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About the App Report

The App Trend Report investigates numerous operating system applications and software programs that have become popular among consumers in recent years. From innovative app software to free apps for smartphones, our research covers industry trends that spark and retain consumer interest. We also examine consumer habits when it comes to app downloads, as well as the flourishing app market landscape and how industry leaders like Google and Android have created business opportunities for advertisers, marketers and tech-savvy companies.

Who It's For

This research will inspire tech companies, electronics manufacturers, software engineers and brand innovators to come up with creative and provocative ideas to stimulate business planning and strategy. Furthermore, our consumer-based data will give companies astute insider knowledge that can be leveraged for an advantage in this highly competitive industry.

Be on the forefront of industry trends that shape consumer opinion while obtaining significant insight with the App Trend Report.

The App Trend Report, last published on Jul 28, 2015, includes 710 PRO Trends and 3,550 examples of app market research and app consumer trends related to: smartphones, software programs, laptops, mobile operating systems, app stores and app trends.

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trend research methodology

Methodology

Our app research is based on Trend Hunter's crowdsourced app articles and 2,428,000,000 total views of data. [Learn More]

Report Contents

• 710 App PRO Trends = 710 Powerpoint Pages App PPT Report
• 3,550 App Examples

Online Extras With Full Subscription

• 497 App Videos (Online) App Videos
• 21,300 App Images (Online) App Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample App Pro Trends

Each App PRO Trend is on its own slide with implications, a quantified score, and examples linked to online app articles, videos and images. Examples:

Caffeinated Subscription Beverage delivery services offer up coffee goods for java enthusiasts Implications - Beverage delivery services are embracing the coffee market in an effort to meet the culinary tastes of beverage enthusiasts. This subscription sphere falls squarely within an emerging category of custom deliveries that, beyond drinks, provides convenient, tailored offerings. This is in line with the interests of young consumers, who expect a made-to-order approach.
Caffeinated Subscription
Beverage delivery services offer up coffee goods for java enthusiasts
4 Examples + Score + Implications


Spiritual Courtship Modern dating services place an emphasis on religion Implications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services.
Spiritual Courtship
Modern dating services place an emphasis on religion
4 Examples + Score + Implications


Luminous Energy Consumers turn to high-tech light therapy to combat fatigue and jet lag Implications - Consumers are increasingly turning to high-tech devices powered by UV rays in order to boost energy levels and combat jet lag. This progression toward energizing wearables reflects the modern consumer desire for streamlined self-care solutions that support mental alertness and increase the ability to focus. Such health-supporting solutions also adhere to concerns around utilizing natural solutions rather than relying on pharmaceutical methods.
Luminous Energy
Consumers turn to high-tech light therapy to combat fatigue and jet lag
4 Examples + Score + Implications


Wearable Slumber Wearable devices provide enhanced sleep with advanced digital functions Implications - In response to millennials becoming increasingly preoccupied with health considerations, tech brands are developing wearable devices that target and improve sleep. Outside of the sleep sphere, the digitization of wellness is aligned with the current merging of personal care with tech tools suited to young audiences.
Wearable Slumber
Wearable devices provide enhanced sleep with advanced digital functions
5 Examples + Score + Implications


Heartfelt Flashback Brands engage consumers emotionally by referencing the passing of time Implications - In an intriguing application of emotional marketing, brands are using nostalgia-charged montage commercials that sentimentally reference the passing of time to communicate their trustworthiness. By establishing themselves as longstanding catalysts in such periods of change, brands are able to connect with consumers, who in turn are able to access their own personal relationship with the product or service and how it has changed over time.
Heartfelt Flashback
Brands engage consumers emotionally by referencing the passing of time
4 Examples + Score + Implications


Diagnostic Skincare Consumers begin backing up their skincare routine with hard data Implications - The spheres of beauty and technology have collided in recent years, resulting in cosmetic and skincare solutions that are hi-tech in nature. Consumers are now opting for gadgets and apps that are able to collect and analyze information on everything from their skin type to the products they use. This diagnostic approach to skincare suggests that consumers -- especially those who are wary of chemical consumption or have complex, sensitive skin -- are looking to personalize and tailor their beauty routines to achieve optimal health.
Diagnostic Skincare
Consumers begin backing up their skincare routine with hard data
4 Examples + Score + Implications


Illuminated Footwear Shoe brands release products with captivating, interactive light features Implications - New footwear products are mixing footwear with innovative lighting designs that challenge typical footwear design. The introduction of seldom seen elements helps brands get ahead of the competition, as connections with consumers are more likely to be developed via interactive, eye-catching merchandise.
Illuminated Footwear
Shoe brands release products with captivating, interactive light features
4 Examples + Score + Implications


Connected Hygeine Menstrual apps provide high tech solutions suited to modern healthcare Implications - Apps designed specifically for menstruation cycles are offering an assortment of high tech features suited to modern approaches to health. Both women and men are exhibiting a desire for connected care, resulting in connected systems that are modernizing the way in which people manage their wellness.
Connected Hygeine
Menstrual apps provide high tech solutions suited to modern healthcare
4 Examples + Score + Implications


PLUS 704 more App PRO Trends and 3,550 examples!



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