ALL > Technology > Television Trend Report


About the Television Report

The Television Trend Report gathers informative insight about television trends ranging from LCD and LED television screens to breakthroughs in 3D television technology. In an age where streaming television programs and watching free shows online is common practice, companies must understand this shift in the market. Television stations are moving on from analog display to high definition resolution, meeting the demand for better quality while adhering to different viewing patterns among consumers. Finally, as these viewing patterns evolve, it is imperative for businesses in the industry to stay informed on which television innovations will dictate future products.

Who It's For

Our consumer-based research is for companies in need of an innovative jump-start to help fuel the creative process. Broadcasters, multimedia corporations, electronics manufacturers, advertisers and retailers will gain valuable insight about trends cultivated from the consumer. Anyone in the entertainment industry looking for fresh ideas and a source of inspiration will find them in the Television Trend Report.

Discover what trends appeal to consumers and where the future of the industry is headed with detailed insight and crowd-sourced data found in our Television Trend Report.

The Television Trend Report, last published on Jul 21, 2015, includes 137 PRO Trends and 685 examples of television market research and television consumer trends related to: LCDs, HDTV, flatscreens, LEDs, streaming and television trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our television research is based on Trend Hunter's crowdsourced television articles and 2,422,000,000 total views of data. [Learn More]

Report Contents

• 137 Television PRO Trends = 137 Powerpoint Pages Television PPT Report
• 685 Television Examples

Online Extras With Full Subscription

• 96 Television Videos (Online) Television Videos
• 4,110 Television Images (Online) Television Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Television Pro Trends

Each Television PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television articles, videos and images. Examples:

Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Extravagant Cinema Upscale movie theaters offer consumers affordable glamour Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Extravagant Cinema
Upscale movie theaters offer consumers affordable glamour
4 Examples + Score + Implications


Personalized Press Media platforms opt for custom, individually tailored features Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.
Personalized Press
Media platforms opt for custom, individually tailored features
4 Examples + Score + Implications


Newsworthy Viral Traditional media agencies partner with social apps to engage consumers Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm.
Newsworthy Viral
Traditional media agencies partner with social apps to engage consumers
4 Examples + Score + Implications


Iconic Illumination Celebrities are deified through tongue-in-cheek products Implications - DIY gurus are applying pop cultural elements to the design and packaging of candles. Reflective of the cult-like obsession with current and past celebrities, bringing recognizable faces to bathrooms, kitchens and living rooms in the interest of consumers looking to publicize their fandom as a means of defining themselves.
Iconic Illumination
Celebrities are deified through tongue-in-cheek products
4 Examples + Score + Implications


Portable Projection Customers opt for convenient and compact screening devices Implications - Consumers are choosing portable projection devices that showcase digital content in a convenient, easy-to-use manner. These mobile tools help brands serve clients desiring entertainment products that best serve today's tech-savvy on-the-go lifestyles. The mobile features also expand the reach of designs as they can be used in large and compact spaces.
Portable Projection
Customers opt for convenient and compact screening devices
5 Examples + Score + Implications


Multitasking TV Television no longer functions as a standalone entertainment piece Implications - For today's consumer who is constantly engaged in multimedia content, television on its own will no longer suffice. As a result, televisions are incorporating multi-screen elements and the ability to surf online, play music and more through a device once reserved specifically for viewing simple programming.
Multitasking TV
Television no longer functions as a standalone entertainment piece
4 Examples + Score + Implications


Pastime Programming Simple-to-use programming tools help people dabble in the development world Implications - As programming and coding becomes a more covetable (and in demand) skill, companies respond in kind with training tools and programs to make learning more accessible. With this information being made available earlier on and in easy-to-use formats, consumers are able to play a bigger, more active role in the tech world.
Pastime Programming
Simple-to-use programming tools help people dabble in the development world
6 Examples + Score + Implications


PLUS 131 more Television PRO Trends and 685 examples!



Boost your television consumer insight!
Three options to kick-start your innovation...


1. Television Trend Report

137 Television PRO Trends
Television Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Television & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%