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About the Paper Report - The Paper Trend Report examines a wide variety of innovations in the paper industry. With our cutting edge and crowd-sourced research, companies will have access to a multitude of trends, including original wall paper designs, origami, office supplies, bizarre stationery products and more. Paper planes made into envelopes, unique wedding invitations and bizarre paper design concepts are all current methods of capturing consumer attention, demonstrating a need for more attention-grabbing advertising techniques.

Who It's For - The Paper Report is ideal for companies that use paper for commercial use. Party planners sending out invitations, stationery and even home designers looking for wall paper inspiration will all benefit from Trend Hunter’s cutting edge research.

Gain a competitive advantage in product development with our Paper Trend Report.

The Paper Trend Report, last published on Aug 26, 2014, includes 299 PRO Trends and 3,415 examples of paper market research and paper consumer trends related to: wall paper, origami, office supplies, stationery, invitations and paper trends.

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trend research methodology Methodology - Our paper research is based on Trend Hunter's 3,415 crowdsourced paper trends and 2,044,000,000 total views of data. [Learn More]

What You'll Get:
• 299 Page / Slide Presentation Paper PDF Report Paper PPT Report
• 299 Page In-Depth Reading Report Paper PDF Report

Contents:
• 299 Paper PRO Trends
• 3,415 Paper Examples
• 478 Paper Videos (Online) Paper Videos
• 20,490 Paper Images (Online) Paper Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Paper Pro Trends - Each Paper PRO Trend is on its own slide with implications, a quantified score, and examples linked to online paper articles, videos and images. Examples:

Branded Homemade As brands look to convey wholesome qualities, a handmade aesthetic is adopted Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods.
Branded Homemade
As brands look to convey wholesome qualities, a handmade aesthetic is adopted
6 Examples + Score + Implications


Blatant Eco Consumers opt for goods that are obviously eco-friendly, recycled or vegan Implications - While the traditional aesthetic with eco goods was to make it look good enough to pass it as a non-eco alternative, consumers are becoming drawn to items that are clearly recycled. This shift moves an otherwise niche market into the mainstream for mass consumer appeal.
Blatant Eco
Consumers opt for goods that are obviously eco-friendly, recycled or vegan
6 Examples + Score + Implications


Reusable Packaging Offering a fun, eco alternative, brands focus on use after consumption Implications - A product design that is too disposable is being panned by consumers for the harsh effect it can have on the environment, which has resulted in packaging designed for a second use or purpose. This shift appeals to the eco-friendly consumer, but also those interested in novel product design and function.
Reusable Packaging
Offering a fun, eco alternative, brands focus on use after consumption
5 Examples + Score + Implications


Hyper-Portable Packaging Brands encourage product portability to appeal to the on-the-go consumer Implications - As product packaging continues to be more connected to how consumers are choosing products, the incorporation of handles and carriers in packaging is helping to draw in those looking for an on-the-go-focused product. This packaging approach also denotes a shift away from supplementary bag use, as the product is carried as is.
Hyper-Portable Packaging
Brands encourage product portability to appeal to the on-the-go consumer
6 Examples + Score + Implications


Fragrance-Enhanced Edible Seeking experimentation, consumers turn to scented foods Implications - Extending the concept of cross-cultural cuisine, chefs and foodies are incorporating unexpected scents to reinvent traditional dishes. Featuring smells that are reminiscent of perfumes and designer fragrances, these meals help ignite the senses with atypical ingredients, blending the elegance of beauty products with familiarity of everyday meals.
Fragrance-Enhanced Edible
Seeking experimentation, consumers turn to scented foods
4 Examples + Score + Implications


Refined Takeaway Takeout packaging incorporates upscale aesthetics to elevate appeal Implications - Heightening experiences, dining establishments are adding sophisticated elements to traditionally insignificant features. Revitalizing takeout packages with minimalist aesthetics and couture designs, these items reflect a growing desire to add exclusive appeal to even the most trivial of activities.
Refined Takeaway
Takeout packaging incorporates upscale aesthetics to elevate appeal
4 Examples + Score + Implications


PLUS 293 more Paper PRO Trends and 3,415 examples!



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