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Every day, top-tier innovators rely on our idea-filled naughty reports to identify new opportunities, make better decisions and deep dive new markets.

About the Naughty Report

Gain insight into the risqué world of sex trends with our Naughty Trend Report. Including trends associated with sex in advertising, sex toys, erotic arts, sex therapy and naughty images, our report will uncover the steamy and naughty innovations used by marketers to capture customer attention.

Who It's For

Brands, marketers and designers wishing to understand the powerful ways in which sex sells will benefit from our unrivaled crowdsourced research. Our Naughty Trend Report showcases the most innovative naughty advertising campaigns and risqué innovations. Even if you are not looking to embark on your own naughty campaign, understanding the effects of sex advertising and the methods in which brands have used it will help you plan your own strategy.

You Might Consider Custom Naughty Research...

For as little as $500 per custom deep dive, our team will curate custom Naughty reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Naughty trend report. [Learn More]

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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our naughty research is based on Trend Hunter's massive database of naughty articles and 2,123,000,000 total views of data. [Learn More]

The Naughty Report

Last published on Mar 28, 2012, the Naughty Report includes 18 PRO Trends (18 Pages) and 90 examples of naughty market research and naughty consumer trends related to: sex trends, sex toys, naughty things, risque, naughty images, naughty products, sex in advertising and naughty trends. The report includes all of our Naughty research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 18 Naughty PRO Trends = 18 Powerpoint Pages Naughty PPT Report
• 90 Naughty Examples
• Additional Niche Reports (with a full subscription): and more!

Sample Naughty Pro Trends

Each Naughty PRO Trend is on its own slide with implications, a quantified score, and examples linked to online naughty articles, videos and images. Examples:

Mangification Japan's Manga comics and cartoons inspire reality while keeping its charm Implications - While anime still holds much popularity, manga is currently surpassing the former as a source of inspiration. Manga, often characterized by whimsical-looking drawings, has been around for centuries, and since manga's genres includes a wide range of subjects, with everything from business to violence to sex, almost anything can be mangafied.
Mangification
Japan's Manga comics and cartoons inspire reality while keeping its charm
10 Examples + Score + Implications


Blatant Billboards Consumers no longer react to traditional ads, need in-your-face displays Implications - The average consumer is exposed to over 3,000 advertisements in a day. To separate their brands from this sea of advertising, ad executives are swaying away from tradition, escaping the norm through unique marketing tactics that include larger-than-life, interactive or attention-grabbing billboards.
Blatant Billboards
Consumers no longer react to traditional ads, need in-your-face displays
12 Examples + Score + Implications


Naughty Interactive Naughty online, video games and interactive cartoons are creating new past tim Description - Advances in technology are making virtual naughty more real than ever before. In addition to the intrigue and excitement, virtual naughty is also accompanied by serious social issues. For example, earlier this year, real law enforcers had to decide how to deal with the real psychological consequences of virtual crime when a child porn scandal plagued Second Life. Implications - There line between real and virtual lives have yet to be determined, not to mention the real-life consequences of virtual activity.
Naughty Interactive
Naughty online, video games and interactive cartoons are creating new past tim
5 Examples + Score + Implications


Shockvertising 2.0 Marketers are sparking attention by REALLY crossing the line Implications - Web 2.0 and the blogosphere provided a platform that rewards shocking marketers more than ever before. Furthermore, with the strong emphasis our society has placed on political correctness and clean living over the past two decades, it’s not surprising that people are feeling a need to rebel.
Shockvertising 2.0
Marketers are sparking attention by REALLY crossing the line
12 Examples + Score + Implications


Guygiene Marketing Men's hygiene products designed for the manlier metrosexual Implications - Advertising firms are targeting the “man’s man” to sell hygiene merchandise. Men’s hygiene products are increasingly designed for consumers who are a tad too “manly” for more metrosexual products, but still want to appear put-together. Guygiene marketing tends to focus on attracting the opposite sex, rather than the "man" himself.
Guygiene Marketing
Men's hygiene products designed for the manlier metrosexual
8 Examples + Score + Implications


Burlesque Branding Companies use vaudeville themes to insinuate both sex appeal and class Implications - By using burlesque elements to brand their products, companies are able to intrigue their audience with sultry sex appeal while maintaining a touch of class. Without a doubt, the poster child for this burlesque movement is Dita Von Teese, who is the face of a variety of products including airplanes, sparkling water and nightclubs.
Burlesque Branding
Companies use vaudeville themes to insinuate both sex appeal and class
9 Examples + Score + Implications


Aggressive Sexvertising Advertising agencies shed inhibitions and opt for raw sexuality Implications - Sexvertising is becoming even more shocking, with blatant phallic references given the green light in marketing. Using extremely graphic sexual imagery to incite innate animalistic desires, aggressive sexvertising in print ads and commercials are strategically skipping the “foreplay,” and taking a much more brazen approach to consumer engagement.
Aggressive Sexvertising
Advertising agencies shed inhibitions and opt for raw sexuality
6 Examples + Score + Implications


Cute Sexvertising Using cuteness to alleviate blatant naughtiness in marketing Implications - Sex sells, but often at the price of many offended customers. To appease more conservative tastes, and in many cases to create some comic relief, some brands are forgoing the blunt use of vulgar imagery, instead merging the often opposite themes of “cute” and “naughty.” Sex sells, but perhaps only if that risqué product or ad is adorable as well.
Cute Sexvertising
Using cuteness to alleviate blatant naughtiness in marketing
6 Examples + Score + Implications


Playground Pin-Ups Photographers mix innocence and sin in risque jungle gym shots Implications - The playground is becoming a favorite theme of photographers, who are using it as a background for often risque photography. Fashion photography, especially, is becoming more non-traditional in that the fashion story is often just as—if not more—important as the clothes featured. As such, juxtoposing sensuality against something as innocent as a jungle gym is one way that photographers are attempting to capture the wavering attention of their viewers.
Playground Pin-Ups
Photographers mix innocence and sin in risque jungle gym shots
5 Examples + Score + Implications


New World Naked Shockvertising still draws attention yet budding acceptance quiets debate Implications - As we creep closer to the end of the decade, Western culture seems to be more open to embracing the human form au naturale. While nudity still holds shock value and is thus being leveraged to generate controversial attention, this form of shockvertising is becoming more justifiable as attitudes shift to more liberal views.
New World Naked
Shockvertising still draws attention yet budding acceptance quiets debate
12 Examples + Score + Implications


Profane Design Coarse language transcends ordinary discourse Implications - Consumers are drawn to the naughty—people love vulgarity. Until now, however, obscene language has never been anything more than part of day-to-day speak and R-rated movies. But today’s designers aren’t worried about being refined; their products don’t hold anything back. From cussing greeting cards to offensive fashion, uncouth designs are increasing in availability, rendering them less shocking than they are amusing.
Profane Design
Coarse language transcends ordinary discourse
7 Examples + Score + Implications


Nighttime Weddingwear Bridal fashions extend to include sexy lingerie Implications - Allowing a bride to look her best both during the day of her wedding and post-reception, designers are extending their bridal collections to include sultry lingerie pieces that are sure to intrigue future grooms. As a mix between innocent and scandalous, these white and lacy lingerie designs will be coveted by both brides and grooms-to-be, pushing them to feed further into the wedding industry.
Nighttime Weddingwear
Bridal fashions extend to include sexy lingerie
6 Examples + Score + Implications


PLUS 12 more Naughty PRO Trends and 90 examples!



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