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Every day, top-tier innovators rely on our idea-filled underwear reports to identify new opportunities, make better decisions and deep dive new markets.

About the Underwear Report

Trend Hunter’s Underwear Trend Report delves into the world of lingerie, panties, swimwear and a variety of cutting edge underwear fashion trends. This report specializes in distinguishing patterns emerging with regards to boxers, bras, briefs and even exposes industry strategies from the likes of big wig companies such as Victoria’s Secret. [SAMPLE]

Who It's For

Whether you are a small independent lingerie shop or a colossal corporation like Hanes, our report is filled with valuable research that will give you the competitive edge in your industry. Don’t let economic uncertainty shroud your company’s ability to grow when times get tough. Our Underwear Trend Report offers crowdsourced insight about how to get on top of your industry and stay there.

You Might Consider Custom Underwear Research...

For as little as $500 per custom deep dive, our team will curate custom Underwear reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Underwear trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our underwear research is based on Trend Hunter's massive database of underwear articles and 2,454,000,000 total views of data. [Learn More]

The Underwear Report

Last published on Jun 23, 2015, the Underwear Report includes 10 PRO Trends (10 Pages) and 50 examples of underwear market research and underwear consumer trends related to: underwear fashion, panties, bras, boxers, briefs, Hanes, Victoria's Secret, lingerie, swimwear and underwear trends. The report includes all of our Underwear research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 10 Underwear PRO Trends = 10 Powerpoint Pages Underwear PPT Report
• 50 Underwear Examples
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!

Sample Underwear Pro Trends

Each Underwear PRO Trend is on its own slide with implications, a quantified score, and examples linked to online underwear articles, videos and images. Examples:

Male Lingerie Feminine characteristics in the new male lingerie movement Implications - Whether it’s the rise in openly gay marriages, or simply a desire to dress up more for romantic encounters in general, men are expressing a yearning to dress in erotic, fem-style lingerie. This trend opens up an unlimited amount of new product categories that only need a simple refit.
Male Lingerie
Feminine characteristics in the new male lingerie movement
5 Examples + Score + Implications


Unsexy Intentionally grotesque undergarments poke fun at traditional “sex appeal” Implications - Sex is no longer a taboo subject as books, TV, movies and advertising have consumers embracing both traditional and non-traditional ideals of sex. One area where tradition is being pushed aside is the design of underwear. While usually focused on sultriness and the standard definition of “sex appeal,” some undergarments are being designed as exactly the opposite. These intentionally gaudy, nerdy or just plain awkward pieces showcase a more flippant attitude toward sex while countering the conventional ideals of what is deemed “sexy.”
Unsexy
Intentionally grotesque undergarments poke fun at traditional “sex appeal”
8 Examples + Score + Implications


Versatile Flair Embellished leggings are an affordable way to spruce up any outfit Implications - Leggings have become credit crunch go-to fashion pieces, particularly those with unique colors or detailing like intricate stitching, rhinestones or intentional rips. Whether couture or fast fashion, embellished legwear has become an easy, lightweight and affordable way to add flair to any outfit.
Versatile Flair
Embellished leggings are an affordable way to spruce up any outfit
11 Examples + Score + Implications


Intimate Innovation Offbeat undergarments and swimwear uncovered Implications - Consumers are always on the hunt for the unique and innovative, and always in search of fashion and accessories that enhance their confidence by emphasizing (or disguising) certain physical attributes. Underwear is a prime example of how this is applicable in even the most private and intimate scenarios.
Intimate Innovation
Offbeat undergarments and swimwear uncovered
20 Examples + Score + Implications


Swimming in New Waters Taking the bathing suit category to new levels Implications - Swimwear has evolved over the decades, and continues to do so. Like any product category, especially those that have been around for a long time, swimwear can only go along the same beaten path before it's necessary to either innovate or disappear from the minds of consumers. We predict that the next breakthroughs in swimwear will revolve around enhancing esteem and reflecting cultural diversities.
Swimming in New Waters
Taking the bathing suit category to new levels
19 Examples + Score + Implications


Niche Sensuality Unconventional undergarments redefine what's attractive Implications - Up until this point, what constituted "good lingerie" was whether a piece served its function and its ability to flatter the body. In an age of personal branding however, consumers are demanding more from their undergarments. This has resulted in a slew of niche unmentionables. This signifies a change in what's seen as "sexy," putting personality at the forefront of attraction.
Niche Sensuality
Unconventional undergarments redefine what's attractive
6 Examples + Score + Implications


Functional Fashion Underwear secrets that make modern fashions more comfortable and aesthetic Implications - Fashion designers are getting more elaborate with their gowns, and often that means abnormal cuts and the chance of bra exposure. To address this, innovative lingerie designers have created underwear, bras and other covert accessories that hugely impact the success of modern fashions.
Functional Fashion
Underwear secrets that make modern fashions more comfortable and aesthetic
8 Examples + Score + Implications


Funderwear Laugh-inducing clothing brings understated whimsy to fashion Implications - When times are tough, a laugh is hard to come by. Undergarments with a sense of humor remind the wearer that no matter how hard the day is, they’re safeguarding a silly secret. And mismatched collections similarly speak to tight budgets that can’t accommodate luxuries like matching lingerie.
Funderwear
Laugh-inducing clothing brings understated whimsy to fashion
10 Examples + Score + Implications


Personalizing Provocative Eccentric lingerie reflects a turn toward more individualized expression Implications - With viral media and online culture resulting in more open and expressive methods of communication, modern consumers are becoming more comfortable with showcasing their own individuality. Offering an alternative to the traditionally sultry undergarments, eccentric lingerie allow individuals to showcase more of their personal tastes, demonstrating less focus on physical attributes and more attention on allowing consumers to indulge in their own distinctive personalities.
Personalizing Provocative
Eccentric lingerie reflects a turn toward more individualized expression
7 Examples + Score + Implications


Undergarment Neutrality Fashion labels reject the gender binary through neutral underwear designs Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
Undergarment Neutrality
Fashion labels reject the gender binary through neutral underwear designs
4 Examples + Score + Implications


PLUS 4 more Underwear PRO Trends and 50 examples!



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