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3 Food Marketing Tactics That Get a Product Noticed

Michael Hemsworth
June 20th, 2013

Related Trend Reports

Branding, Food, Health, Lifestyle, Marketing
There is no shortage of avenues to explore when it comes to food marketing tactics, but pinpointing the most palpable ones is a more confident way for a brand to boost exposure. Here are three tips to help get the most out of any campaign:

Pinpoint what’s different – It’s important to keep a focus on what sets a certain product apart. Consumables are perused by customers on a daily basis, so making sure to connect with them quickly and in a curt manner to let them know what sets the product above the others can lead them towards trying it out.

Keep things simple – If a product is manufactured in a special way or contains unique ingredients, these are points of interest to focus on within the marketing, but if it’s too confusing or jargon-like it can be quickly dismissed. Scale things down to simple language that’s to the point, yet packed with all the must-know information.

Focus on the experience – Food is an essential part of everyone’s daily routine, but it’s the experience surrounding it that can help boost the likelihood of attracting consumers to your brand. Creating a balance between taste and experience can help make for a more comprehensive campaign that will attract customers on more than one level.

Making sure to think critically when it comes to food marketing tactics can help to put your brand in a stronger light than the competition. Trend Hunter’s Food Trend Report identifies the key trends at play that can help a brand stay informed with the latest innovations to better understand the key areas to explore.