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About the App Report

The App Trend Report investigates numerous operating system applications and software programs that have become popular among consumers in recent years. From innovative app software to free apps for smartphones, our research covers industry trends that spark and retain consumer interest. We also examine consumer habits when it comes to app downloads, as well as the flourishing app market landscape and how industry leaders like Google and Android have created business opportunities for advertisers, marketers and tech-savvy companies.

Who It's For

This research will inspire tech companies, electronics manufacturers, software engineers and brand innovators to come up with creative and provocative ideas to stimulate business planning and strategy. Furthermore, our consumer-based data will give companies astute insider knowledge that can be leveraged for an advantage in this highly competitive industry.

Be on the forefront of industry trends that shape consumer opinion while obtaining significant insight with the App Trend Report.

The App Trend Report, last published on May 21, 2015, includes 619 PRO Trends and 3,095 examples of app market research and app consumer trends related to: smartphones, software programs, laptops, mobile operating systems, app stores and app trends.

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trend research methodology

Methodology

Our app research is based on Trend Hunter's crowdsourced app articles and 2,367,000,000 total views of data. [Learn More]

Report Contents

• 619 App PRO Trends = 619 Powerpoint Pages App PPT Report
• 3,095 App Examples

Online Extras With Full Subscription

• 433 App Videos (Online) App Videos
• 18,570 App Images (Online) App Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample App Pro Trends

Each App PRO Trend is on its own slide with implications, a quantified score, and examples linked to online app articles, videos and images. Examples:

Charitable Enrollment Consumers enroll in services for the sake of social good Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Charitable Enrollment
Consumers enroll in services for the sake of social good
6 Examples + Score + Implications


Branded Challenge Brands use the mobile interface as a platform to challenge consumers Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts.
Branded Challenge
Brands use the mobile interface as a platform to challenge consumers
5 Examples + Score + Implications


Wearable Security Seeking to diffuse threatening situations, consumers turn to wearable devices Implications - Anticipating whether a situation could become dangerous can be taxing, prompting many consumers to turn to wearable devices to instill a sense of security wherever they go. Designed to mimic ordinary accessories, wearable security devices detect and mitigate potential threats in a way that is direct, yet unobtrusive, suggesting that consumers are looking to integrate security measures into their everyday lives as discretely as possible.
Wearable Security
Seeking to diffuse threatening situations, consumers turn to wearable devices
4 Examples + Score + Implications


Curated Dining Consumers seek out a cost-effective way to curate custom meals Implications - Moving beyond mere food delivery, consumers are turning to services that help curate entire dining experiences for customized appeal. By bringing 5-star dinner services into the comfort of people's homes, these meal options allow consumers to enjoy the extravagance that often comes with eating out at a fraction of the cost, all while maintaining the familiarity and comfort of ordering in.
Curated Dining
Consumers seek out a cost-effective way to curate custom meals
4 Examples + Score + Implications


Gamified Membership Membership-based loyalty programs get a boost from gamified reward systems Implications - By creating a captivating members-only app with a competitive edge, brands can engage consumers on a social sharing-driven platform while cultivating a community centered around the brand's products or services. In enticing consumers with the offer of exclusive members-only content that is earned through engagement, brands can ensure a captivated audience while tempting new loyal users through the promise of elevated status.
Gamified Membership
Membership-based loyalty programs get a boost from gamified reward systems
5 Examples + Score + Implications


Branded Arcade Brands engage consumers through campaign-boosting gaming apps Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services.
Branded Arcade
Brands engage consumers through campaign-boosting gaming apps
4 Examples + Score + Implications


Personal Peripheral Tech brands offer aftermarket keyboard products for consumers' specific needs Implications - Technology companies are overhauling typical keyboard layouts for users of digital products with aftermarket add-ons. Creative concepts linking typing with projectors or experimental software expands the reach of computing brands. This push also makes these breakout concepts more appealing for customers in need of specific or atypical tools.
Personal Peripheral
Tech brands offer aftermarket keyboard products for consumers' specific needs
4 Examples + Score + Implications


Incentivized Style Mobile fashion platforms promote loyalty services and rewards Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans.
Incentivized Style
Mobile fashion platforms promote loyalty services and rewards
4 Examples + Score + Implications


PLUS 613 more App PRO Trends and 3,095 examples!



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