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About the Television Report

The Television Trend Report gathers informative insight about television trends ranging from LCD and LED television screens to breakthroughs in 3D television technology. In an age where streaming television programs and watching free shows online is common practice, companies must understand this shift in the market. Television stations are moving on from analog display to high definition resolution, meeting the demand for better quality while adhering to different viewing patterns among consumers. Finally, as these viewing patterns evolve, it is imperative for businesses in the industry to stay informed on which television innovations will dictate future products.

Who It's For

Our consumer-based research is for companies in need of an innovative jump-start to help fuel the creative process. Broadcasters, multimedia corporations, electronics manufacturers, advertisers and retailers will gain valuable insight about trends cultivated from the consumer. Anyone in the entertainment industry looking for fresh ideas and a source of inspiration will find them in the Television Trend Report.

Discover what trends appeal to consumers and where the future of the industry is headed with detailed insight and crowd-sourced data found in our Television Trend Report.

The Television Trend Report, last published on Oct 01, 2014, includes 121 PRO Trends and 605 examples of television market research and television consumer trends related to: LCDs, HDTV, flatscreens, LEDs, streaming and television trends.

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Methodology

Our television research is based on Trend Hunter's crowdsourced television articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 121 Television PRO Trends = 121 Powerpoint Pages Television PPT Report
• 605 Television Examples

Online Extras With Full Subscription

• 85 Television Videos (Online) Television Videos
• 3,630 Television Images (Online) Television Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Television Pro Trends

Each Television PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television articles, videos and images. Examples:

Niche Fandom Celeb merchandise takes an eclectic turn as consumers crave customization Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods.
Niche Fandom
Celeb merchandise takes an eclectic turn as consumers crave customization
4 Examples + Score + Implications


Omnipresent Entertainment Hyper-convenient media streaming means there's never an absence of fun Implications - At this point in the digital revolution, most consumers are at least passively plugged in to some sort of device at all times. Making this connection more active means creating more omnipresent entertainment through hyper-convenient media streaming. This satiates the consumer desire for constant stimulation, as well as ease of everyday living.
Omnipresent Entertainment
Hyper-convenient media streaming means there's never an absence of fun
8 Examples + Score + Implications


Editorial Fandom Famed franchises and fashion collide to the delight of fans Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
6 Examples + Score + Implications


Cross-Media Promotions TV shows turn to unexpected marketing tactics to encourage fandom Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
Cross-Media Promotions
TV shows turn to unexpected marketing tactics to encourage fandom
6 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Beyond Visual Technology that crosses senses adds appeal for consumers Implications - Synesthesia, a talent once seen as a disability, is the ability to mentally cross senses. A step further, it has become an inspiration for innovation in the tech realm, as consumers seek more unique forms of entertainment. The appeal of being able to hear an image or smell a sound is not just a novelty, it's a means of using technology to break natural boundaries and ultimately, redefine communication.
Beyond Visual
Technology that crosses senses adds appeal for consumers
5 Examples + Score + Implications


Participative Kids Tech Movement is encouraged through tech devices to get kids more active Implications - In an ironic move, parents are turning to tech to encourage physical activity among youths. Providing games and activities that require physical participation, these techniques reflect a happy medium between technological and tangible play.
Participative Kids Tech
Movement is encouraged through tech devices to get kids more active
4 Examples + Score + Implications


Cultured Sweets Traditional junk food recipes are given an artistic overhaul Implications - Adding a cultural aspect, consumers are enhancing sweets and junk food varieties with an artistic edge. Turning favorites like marshmallows and cupcakes into petite works of art, these revamped desserts speak to a desire to maintain childhood indulgences while engaging in more creative and mature forms of expression.
Cultured Sweets
Traditional junk food recipes are given an artistic overhaul
8 Examples + Score + Implications


PLUS 115 more Television PRO Trends and 605 examples!



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