Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

The Impact of Mobile & eCommerce in Canada

Andrea Stairs, Country Manager, eBay Canada
Taylor Keefe
March 18th, 2013
Earlier this month Dx3 played host to some of the most exciting digital companies in Canada. A wide range came out to support the conference, while speakers ranging from entrepreneurs to executives discussed Canada’s ever-changing and rapidly-growing digital landscape. Major themes threading through keynotes and conversations were the impact of mobile purchases and the state of e-commerce in Canada. We caught up with Andrea Stairs, Country Manager for eBay Canada, to get her take on mobile, e-commerce and the role of storytelling in marketing.

3 Questions with Andrea Stairs

1. Mobile is more important to brands than ever before. What has eBay Canada done to prepare for the mobile takeover?

eBay Canada has been investing in digital and mobile for several years, especially on the marketing side. It’s no secret that personal devices impact consumer behavior. What we’ve done is tried to make the path to purchase seamless with our website and apps. In 2010, we did about $2 billion in sales, and in 2012, that number jumped to $13 billion. We estimate about one-third of purchases are mobile affected.

Also, it’s important to remember that consumers want to shop on their own terms and when it’s most convenient for them. We want to provide platforms to make that process are easy as possible.

2. If Big Data was a popular tool for marketers in 2012, what trend do you see impacting digital for 2013?

You know, I think Big Data was just so much for people to wrap their heads around that it will be just as impactful this year. People are still trying to execute against Big Data; it’s a new skillset for a lot of companies.

In Canada, I can see there being a lot more focus in mobile, a lot more focus and excitement in e-commerce -- inventories, suppliers, retailers all coming together to embrace e-commerce. But I think the real trend, and this goes back to what I said earlier, is the idea of the consumer being in charge of when, where and how they want to shop.

3. In your opinion, what is more important for the modern marketer: creative storytelling skills OR analytical data-driven insights?

I think it’s a bit of a false dichotomy. I mean, for us, we really do know all the elements of a transaction; we’re extremely tied to the data. On the other hand, when we launched our first Canadian pop-up shop in Toronto late last year, we really wanted to tie that experience to a story and illustrate the ease of mobile shopping. Storytelling is an important factor for any marketer, but it has to be intuitive.
References: dx3canada, facebook