ALL > Technology > App Trend Report


About the App Report

The App Trend Report investigates numerous operating system applications and software programs that have become popular among consumers in recent years. From innovative app software to free apps for smartphones, our research covers industry trends that spark and retain consumer interest. We also examine consumer habits when it comes to app downloads, as well as the flourishing app market landscape and how industry leaders like Google and Android have created business opportunities for advertisers, marketers and tech-savvy companies.

Who It's For

This research will inspire tech companies, electronics manufacturers, software engineers and brand innovators to come up with creative and provocative ideas to stimulate business planning and strategy. Furthermore, our consumer-based data will give companies astute insider knowledge that can be leveraged for an advantage in this highly competitive industry.

Be on the forefront of industry trends that shape consumer opinion while obtaining significant insight with the App Trend Report.

The App Trend Report, last published on Aug 20, 2015, includes 779 PRO Trends and 3,895 examples of app market research and app consumer trends related to: smartphones, software programs, laptops, mobile operating systems, app stores and app trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our app research is based on Trend Hunter's crowdsourced app articles and 2,444,000,000 total views of data. [Learn More]

Report Contents

• 779 App PRO Trends = 779 Powerpoint Pages App PPT Report
• 3,895 App Examples

Online Extras With Full Subscription

• 545 App Videos (Online) App Videos
• 23,370 App Images (Online) App Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample App Pro Trends

Each App PRO Trend is on its own slide with implications, a quantified score, and examples linked to online app articles, videos and images. Examples:

Check-In 2.0 Hotels adopt easier check-in systems for consumer allure Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that convenience is paramount when it comes to travel, hotels are now offering digital, mobile or biometric check-ins to increase efficiency. Not only easier, this system also speaks to a consumer desire for greater control and independence.
Check-In 2.0
Hotels adopt easier check-in systems for consumer allure
4 Examples + Score + Implications


Ephemeral Sharing Consumers choose temporary solutions over password protection Implications - The ephemeral nature of emerging social media is especially attractive to consumers, not only because of shortened attention spans, but also because the temporary exchange of information appeals to those concerned about the scope of their digital footprint. As people become more conscious about the information they send over digital channels, they opt for temporary measures over encrypted solutions, marking yet another departure from traditional password protection.
Ephemeral Sharing
Consumers choose temporary solutions over password protection
4 Examples + Score + Implications


Targeted Gifting Consumers opt for digital gifting to ensure receiver satisfaction Implications - No longer content with taking a shot in the dark when it comes to gift-giving, consumers are relying on apps and websites that leverage social sharing and big data to find the perfect gift. These new-world gifting measures suggest that consumers are no longer leaving things up to chance, but using the digital sphere to make more targeted purchasing decisions and ensure greater satisfaction.
Targeted Gifting
Consumers opt for digital gifting to ensure receiver satisfaction
5 Examples + Score + Implications


Communal Wilderness Nature-focused communities offer education and awareness about wildlife issues Implications - Looking for a respite from modern society, many nature-loving consumers are turning to wilderness ventures to reconnect with the earth. Far from denying the prevalence of technology, these endeavors strive to find a conscious balance between nature, wildlife and man-made concepts, suggesting that the categories are not mutually exclusive, but actually can work together to increase awareness and foster community.
Communal Wilderness
Nature-focused communities offer education and awareness about wildlife issues
4 Examples + Score + Implications


Automated Accountability Shopping apps shine light on responsibility for mindful Millennials Implications - The Millennial passion for responsible living is influencing a rise in conscientious shopping apps that account for both personal and public factors. Contributing to a prominent culture of mindful consumerism allows brands to maintain a sense of awareness that young critics claim is often lacking when it comes to commercial ventures. Challenging this assumption will help solidify bonds between young shoppers and brands.
Automated Accountability
Shopping apps shine light on responsibility for mindful Millennials
4 Examples + Score + Implications


Culinary Tracking Tech-enabled meal ordering systems concentrate on monitoring food in real time Implications - In order to match the growing sophistication of digitally savvy consumers, food brands are concentrating on ordering systems that allow users to track meal items in real time. This tech focus matches digital natives who are in the information age, which prompts an expectation of up-to-the-minute knowledge and updates in all aspects of life. Across many industries, the front end digitization of content will be appreciated by this young group.
Culinary Tracking
Tech-enabled meal ordering systems concentrate on monitoring food in real time
4 Examples + Score + Implications


Productive Passenger Targeting business travelers, airlines cater to on-the-go worker needs Implications - The coveted business traveler comes with specific needs, and airlines are meeting these specifications with products and services accommodating busy work schedules while in transit. While this increases the likelihood of developing loyal customers, this professional shift is also a part of a more comprehensive push to serve the needs of constantly connected consumers.
Productive Passenger
Targeting business travelers, airlines cater to on-the-go worker needs
4 Examples + Score + Implications


Pet Networking Animal obsession reaches new levels with social aspects for connected consumers Implications - While digital networking has taken off in recent years, the phenomenon is becoming more customized with new communication tools for pet owners. By linking individuals with common interests together, brands can connect with passionate, engaged groups. This is also symptomatic of leading consumer patterns as connected demographics rely on the digitization of personal interests, wants and needs.
Pet Networking
Animal obsession reaches new levels with social aspects for connected consumers
4 Examples + Score + Implications


PLUS 773 more App PRO Trends and 3,895 examples!



Boost your app consumer insight!
Three options to kick-start your innovation...


1. App Trend Report

779 App PRO Trends
App Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

App & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%