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About the Paper Report

The Paper Trend Report examines a wide variety of innovations in the paper industry. With our cutting edge and crowd-sourced research, companies will have access to a multitude of trends, including original wall paper designs, origami, office supplies, bizarre stationery products and more. Paper planes made into envelopes, unique wedding invitations and bizarre paper design concepts are all current methods of capturing consumer attention, demonstrating a need for more attention-grabbing advertising techniques.

Who It's For

The Paper Report is ideal for companies that use paper for commercial use. Party planners sending out invitations, stationery and even home designers looking for wall paper inspiration will all benefit from Trend Hunter’s cutting edge research.

Gain a competitive advantage in product development with our Paper Trend Report.

The Paper Trend Report, last published on Jul 21, 2015, includes 405 PRO Trends and 2,025 examples of paper market research and paper consumer trends related to: wall paper, origami, office supplies, stationery, invitations and paper trends.

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trend research methodology

Methodology

Our paper research is based on Trend Hunter's crowdsourced paper articles and 2,423,000,000 total views of data. [Learn More]

Report Contents

• 405 Paper PRO Trends = 405 Powerpoint Pages Paper PPT Report
• 2,025 Paper Examples

Online Extras With Full Subscription

• 284 Paper Videos (Online) Paper Videos
• 12,150 Paper Images (Online) Paper Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Paper Pro Trends

Each Paper PRO Trend is on its own slide with implications, a quantified score, and examples linked to online paper articles, videos and images. Examples:

Designer Organization Design-focused desk supplies offer consumers individual expression at work Implications - Ultramodern desk accessories provide office workers with a mode of individual expression while upgrading the work environment to one that is more aesthetically pleasing. Such design-focused items are often made from upscale materials and speak to the progression of form toward minimalist, pure aesthetics that are easily discernible from the traditional cluttered desk space.
Designer Organization
Design-focused desk supplies offer consumers individual expression at work
4 Examples + Score + Implications


Note-Taking 2.0 Consumers make use of tech-powered office supplies Implications - Hybrid stationery supplies allow consumers to have the best of both worlds when it comes to note-taking. Not entirely ready to rely on technological means, consumers are embracing adapted office tools that possess dual functions and enhance productivity in both the digital and physical realm.
Note-Taking 2.0
Consumers make use of tech-powered office supplies
5 Examples + Score + Implications


Creative Convenience Imaginative designs enhance the competitive edge of frozen foods Implications - Frozen food packaging is now one of the primary subjects of modern, creative designs that are standing out in supermarket aisles. Across the board, eye-catching designs are proving essential to both traditional and non-traditional consumer segments that benefit from enhanced visibility.
Creative Convenience
Imaginative designs enhance the competitive edge of frozen foods
4 Examples + Score + Implications


Superfood Convenience Consumers are drawn to frozen meals with nutrient-rich ingredients Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules.
Superfood Convenience
Consumers are drawn to frozen meals with nutrient-rich ingredients
4 Examples + Score + Implications


Pixelated Perspective High-concept pixel art speaks to the modern consumer's digital mindset Implications - Deliberately pixelated designs have found their way into everything from packaging to public art in what can only be considered a direct reflection of the modern consumer's digital perspective. An efficient means for brands to communicate their forward-thinking vision, pixelated design represents the inherent intersection of the digital and natural worlds through the scope of the discerning consumer.
Pixelated Perspective
High-concept pixel art speaks to the modern consumer's digital mindset
6 Examples + Score + Implications


Bespoke Footwear DIY shoe products create hyper-customized options for young audiences Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction.
Bespoke Footwear
DIY shoe products create hyper-customized options for young audiences
4 Examples + Score + Implications


Personalized Press Media platforms opt for custom, individually tailored features Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content.
Personalized Press
Media platforms opt for custom, individually tailored features
4 Examples + Score + Implications


Streamlined Feedback Brands encourage customer feedback through user-friendly technology Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service.
Streamlined Feedback
Brands encourage customer feedback through user-friendly technology
5 Examples + Score + Implications


PLUS 399 more Paper PRO Trends and 2,025 examples!



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