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About the Paper Report

The Paper Trend Report examines a wide variety of innovations in the paper industry. With our cutting edge and crowd-sourced research, companies will have access to a multitude of trends, including original wall paper designs, origami, office supplies, bizarre stationery products and more. Paper planes made into envelopes, unique wedding invitations and bizarre paper design concepts are all current methods of capturing consumer attention, demonstrating a need for more attention-grabbing advertising techniques.

Who It's For

The Paper Report is ideal for companies that use paper for commercial use. Party planners sending out invitations, stationery and even home designers looking for wall paper inspiration will all benefit from Trend Hunter’s cutting edge research.

Gain a competitive advantage in product development with our Paper Trend Report.

The Paper Trend Report, last published on Aug 18, 2015, includes 438 PRO Trends and 2,190 examples of paper market research and paper consumer trends related to: wall paper, origami, office supplies, stationery, invitations and paper trends.

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trend research methodology

Methodology

Our paper research is based on Trend Hunter's crowdsourced paper articles and 2,443,000,000 total views of data. [Learn More]

Report Contents

• 438 Paper PRO Trends = 438 Powerpoint Pages Paper PPT Report
• 2,190 Paper Examples

Online Extras With Full Subscription

• 307 Paper Videos (Online) Paper Videos
• 13,140 Paper Images (Online) Paper Images
• Additional Niche Reports (with a full subscription): Art Deco, Art, Bed, Museum, Contemporary Art, Storage, Fantasy, Lighting, Mirror, Tattoos, Paint, Street Art, Photo Editing, Business Card, Sculpture, Sofa, Paper, Chair, Restaurant, Flowers, Bath, Dining, Digital Art, Lamp, Graffiti, Bookshelf, Lawn Furniture, Jack-O-Lantern, Candle, Sink and more!



Sample Paper Pro Trends

Each Paper PRO Trend is on its own slide with implications, a quantified score, and examples linked to online paper articles, videos and images. Examples:

DIY Sentiments Valentine’s Day takes a DIY approach as families seek bonding activities Implications - No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion.
DIY Sentiments
Valentine’s Day takes a DIY approach as families seek bonding activities
4 Examples + Score + Implications


Designer Dairy Milk and cheese products get added appeal with conceptual forms Implications - Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis.
Designer Dairy
Milk and cheese products get added appeal with conceptual forms
4 Examples + Score + Implications


Architectural Kiosk Brands favor remarkable kiosk designs in spite of short time frames Implications - Despite the fleeting come-and-go nature of kiosks, brands are choosing to move ahead with architecturally striking booth designs. By creating a more stimulating ordering process for shoppers, this development contributes to an emerging obsession with experiential consumer engagement. No matter the application, what remains appealing is the ability to impart lasting impressions.
Architectural Kiosk
Brands favor remarkable kiosk designs in spite of short time frames
4 Examples + Score + Implications


Maker Culture Romance Consumer interest in maker culture prompts a surge in DIY gifting Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits.
Maker Culture Romance
Consumer interest in maker culture prompts a surge in DIY gifting
5 Examples + Score + Implications


Blunt Romanticism Contemporary expressions of affection take on a frank tone Implications - In contrast to flowery, over-the-top expressions of affection is an emerging segment of blunt romanticism boasting a notably frank tone. A turn towards all things forthright is being well-received by Generation Z consumers, who tend to hold more realistic worldviews. A fondness for realism among digital natives holds great opportunity for brands wishing to communicate with and connect to this group.
Blunt Romanticism
Contemporary expressions of affection take on a frank tone
5 Examples + Score + Implications


Prescription Packaging Modern branding boasts a clinical design for health-conscious consumers Implications - New approaches to branding are boasting a clinical approach to design that puts traditional pharmaceutical layouts at the fore of non-medicinal products. Even if primarily ironic, physically minded takes on packaging suit young generations concerned with health and wellness. By addressing this reality in a striking manner, companies can captivate busy Gen Y and Z consumers.
Prescription Packaging
Modern branding boasts a clinical design for health-conscious consumers
5 Examples + Score + Implications


Recognition Purchasing Brands convert product interaction into direct sales channels Implications - Innovative shopping apps that use image recognition technology in order to customize recommendations provide a personalized and convenient digital shopping experience. By enabling customers to add items to their shopping carts through taking a photo or scanning bar codes, brands are able to streamline the path to purchase.
Recognition Purchasing
Brands convert product interaction into direct sales channels
5 Examples + Score + Implications


Abstract Insecticide Insect repellent adopts unconventional forms for experiential allure Implications - Adding a experiential aspect to traditional insecticide, brands are turning to unconventional materials and product forms for consumer intrigue. Moving away from typical sprays, brands are offering things like insect repellent in the form of clothing and edible products, reflecting a need for consumer goods that are both effective and experiential.
Abstract Insecticide
Insect repellent adopts unconventional forms for experiential allure
5 Examples + Score + Implications


PLUS 432 more Paper PRO Trends and 2,190 examples!



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