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About the Paper Report

The Paper Trend Report examines a wide variety of innovations in the paper industry. With our cutting edge and crowd-sourced research, companies will have access to a multitude of trends, including original wall paper designs, origami, office supplies, bizarre stationery products and more. Paper planes made into envelopes, unique wedding invitations and bizarre paper design concepts are all current methods of capturing consumer attention, demonstrating a need for more attention-grabbing advertising techniques.

Who It's For

The Paper Report is ideal for companies that use paper for commercial use. Party planners sending out invitations, stationery and even home designers looking for wall paper inspiration will all benefit from Trend Hunter’s cutting edge research.

Gain a competitive advantage in product development with our Paper Trend Report.

The Paper Trend Report, last published on Oct 21, 2014, includes 313 PRO Trends and 1,565 examples of paper market research and paper consumer trends related to: wall paper, origami, office supplies, stationery, invitations and paper trends.

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Methodology

Our paper research is based on Trend Hunter's crowdsourced paper articles and 2,112,000,000 total views of data. [Learn More]

Report Contents

• 313 Paper PRO Trends = 313 Powerpoint Pages Paper PPT Report
• 1,565 Paper Examples

Online Extras With Full Subscription

• 219 Paper Videos (Online) Paper Videos
• 9,390 Paper Images (Online) Paper Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Paper Pro Trends

Each Paper PRO Trend is on its own slide with implications, a quantified score, and examples linked to online paper articles, videos and images. Examples:

Streamlining Nutrition Seeking efficiency, consumers turn to all-in-one health food kits Implications - Despite the health benefits of nutritional meals, extra preparation and costs can often deter consumers tight on time. Making healthy consumption easier, nutritional kits and dinner baskets help make the process of healthy eating much more efficient, particularly for busy parents. This shift speaks to a desire for more customized and individually curated meals.
Streamlining Nutrition
Seeking efficiency, consumers turn to all-in-one health food kits
4 Examples + Score + Implications


Seasonal Customization Consumers opt for DIY techniques to add personal touches to holiday decor Implications - Moving away from the typical aesthetics found in store-bought products, consumers are turning to DIY activities to add individuality to holiday decor. Making Christmas trees and gift wrapping using unexpected materials, consumers are heightening seasonal experiences with greater sentimental features. This reflects a need to maintain tradition in a more creative and personalized manner.
Seasonal Customization
Consumers opt for DIY techniques to add personal touches to holiday decor
6 Examples + Score + Implications


Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Upscaling Takeout Fast food brands use upscale marketing to negate industry stereotypes Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
Upscaling Takeout
Fast food brands use upscale marketing to negate industry stereotypes
5 Examples + Score + Implications


Exclamatory Eco Brands create packaging that overtly preaches sustainability Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living.
Exclamatory Eco
Brands create packaging that overtly preaches sustainability
4 Examples + Score + Implications


Plantable Branding Biodegrable branding is accelerated with plantable packaging designs Implications - A growing emphasis on sustainable living has brands heightening their designs with a greater focus on sustainability. Offering users the ability to actually plant or grow plants using packaging materials, brands are making the process of sustainable living more streamlined and integrated into everyday life.
Plantable Branding
Biodegrable branding is accelerated with plantable packaging designs
4 Examples + Score + Implications


Re-Purposed Packaging Conveying eco awareness, brands turn to recycled packaging material Implications - Seeking to convey a more natural aesthetic, brands are turning to recycled packaging designs for sustainable appeal. Re-purposing materials such as newspaper and paper cards, brands are using an eco-friendly aesthetic to showcase a sense of awareness, illustrating commitment through branding techniques.
Re-Purposed Packaging
Conveying eco awareness, brands turn to recycled packaging material
4 Examples + Score + Implications


Accessory Play Seeking a childhood connection, consumers turn to toy-inspired accessories Implications - Seeking to maintain a childhood link, consumers are turning to products that fuse youthful elements with more mature, adult accessories. Transforming iconic toys and playthings into everyday jewelry pieces, brands are using elements of play to add nostalgia and familiarity to their products, allowing consumers to savor childhood activities in a more refined, adult manner.
Accessory Play
Seeking a childhood connection, consumers turn to toy-inspired accessories
5 Examples + Score + Implications


PLUS 307 more Paper PRO Trends and 1,565 examples!



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