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About the App Report

The App Trend Report investigates numerous operating system applications and software programs that have become popular among consumers in recent years. From innovative app software to free apps for smartphones, our research covers industry trends that spark and retain consumer interest. We also examine consumer habits when it comes to app downloads, as well as the flourishing app market landscape and how industry leaders like Google and Android have created business opportunities for advertisers, marketers and tech-savvy companies.

Who It's For

This research will inspire tech companies, electronics manufacturers, software engineers and brand innovators to come up with creative and provocative ideas to stimulate business planning and strategy. Furthermore, our consumer-based data will give companies astute insider knowledge that can be leveraged for an advantage in this highly competitive industry.

Be on the forefront of industry trends that shape consumer opinion while obtaining significant insight with the App Trend Report.

The App Trend Report, last published on Oct 23, 2014, includes 458 PRO Trends and 2,290 examples of app market research and app consumer trends related to: smartphones, software programs, laptops, mobile operating systems, app stores and app trends.

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trend research methodology

Methodology

Our app research is based on Trend Hunter's crowdsourced app articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 458 App PRO Trends = 458 Powerpoint Pages App PPT Report
• 2,290 App Examples

Online Extras With Full Subscription

• 321 App Videos (Online) App Videos
• 13,740 App Images (Online) App Images
• Additional Niche Reports (with a full subscription): Smartphone, Gaming, Space, Google, Android, Camera, Chemicals, Television, Headphones, Global Positioning System, Tablet, Radio, Mobile, Video Editing, SLR, Online Gaming, App, HDTV, 3D Glasses, Camera Accessories, Gaming Apps, Keyboards, Audio, Touchscreen, Console, Presentation, Email, Laptop, Electronics, Stereo and more!



Sample App Pro Trends

Each App PRO Trend is on its own slide with implications, a quantified score, and examples linked to online app articles, videos and images. Examples:

Tech-Assisted Advertising Campaigns that blend the offline with the online increase user appeal Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it.
Tech-Assisted Advertising
Campaigns that blend the offline with the online increase user appeal
5 Examples + Score + Implications


Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Entertainment Immersion Traditional media gets a virtual overhaul to increase mass appeal Implications - The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds.
Entertainment Immersion
Traditional media gets a virtual overhaul to increase mass appeal
5 Examples + Score + Implications


Communal Travel Crowdsourced and shared travel becomes a cost-effective means for exploration Implications - The inherently social nature of travel is being supported by apps and programs that foster a crowdsourced, communal experience. Everything from accommodations to tours are being upgraded to reflect a growing preference for a peer-to-peer experience, which decreases cost and a need to rely on traditional means like travel agents.
Communal Travel
Crowdsourced and shared travel becomes a cost-effective means for exploration
5 Examples + Score + Implications


Appified Sharing The peer-to-peer economy becomes supported by apps for travel or leisure Implications - The influx of consumers living in urban spaces has supported the boom of peer-to-peer culture, which is being streamlined via apps. As everything from ride sharing to travel becomes an opportunity for sharing, the incorporation of apps into the equation further leverages consumer control for decentralized ownership.
Appified Sharing
The peer-to-peer economy becomes supported by apps for travel or leisure
5 Examples + Score + Implications


Digitized Friendship Seeking to maintain and create new bonds, consumers turn to mobile apps Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner.
Digitized Friendship
Seeking to maintain and create new bonds, consumers turn to mobile apps
4 Examples + Score + Implications


Informal Invitation Consumers turn to apps and mobile messages for casual peer-to-peer engagement Implications - Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way.
Informal Invitation
Consumers turn to apps and mobile messages for casual peer-to-peer engagement
4 Examples + Score + Implications


Colleague Socialization Office interaction turns to apps and networks for social convenience Implications - Socializing, particularly in professional situations, can be challenging, prompting individuals to turn to apps and social platforms for help. Making connections easier to foster, businesses are adopting apps and networks that encourage workplace communication and the sharing of ideas, stimulating open discussion in a more efficient and tech-driven manner.
Colleague Socialization
Office interaction turns to apps and networks for social convenience
4 Examples + Score + Implications


PLUS 452 more App PRO Trends and 2,290 examples!



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