous job had nothing to do with comedy or entertainment, as he was working at Goldman Sachs and Bear Stearns. After graduating Wharton with his MBA, Gregg soon found that his passion revolved around the Internet.

After beginning an online entertainment company with his brother, the two created a video called 'This Land' which became a viral sensation overnight. Peter Jennings from ABC News named Gregg and Evan "People of the Year," and the brothers have used this attention to propel JibJab's global success. Gregg and Evan have continued the fun and excitement with their new brand for kids, StoryBots.

5 Questions with Gregg Spiridellis

1. How does your team generate new ideas?

Back when it was just my brother and I, he was sitting at the other end of the desk, and there was loosely structured dialogue, and a lot of relying on different skill sets. It was different innovating early on, with just the two of us. We had to look at trying to grow our audience by X percent, and make sure that the ideas, and initiatives were as clear as possible.

We had to have ideas in the context of what the company was trying to do. Now that we have 50 plus people, we didn't want people to feel that their ideas were getting dropped into a black hole. We have to have constant communication, and let the employees contextualize ideas.

2. Do you have specific rituals for re-setting your team to be creative?

We're breaking down the walls between the functions, and remaining product-centric. We'll continue to build the organization around the user experience, as opposed to the functional. The functional walls stifle creativity.

We're using all hands, and breaking into smaller teams. When the teams are brainstorming, we'll also bring in an animator. There're so many good ideas coming from brainstorming sessions. Although, sometimes we're too close to it, and we have to get outside of the office to get a great idea. Consistent feedback is also important.

My brother and I go out to a cabin in the woods a couple times a month. Some of the bigger strategies come when we have four walls of free-thinking. When you can't think outside of the tactical, you have to get outside of the office.

In our Santa Monica office, ideas come at all times, and 99% of collaboration begins in the office. A lot of time, if we need directional shifting of ideas, we'll get outside of the day to day. Idea generation is happening on the path we are on.

3. Has there ever been an instance where another industry has influenced an innovation at your company?


Not really. Neither my brother or myself came from entertainment backgrounds. We solve problems with new approaches by taking risks, instead of looking at other people. We don't model off of other industries, we hire people who are problem-solvers.

4. What makes an innovative culture? How do you create a culture of innovation?

It means challenging things as you grow. As creative founders, we want to grow an organization by generating ideas, organizing, and empowering people on products as opposed to functions. It's about clearly defining initiatives and goals, and empowering people to achieve objectives.

If you want to be an innovative company, you need passion, and passionate people won't work with you if you give them a checklist. You have to create a framework, where you trust the creative energy.

5. Looking to the future, how is JibJab going to be a leader in innovation?

I think it's by building an organization, and a culture that rewards innovation at all levels. My brother and I see our jobs as hiring great people, great talent, and great work.
References: jibjab, storybots