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About the Television Report

The Television Trend Report gathers informative insight about television trends ranging from LCD and LED television screens to breakthroughs in 3D television technology. In an age where streaming television programs and watching free shows online is common practice, companies must understand this shift in the market. Television stations are moving on from analog display to high definition resolution, meeting the demand for better quality while adhering to different viewing patterns among consumers. Finally, as these viewing patterns evolve, it is imperative for businesses in the industry to stay informed on which television innovations will dictate future products.

Who It's For

Our consumer-based research is for companies in need of an innovative jump-start to help fuel the creative process. Broadcasters, multimedia corporations, electronics manufacturers, advertisers and retailers will gain valuable insight about trends cultivated from the consumer. Anyone in the entertainment industry looking for fresh ideas and a source of inspiration will find them in the Television Trend Report.

Discover what trends appeal to consumers and where the future of the industry is headed with detailed insight and crowd-sourced data found in our Television Trend Report.

The Television Trend Report, last published on Aug 18, 2015, includes 152 PRO Trends and 760 examples of television market research and television consumer trends related to: LCDs, HDTV, flatscreens, LEDs, streaming and television trends.

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Methodology

Our television research is based on Trend Hunter's crowdsourced television articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 152 Television PRO Trends = 152 Powerpoint Pages Television PPT Report
• 760 Television Examples

Online Extras With Full Subscription

• 106 Television Videos (Online) Television Videos
• 4,560 Television Images (Online) Television Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Television Pro Trends

Each Television PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television articles, videos and images. Examples:

Cultured Sentiment Romantic occasions receive a humorous overhall with notorious pop culture icons Implications - Taking a lighthearted approach to traditionally emotional occasions, consumers are turning to products and imagery that reference notorious, mass media icons. Swapping romantic gestures and loving quotes for references to rap stars and infamous Hollywood actors, these unique sentiments are using the popularity of these icons to not only spark conversation, but also to add a hint of sarcasm and humor to the experience.
Cultured Sentiment
Romantic occasions receive a humorous overhall with notorious pop culture icons
5 Examples + Score + Implications


Parenting Authenticity Brands connect with millennial parents through marketing transparency Implications - As millennials begin to have children of their own, many of the values associated with the demographic are carried over into parenting purchases. In the hopes of building trust among young millennial parents, brands are highlighting a dedication to health and sustainability with comedic, honest representations of the complexities of modern parenting.
Parenting Authenticity
Brands connect with millennial parents through marketing transparency
6 Examples + Score + Implications


Media Feminization Communication outlets customize content to female audiences Implications - New forms of communications are customizing content based on issues, needs and interests specific to women. On top of addressing a powerful, unique and dynamic audience base, this media shift is aligned with global socio-political changes influencing surges in feminism and gender equality. As a result, brands are tuning into matters central to both women and men.
Media Feminization
Communication outlets customize content to female audiences
4 Examples + Score + Implications


Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Extravagant Cinema Upscale movie theaters offer consumers affordable glamour Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Extravagant Cinema
Upscale movie theaters offer consumers affordable glamour
4 Examples + Score + Implications


Personalized Press Media platforms opt for custom, individually tailored features Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.
Personalized Press
Media platforms opt for custom, individually tailored features
4 Examples + Score + Implications


Newsworthy Viral Traditional media agencies partner with social apps to engage consumers Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm.
Newsworthy Viral
Traditional media agencies partner with social apps to engage consumers
4 Examples + Score + Implications


Iconic Illumination Celebrities are deified through tongue-in-cheek products Implications - DIY gurus are applying pop cultural elements to the design and packaging of candles. Reflective of the cult-like obsession with current and past celebrities, bringing recognizable faces to bathrooms, kitchens and living rooms in the interest of consumers looking to publicize their fandom as a means of defining themselves.
Iconic Illumination
Celebrities are deified through tongue-in-cheek products
4 Examples + Score + Implications


PLUS 146 more Television PRO Trends and 760 examples!



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