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About the App Report

The App Trend Report investigates numerous operating system applications and software programs that have become popular among consumers in recent years. From innovative app software to free apps for smartphones, our research covers industry trends that spark and retain consumer interest. We also examine consumer habits when it comes to app downloads, as well as the flourishing app market landscape and how industry leaders like Google and Android have created business opportunities for advertisers, marketers and tech-savvy companies.

Who It's For

This research will inspire tech companies, electronics manufacturers, software engineers and brand innovators to come up with creative and provocative ideas to stimulate business planning and strategy. Furthermore, our consumer-based data will give companies astute insider knowledge that can be leveraged for an advantage in this highly competitive industry.

Be on the forefront of industry trends that shape consumer opinion while obtaining significant insight with the App Trend Report.

The App Trend Report, last published on Oct 28, 2014, includes 464 PRO Trends and 2,320 examples of app market research and app consumer trends related to: smartphones, software programs, laptops, mobile operating systems, app stores and app trends.

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trend research methodology

Methodology

Our app research is based on Trend Hunter's crowdsourced app articles and 2,124,000,000 total views of data. [Learn More]

Report Contents

• 464 App PRO Trends = 464 Powerpoint Pages App PPT Report
• 2,320 App Examples

Online Extras With Full Subscription

• 325 App Videos (Online) App Videos
• 13,920 App Images (Online) App Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample App Pro Trends

Each App PRO Trend is on its own slide with implications, a quantified score, and examples linked to online app articles, videos and images. Examples:

Charitable Co-Branding Brands use the popularity of collaborations to show off a charitable side Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising.
Charitable Co-Branding
Brands use the popularity of collaborations to show off a charitable side
5 Examples + Score + Implications


Automated Branding A desire for efficiency has entrepreneurs adopting digital branding assistance Implications - Taking a more streamlined approach to personal branding, individuals are turning to online marketing tactics to heighten exposure. Using sites and mobile apps as an efficient branding tool, tech-savvy entrepreneurs are leveraging the ease and exposure of online platforms to heighten branding techniques with social appeal.
Automated Branding
A desire for efficiency has entrepreneurs adopting digital branding assistance
3 Examples + Score + Implications


Contoured TV A demand for immersive entertainment sees curved screens popularized Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism.
Contoured TV
A demand for immersive entertainment sees curved screens popularized
6 Examples + Score + Implications


Personified Play Toys are physically adapted to imitate the aesthetics of the consumer Implications - Heightening generic toys with individual appeal, brands are offering consumers the chance to alter products with distinct imagery and personalized alterations. Allowing kids and adults the chance to superimpose their own portraits and head shots onto dolls and online activities, brands are transforming sources of play into experiences that evoke both entertainment and personal references.
Personified Play
Toys are physically adapted to imitate the aesthetics of the consumer
4 Examples + Score + Implications


Artistic TV Televisions are literally transformed into works of art for the design-conscious Implications - The television is the focal point for living rooms around the world, but as consumers come to focus more on design aesthetic, the entertainment staple has received a fashionable overhaul. Literally transforming TV sets into art, the designs highlight preference for function as well as fashion.
Artistic TV
Televisions are literally transformed into works of art for the design-conscious
4 Examples + Score + Implications


Car-Branded Tech Auto manufacturers partner with tech brands to deliver luxury accessories Implications - The incorporation of high end technologies into automobiles is becoming commonplace, but the further extension of car branding into the tech industry is gaining traction. This wave of auto-branded tech products further extends the link between auto ownership and lifestyle.
Car-Branded Tech
Auto manufacturers partner with tech brands to deliver luxury accessories
4 Examples + Score + Implications


Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Tech-Assisted Advertising
Campaigns that blend the offline with the online increase user appeal
5 Examples + Score + Implications


Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


PLUS 458 more App PRO Trends and 2,320 examples!



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