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About the Paper Report

The Paper Trend Report examines a wide variety of innovations in the paper industry. With our cutting edge and crowd-sourced research, companies will have access to a multitude of trends, including original wall paper designs, origami, office supplies, bizarre stationery products and more. Paper planes made into envelopes, unique wedding invitations and bizarre paper design concepts are all current methods of capturing consumer attention, demonstrating a need for more attention-grabbing advertising techniques.

Who It's For

The Paper Report is ideal for companies that use paper for commercial use. Party planners sending out invitations, stationery and even home designers looking for wall paper inspiration will all benefit from Trend Hunter’s cutting edge research.

Gain a competitive advantage in product development with our Paper Trend Report.

The Paper Trend Report, last published on Jun 30, 2015, includes 400 PRO Trends and 2,000 examples of paper market research and paper consumer trends related to: wall paper, origami, office supplies, stationery, invitations and paper trends.

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Methodology

Our paper research is based on Trend Hunter's crowdsourced paper articles and 2,402,000,000 total views of data. [Learn More]

Report Contents

• 400 Paper PRO Trends = 400 Powerpoint Pages Paper PPT Report
• 2,000 Paper Examples

Online Extras With Full Subscription

• 280 Paper Videos (Online) Paper Videos
• 12,000 Paper Images (Online) Paper Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Paper Pro Trends

Each Paper PRO Trend is on its own slide with implications, a quantified score, and examples linked to online paper articles, videos and images. Examples:

Bespoke Footwear DIY shoe products create hyper-customized options for young audiences Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction.
Bespoke Footwear
DIY shoe products create hyper-customized options for young audiences
4 Examples + Score + Implications


Personalized Press Media platforms opt for custom, individually tailored features Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.
Personalized Press
Media platforms opt for custom, individually tailored features
4 Examples + Score + Implications


Streamlined Feedback Brands encourage customer feedback through user-friendly technology Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service.
Streamlined Feedback
Brands encourage customer feedback through user-friendly technology
5 Examples + Score + Implications


Newsworthy Viral Traditional media agencies partner with social apps to engage consumers Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm.
Newsworthy Viral
Traditional media agencies partner with social apps to engage consumers
4 Examples + Score + Implications


Expressive Gamer Video game enthusiasts adopt blunt gamer decor for outward expression Implications - As gamer culture grows in momentum due to consumer involvement both online and in the media, a desire to outwardly display those interests through decor and aesthetics is on the rise. Boldly representing their admiration for classic video games and characters, consumers are trading in contemporary designs for more outlandish alternatives. These examples illustrate a shift toward a more confident and expressive gaming culture.
Expressive Gamer
Video game enthusiasts adopt blunt gamer decor for outward expression
5 Examples + Score + Implications


Undergarment Neutrality Fashion labels reject the gender binary through neutral underwear designs Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
Undergarment Neutrality
Fashion labels reject the gender binary through neutral underwear designs
4 Examples + Score + Implications


Virtual Training Professions of all kind turn to VR for accurate and efficient education Implications - A clever means to ensuring the accuracy and efficiency of complex employee training programs, virtual reality tools have the power to streamline the process while lessening the strain on human resources. In simulating the multisensory stresses likely to be faced on the job, employers can invest in the preparedness of employees on all fronts and in ways that could potentially prove more exact than traditional means.
Virtual Training
Professions of all kind turn to VR for accurate and efficient education
4 Examples + Score + Implications


Sustainable Produce Produce packaging adopts eco-friendly designs to showcase awareness Implications - Showcasing a commitment to sustainable standards, fruit and vegetable brands are turning to eco-friendly packaging designs for authenticity. Wrapping produce in packages that are biodegradable or easy to reuse, brands are seeking to not only participate in sustainable business tactics, but do so in a way that encourages consumer involvement and support.
Sustainable Produce
Produce packaging adopts eco-friendly designs to showcase awareness
4 Examples + Score + Implications


PLUS 394 more Paper PRO Trends and 2,000 examples!



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