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About the Television Report

The Television Trend Report gathers informative insight about television trends ranging from LCD and LED television screens to breakthroughs in 3D television technology. In an age where streaming television programs and watching free shows online is common practice, companies must understand this shift in the market. Television stations are moving on from analog display to high definition resolution, meeting the demand for better quality while adhering to different viewing patterns among consumers. Finally, as these viewing patterns evolve, it is imperative for businesses in the industry to stay informed on which television innovations will dictate future products.

Who It's For

Our consumer-based research is for companies in need of an innovative jump-start to help fuel the creative process. Broadcasters, multimedia corporations, electronics manufacturers, advertisers and retailers will gain valuable insight about trends cultivated from the consumer. Anyone in the entertainment industry looking for fresh ideas and a source of inspiration will find them in the Television Trend Report.

Discover what trends appeal to consumers and where the future of the industry is headed with detailed insight and crowd-sourced data found in our Television Trend Report.

The Television Trend Report, last published on Mar 16, 2015, includes 130 PRO Trends and 650 examples of television market research and television consumer trends related to: LCDs, HDTV, flatscreens, LEDs, streaming and television trends.

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Methodology

Our television research is based on Trend Hunter's crowdsourced television articles and 2,340,000,000 total views of data. [Learn More]

Report Contents

• 130 Television PRO Trends = 130 Powerpoint Pages Television PPT Report
• 650 Television Examples

Online Extras With Full Subscription

• 91 Television Videos (Online) Television Videos
• 3,900 Television Images (Online) Television Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample Television Pro Trends

Each Television PRO Trend is on its own slide with implications, a quantified score, and examples linked to online television articles, videos and images. Examples:

Pastime Programming Simple-to-use programming tools help people dabble in the development world Implications - As programming and coding becomes a more covetable (and in demand) skill, companies respond in kind with training tools and programs to make learning more accessible. With this information being made available earlier on and in easy-to-use formats, consumers are able to play a bigger, more active role in the tech world.
Pastime Programming
Simple-to-use programming tools help people dabble in the development world
6 Examples + Score + Implications


Remixed Nostalgia Consumers search for ways to enjoy past pop culture in new forms Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content.
Remixed Nostalgia
Consumers search for ways to enjoy past pop culture in new forms
6 Examples + Score + Implications


Immersive Environment Multimedia simulations appeal to escapism Implications - As consumers become desensitized to free online entertainment, the bar is raised higher for stimulation, spawning entirely immersive environments. More akin to something seen at an amusement park, these holistic exhibitions combine technology, decor, and more for a detailed transportive experience appealing to a need for escapism.
Immersive Environment
Multimedia simulations appeal to escapism
6 Examples + Score + Implications


Diversified Flavor Targeting Hispanics, brands market ingredients that speak to cultural heritage Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
Diversified Flavor
Targeting Hispanics, brands market ingredients that speak to cultural heritage
6 Examples + Score + Implications


Pop Culture Vintage Retro elements of the entertainment world enter the fashion market Implications - Looking to profess pop culture prowess, consumers are expressing their knowledge of the entertainment world with retro imagery. This blending of cultural elements denotes demand for nostalgia in fashion for cohesive products that are custom to the consumers' individual taste and preference.
Pop Culture Vintage
Retro elements of the entertainment world enter the fashion market
7 Examples + Score + Implications


Anarchist Entertainment Consumer-controlled media streaming gives control to the crowd Implications - As the information age rages on, the demand for an untouched counter-narrative rises, leaking into areas from literature to media entertainment. The first area to take full advantage of this desire is livestreaming, providing devices and apps to allow consumers full control over entertainment. Turning spectators into content creators empowers consumers and adds richness to live-streamed entertainment.
Anarchist Entertainment
Consumer-controlled media streaming gives control to the crowd
4 Examples + Score + Implications


Brand Deconstruction Organizations appear more approachable by reverting to simplicity Implications - It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd.
Brand Deconstruction
Organizations appear more approachable by reverting to simplicity
4 Examples + Score + Implications


Printed Fandom Consumers turn to 3D printing for personal pop culture expression Implications - Maker culture is expanding to digital customization as a way to boost fan appreciation. Customizing merchandise and TV memorabilia with 3D-printing techniques, consumers are using technology as a source for not only convenience, but pop culture involvement, allowing for a more customized form of fandom.
Printed Fandom
Consumers turn to 3D printing for personal pop culture expression
4 Examples + Score + Implications


PLUS 124 more Television PRO Trends and 650 examples!



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