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About the Television Report

The Television Trend Report gathers informative insight about television trends ranging from LCD and LED television screens to breakthroughs in 3D television technology. In an age where streaming television programs and watching free shows online is common practice, companies must understand this shift in the market. Television stations are moving on from analog display to high definition resolution, meeting the demand for better quality while adhering to different viewing patterns among consumers. Finally, as these viewing patterns evolve, it is imperative for businesses in the industry to stay informed on which television innovations will dictate future products.

Who It's For

Our consumer-based research is for companies in need of an innovative jump-start to help fuel the creative process. Broadcasters, multimedia corporations, electronics manufacturers, advertisers and retailers will gain valuable insight about trends cultivated from the consumer. Anyone in the entertainment industry looking for fresh ideas and a source of inspiration will find them in the Television Trend Report.

Discover what trends appeal to consumers and where the future of the industry is headed with detailed insight and crowd-sourced data found in our Television Trend Report.

The Television Trend Report, last published on Oct 28, 2014, includes 125 PRO Trends and 625 examples of television market research and television consumer trends related to: LCDs, HDTV, flatscreens, LEDs, streaming and television trends.

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Methodology

Our television research is based on Trend Hunter's crowdsourced television articles and 2,153,000,000 total views of data. [Learn More]

Report Contents

• 125 Television PRO Trends = 125 Powerpoint Pages Television PPT Report
• 625 Television Examples

Online Extras With Full Subscription

• 88 Television Videos (Online) Television Videos
• 3,750 Television Images (Online) Television Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Television Pro Trends

Each Television PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television articles, videos and images. Examples:

Digital Dining Marketing Food brands tie in social media to push the social aspect of eating Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online.
Digital Dining Marketing
Food brands tie in social media to push the social aspect of eating
4 Examples + Score + Implications


Contoured TV A demand for immersive entertainment sees curved screens popularized Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism.
Contoured TV
A demand for immersive entertainment sees curved screens popularized
6 Examples + Score + Implications


Oversized Entertainment Despite a shift towards mobile tech, TV size grows to meet consumer demand Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices.
Oversized Entertainment
Despite a shift towards mobile tech, TV size grows to meet consumer demand
7 Examples + Score + Implications


Artistic TV Televisions are literally transformed into works of art for the design-conscious Implications - The television is the focal point for living rooms around the world, but as consumers come to focus more on design aesthetic, the entertainment staple has received a fashionable overhaul. Literally transforming TV sets into art, the designs highlight preference for function as well as fashion.
Artistic TV
Televisions are literally transformed into works of art for the design-conscious
4 Examples + Score + Implications


Niche Fandom Celeb merchandise takes an eclectic turn as consumers crave customization Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
Niche Fandom
Celeb merchandise takes an eclectic turn as consumers crave customization
4 Examples + Score + Implications


Omnipresent Entertainment Hyper-convenient media streaming means there's never an absence of fun Implications - At this point in the digital revolution, most consumers are at least passively plugged in to some sort of device at all times. Making this connection more active means creating more omnipresent entertainment through hyper-convenient media streaming. This satiates the consumer desire for constant stimulation, as well as ease of everyday living.
Omnipresent Entertainment
Hyper-convenient media streaming means there's never an absence of fun
8 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Cross-Media Promotions TV shows turn to unexpected marketing tactics to encourage fandom Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
Cross-Media Promotions
TV shows turn to unexpected marketing tactics to encourage fandom
6 Examples + Score + Implications


PLUS 119 more Television PRO Trends and 625 examples!



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