ALL > Social Good > Hemp Trend Report

More:  Activism Charity Education

About the Hemp Report

Although hemp is most commonly associated with marijuana, its commercial uses also include eco clothing, hemp bracelets and hemp oil products. Growing cannabis is legal in many countries, including France and Canada, which allows for new business opportunities such as various hemp shops and even oil clothing product manufacturers. Hemp seeds are not easy to come by, and if you choose to grow hemp it is beneficial to examine how individuals capitalize off this popular product. Our research uncovers how popular eco dresses and other clothing companies have managed to develop lucrative businesses around this type of seed.

Who It's For

Companies involved in the clothing and retail industry can use the Hemp Trend Report to understand consumer fascination with this product. By looking at popular developments that feature hemp, companies can understand how to expand their inventory to appeal to a certain branch of the public.

Use the Hemp Trend Report to develop products and find inspiration from Trend Hunter’s crowd-sourced research.

The Hemp Trend Report, last published on May 07, 2015, includes 26 PRO Trends and 130 examples of hemp market research and hemp consumer trends related to: hemp seeds, fair trade goods, clothing designs, hemp oil, textiles and hemp trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our hemp research is based on Trend Hunter's crowdsourced hemp articles and 2,405,000,000 total views of data. [Learn More]

Report Contents

• 26 Hemp PRO Trends = 26 Powerpoint Pages Hemp PPT Report
• 130 Hemp Examples

Online Extras With Full Subscription

• 18 Hemp Videos (Online) Hemp Videos
• 780 Hemp Images (Online) Hemp Images
• Additional Niche Reports (with a full subscription): Non-Governmental Organizations, Farm, Fair Trade, Charity, Sustainability, Activism, Social Enterprise, Education, Hemp and more!



Sample Hemp Pro Trends

Each Hemp PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hemp articles, videos and images. Examples:

Origin Branding Designers implement region-specific packaging as a form of celebration Implications - Many Chinese designers are opting for packaging that references their roots. Whether it's being introduced within or outside of China, this referential form of packaging is a nod to the country's rich culture, history and heritage. This suggests that consumers want a back story when it comes to their products, both as a form of engagement and as a representation of cultural authenticity.
Origin Branding
Designers implement region-specific packaging as a form of celebration
4 Examples + Score + Implications


Aesthetic Alternative Sugar-free products use visual appeal to overcome pessimism Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors.
Aesthetic Alternative
Sugar-free products use visual appeal to overcome pessimism
5 Examples + Score + Implications


Sustainable Rearing Wasteful family lifestyles are addressed with eco-friendly products Implications - Disposable products are a convenient option for families, but as consumer concern about the effect on the environment rises, many are seeking out eco-friendly alternatives for raising children. Everything from personal care products to home decor is getting a sustainable overhaul as parents look to decrease their carbon footprint and instill conscientious lifestyle habits earlier on.
Sustainable Rearing
Wasteful family lifestyles are addressed with eco-friendly products
7 Examples + Score + Implications


Familiarized Sweetener Opening sugar alternatives up to a bigger market through comfort foods Implications - Though alternative sweeteners such as yucon syrup and stevia are well-known, they are only truly accepted by a small group of health-conscious consumers. Familiarizing alternative sweeteners by incorporating them into non-threatening food forms or packaging addresses this issue in a way that satiates both the need for a healthier alternative, and the desire to stay within the comfort zone.
Familiarized Sweetener
Opening sugar alternatives up to a bigger market through comfort foods
4 Examples + Score + Implications


Social Dining A desire for community bonding has restaurants integrating aspects of social good Implications - Seeking to bring communities together, restaurateurs are using social initiatives to bring active awareness to dining experiences. Creating spaces that offer social participation or aid individuals in need, this approach to dining adds substance to routine outings, allowing consumers to engage in philanthropy in a more appealing way.
Social Dining
A desire for community bonding has restaurants integrating aspects of social good
7 Examples + Score + Implications


Generous Couture Charitable apparel seeks to promote social good in a modern manner Implications - With consumers often getting caught up with their hectic day-to-day lives, encouraging charitable actions that go outside their comfort zone can be difficult. In an effort to culturally expand their causes beyond certain demographics, charities are merging with more mainstream companies, such as fashion designers, to engage participants on a more approachable level. The blending of social good and fashion reflects the need to utilize more culturally relatable techniques to make a connection with consumers.
Generous Couture
Charitable apparel seeks to promote social good in a modern manner
12 Examples + Score + Implications


Visualized Education Infographics provide data in a design-conscious way Implications - The age of instant gratification calls for all information to be presented in an attractive way. This concept is taken to new heights with design-conscious data visualization circulating online. This caters to consumers' need for extra stimulation while also acknowledging a more visual-based learning style, opening doors for consumers to receive information faster and more effectively.
Visualized Education
Infographics provide data in a design-conscious way
10 Examples + Score + Implications


Social Good Subscriptions Businesses are providing more convenient ways for consumers to donate Implications - Subscriptions to everything from wine to fashion and home decor have become more commonplace and have laid the foundation for businesses to give back more conveniently. Subscription services for social good are the perfect way for consumers to contribute to a meaningful cause without having to dedicate a large amount of time to it.
Social Good Subscriptions
Businesses are providing more convenient ways for consumers to donate
7 Examples + Score + Implications


PLUS 20 more Hemp PRO Trends and 130 examples!



Boost your hemp consumer insight!
Three options to kick-start your innovation...


1. Hemp Trend Report

26 Hemp PRO Trends
Hemp Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Hemp & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%